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The Clients Who Pay and Vanish

This entry is part 21 of 13 in the series How a Book Gets Written
TL;DR: Clients pay, say they will start next week, and are never heard from again. Some of mine are a decade gone. Paying is the easy part of writing a book. The hard part is the first interview, and that is where people stop. Here is how to tell in advance whether you are one of them.

He signs. He pays. I ask when he wants to start and he says next week.

Next week doesn’t come. Neither does the week after. I send a note, then another, then leave it a month and send one more. Nothing. Not an argument, not a refund request, not a complaint about the price. Silence.

Some of these are ten years old now. I still have the files.

Why do people pay for a book and then disappear?

You might assume they changed their minds, and for a few of them that’s true. It doesn’t explain the rest, because a person who changed his mind asks for his money back. These men don’t. They just stop.

Here’s what I think happens, having watched it enough times.

Paying is the easy part. It’s a decision made in one afternoon, usually right after a conversation where the book felt vivid and close. Writing the cheque is decisive, it’s the sort of thing a person who gets things done does, and it produces an immediate feeling of progress.

Then comes the first real step. It isn’t writing, because that’s my job. It’s sitting down for an hour and talking about your own life while somebody records it.

That’s where people stop. Not because they’re disorganised, and not because the book stopped mattering. Because the first interview is the moment the book stops being an idea and becomes a thing that will exist, with their name on it, containing what they said out loud.

Was the purchase itself the point?

There’s a harder version of this I’ve come to believe about some of them.

The book had been sitting there for years. Unwritten, faintly reproachful, coming to mind at bad moments. Then he hires a ghostwriter, and the reproach stops, because now it’s handled. There’s a professional on it. The anxiety that drove the purchase has been paid off, and the urgency goes with it.

You’ll recognise the gym membership pattern, and I don’t raise it to be unkind. The membership does something real. It converts a nagging failure into a solved problem, and the solution holds right up until you have to turn up.

What makes books worse than gyms is that the first session requires you to talk about your father, or the year the company nearly went under, or the thing you did that you’ve never told your wife. There is no equivalent of walking on a treadmill for twenty minutes to feel you’ve started.

What should the contract say about abandonment?

After six months of no contact, the project is considered abandoned and the money is not returned.

Every ghostwriting contract should carry that, and I’d be wary of one that doesn’t.

The writer’s side is simple. I held the months and turned down other work to hold them, because I take a small number of projects a year and they’re booked well ahead. Those months cannot be resold to anybody in arrears.

The author’s side is the part people miss. Without the clause, the obligation runs forever and the money sits in a permanent limbo, neither earned nor refundable. With it, there’s a date. And a date is what turns next week into this week. That’s the whole problem with these projects: not a lack of desire, a lack of edges.

I’ve written more about how these engagements get structured in monthly versus milestone billing, and the abandonment clause belongs in both models.

The silence that isn’t avoidance

One of the men who stopped answering had died. COVID, early on, and I found out much later.

I mention it because it’s true and because it corrected something in me. For a while I’d been reading every silence as avoidance, and building a theory about why men don’t want to talk about their lives. Some of it was avoidance. One of them was a man who had run out of time, the exact thing his book existed to outrun.

So I don’t assume anymore. When somebody stops answering, I don’t know why, and I never will.

How do you know whether you will show up?

Four questions, and answer them before you pay anybody, not after.

Do you have an hour a week you can genuinely protect? Not an hour that exists in theory, in a calendar that gets rearranged whenever something urgent lands. A real hour, one that survives a bad week. If the answer is no, wait until it’s yes, and no ghostwriter worth hiring will argue.

Is there anything in your story you haven’t told anyone? If yes, you’re probably going to finish, because that’s the material that makes a person want the book to exist. If everything you plan to say is already public, ask yourself what the book is for.

Who is it for? Name them. Your grandchildren. The people who’ll take over your industry. One specific person who needs to understand something. Vagueness here predicts drift better than anything else I’ve noticed.

What happens if it never exists? The question that does the real work. If the answer is nothing much, that’s useful to know now, for the price of thinking about it. If the answer is that something is lost, you’ll turn up, because you already know what’s at stake.

