Strategies for getting your book into readers’ hands. These articles cover launch planning, platform building, audience development, and the promotional tactics that actually move copies, drawn from real results across 54 ghostwritten books.
Book MarketingSeptember 9, 2026
Amazon terminated my KDP account overnight because two books had the same content. One of them was unpublished, by me, that afternoon, following Amazon's own rules for changing a subtitle. No warning, no human, no appeal I could find. This…
Book MarketingSeptember 9, 2026
IngramSpark does hardcover, reaches the catalog libraries and bookstores order from, lets you set your own margin over a printing base price, and since BookBuilder arrived you no longer have to produce a wraparound cover PDF yourself. It pairs with…
Book MarketingSeptember 6, 2026
One creator earned $58,697 from five million plays and started selling sponsor slots. Another with 7.85 million subscribers raised four million and bought a building. Both decided the platform was distribution and the business had to live somewhere else.
Book MarketingSeptember 6, 2026
A journalist put his real Substack and YouTube numbers on screen and called it a collapse. The platform is fine. What broke is the promise that reader subscriptions could replace a salary, and the arithmetic says it was never going…
Behind the BookSeptember 2, 2026
I got sick of marketing advice that assumed I had a normal brain. The problem was never my brain. The problem was trying to run somebody else’s operating system on it.
Book MarketingSeptember 1, 2026
There are people in your field who everybody knows and nobody can find. That is not a visibility problem, and treating it as one is why it never gets fixed.
Book MarketingSeptember 1, 2026
Somebody finishes your book on a Tuesday. Nothing happens on Wednesday. Six weeks later they mention you in a meeting you are not in.
Book MarketingSeptember 1, 2026
A good share of your buyers now describe their problem to a machine and get a paragraph back. There is no page two, and you cannot optimise your way into it.
Book MarketingSeptember 1, 2026
A machine naming you inside an answer produces no link, no referral and no analytics. It is worth more than a link, because of what the reader was doing when they received it.
Book MarketingSeptember 1, 2026
Somewhere out there is a version of your professional history you did not write, and when a machine assembles an answer about you it reads all of them and picks.
Book MarketingSeptember 1, 2026
A client of mine is promoting his book on LinkedIn, his website, and YouTube. We are still writing it. The launch starts during the writing, and the plan came from a fifteen-minute break in an interview session.
Book MarketingAugust 23, 2026
Alex M H Smith argues that marketing stopped working because everything got easy, and that the fix is to make yours harder, more tedious and more expensive. The diagnosis is right and the prescription confuses a proxy for the mechanism.…
SEE » The Elephant in the Room: Marketing Your Books and Services series
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