Why I Won’t Build a Ghostwriting Business That Scales
At 65, I'm not going to build a ghostwriting business that scales. Scaling means hiring other writers, and the client pays for it by losing the one person who knows their story.
Category: Business (Page 3)
BusinessHow I Hire a Virtual Assistant: Do It, Script It, Hand It Off
My method for hiring a virtual assistant is blunt: do the task yourself first, write a script, hand it over, and keep replacing VAs until one can follow it. The script does most of the work.
BusinessWhat Wedding Photography Taught Me About Pricing Creative Work
Couples would spend a fortune on a wedding and then try to hire the photographer for a couple hundred bucks. Here's why I don't do graphics, and what wedding photography taught me about pricing creative work.
BusinessThe Mail Carrier Who Thought Flipping Houses Was Easy
I wrote a book for a mail carrier who flipped houses on the side and kept saying how easy it was. Contractors called him on his route, the book never got finished, and his biggest problem was that he didn't…
BusinessBottom-Up, Top-Down: Why I Build Both Ways at Once
I'll start on the code before I even have a strategy, and it has cost me rework I hate. These days I go bottom-up and top-down at the same time, on software and on books.
BusinessSix Months in Las Vegas and I Never Placed a Bet
In the late 1980s I spent six months in Las Vegas as project lead on the water district's SCADA system, flying home every weekend. I walked through casinos constantly and never placed a bet, and the contrast between those two…
Book MarketingQuora Sucks: How the Smartest Room on the Internet Became an AI Answer Farm
Quora used to be the smartest room on the internet, with real experts answering under their real names. Then it paid writers like me for questions, cut that pay to almost nothing, cut its moderators, filled up with AI answers…
Book MarketingSocial Media Sucks: Your Friends Left the Feed and the Algorithm Moved In
Only 17 percent of time on Facebook goes to friends' posts now, by Mark Zuckerberg's own testimony. My reach slid for years and then fell off a cliff everywhere at once. Here's why social media sucks, what fills the feed,…
Book MarketingReddit Sucks: Volunteers Write It, Bots Fake It, and AI Companies Buy It
Reddit runs on unpaid volunteers, sells what its users write to Google and OpenAI, and has turned into a target for bots and marketers because AI search cites it more than almost any other site. Here's why it sucks, and…
BusinessWhat Pain Are You Solving? Guests, Free Advice and the Socratic Method | The Impossible Puzzles Show, Episode 248
Richard Lowe's third regular appearance on The Impossible Puzzles Show with Mike Merkur: the four-day week, clients who run revisions through AI, guests who want free advertising, why people who tried writing with AI hire a ghostwriter, giving advice with…
BusinessMatt Hawksley: Learning in the Open
Leadogo founder Matt Hawksley on leaving a 20-year logistics career, the 40-day road trip that launched his reinvention, learning in the open, and mentoring entrepreneurs in Ghana.
BusinessGhostwriting a Company, Church or Community History Book
Company, church and community histories are written by historians, specialist firms, staff and ghostwriters. When you want the story told in the founder's or the organization's own voice, with the failures left in, hire a ghostwriter and settle ownership first.