The author who can’t answer the last one vanishes. Better to find that out over a coffee than over eighteen months and a contract.

From My Own Books

The Ghostwriting Advantage

How to Get Your Book Written for You

If the first interview is what stops you, this is the book that demystifies it. What the sessions are like, what you are expected to bring, and why talking is the only part the author has to do.

See the book →

Why I’d rather have the book than the money

People assume a paid project that never starts is a good outcome for a ghostwriter. Money in, no work out.

It isn’t, and the reasons run in this order.

First, I like to write. That’s the job. The fee makes the job possible instead of being the reason for it, and a payment with no book attached means I got the boring half of a thing I chose to spend my life on.

Second, it’s ethical to finish what somebody paid for. A payment with nothing against it sits wrong regardless of whose fault the silence was. The clause protects me and it doesn’t make the file feel closed.

Then the practical benefits. They’re real, and they come last. A finished book produces referrals. It produces a client who comes back for the second one. It produces a testimonial and a title I can point at. A project that never started produces one payment and a gap.

Every one of those files is a book that doesn’t exist. Somebody’s father, somebody’s company, somebody’s twenty years, all of it still only in one head.

If you’re one of them

Some of the people who stopped answering will read this. Here’s what I’d say.

Nothing is wrong. You didn’t fail at anything, and there’s no lecture waiting. The first interview is genuinely hard, and being unable to start is not a character defect. It’s the most common thing in this work.

If it’s inside the window, write to your writer. One line is enough. They have heard it before and they would rather hear from you than not.

If the window has closed, the book is still yours. Start it again, with anyone, when the hour exists. The material hasn’t gone anywhere, and neither have the people it’s for, though that last part has a time limit and nobody tells you what it is.

If you’d rather see what the work involves before committing to anything, my ghostwriting hub covers the process, and the one-hour call covers what happens before any of it starts.

Frequently Asked Questions

Why do ghostwriting clients pay and then never start?
Paying is a decision made in one afternoon, while the first interview requires sitting down and talking about your own life for an hour while somebody records it. That is where people stop, because the interview is the moment the book stops being an idea and becomes a thing that will exist with their name on it. For some clients the purchase itself resolved the anxiety about the unwritten book, and the urgency went with it.
What is an abandonment clause in a ghostwriting contract?
It states that after a defined period of no contact, commonly six months, the project is abandoned and money already paid is not returned. The writer held those months and turned down other work to do it, and they cannot be resold in arrears. For the author it provides a date, and a date is what turns next week into this week. Without the clause the obligation runs indefinitely on money that is neither earned nor refundable.
Can I get my money back if I never started my ghostwriting project?
Check your contract, since most carry an abandonment clause with a defined window. Inside that window, write to your writer instead of assuming the door is closed: one line is enough and they have heard it before. Outside it, the deposit usually stays with the writer who held the schedule, though the material and the book itself are still yours to start again whenever the time exists.
How do I know whether I will follow through on a book?
Ask four questions before paying anyone. Do you have an hour a week you can genuinely protect, including in a bad week. Is there anything in your story you have not told anyone. Who the book is for, by name. And what is lost if it never exists. The last one predicts follow-through better than the others, and an author who cannot answer it tends to disappear.
Should I wait until I have more time to hire a ghostwriter?
If the hour a week does not exist yet, waiting costs nothing and no ghostwriter worth hiring will push against it. What does have a deadline is the people the book depends on: the relatives who can confirm the stories, the colleagues who remember the details, and the author’s own memory. That is the clock worth watching instead of the calendar.
Would a ghostwriter rather keep the fee than write the book?
No. The fee makes the job possible instead of being the reason for it, and a payment with no book attached is the boring half of the work. It is also ethical to finish what somebody paid for, regardless of whose fault the silence was. A finished book produces referrals, repeat clients, a testimonial and a title to point at, while a project that never began produces one payment and a gap.

📝 Disclaimer

The views and opinions expressed in this blog post are solely those of Richard Lowe and are based on personal experience and research. This content is for informational purposes only and should not be construed as professional legal, financial, accounting, or business advice. Always consult with qualified professionals before making important business or legal decisions. Richard Lowe is not a lawyer, accountant, or licensed professional advisor, and this content does not establish any professional relationship.

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