Making Ideas Happen
Most people think ideas are the hard part. Belsky spent six years watching creative teams and found the opposite: everyone has ideas, almost nobody finishes them, and the gap has nothing to do with talent. He built a system to…
Category: Business (Page 5)
BusinessThe Other Guy Blinked
Roger Enrico wrote this book in a fury, getting it to print before anyone else could tell the story of how Pepsi put Coca-Cola on its heels and then watched the company blink. The speed matters because a book written…
Book MarketingThe Graph That Goes Vertical Is Usually Somebody Else’s
One creator earned $58,697 from five million plays and started selling sponsor slots. Another with 7.85 million subscribers raised four million and bought a building. Both decided the platform was distribution and the business had to live somewhere else.
BusinessBusiness and Executive Book FAQ
Common questions about ghostwriting a business or executive book: timeline, cost, how much of your time it takes, who owns the rights, and what a finished book does for an executive's standing.
BusinessJay Stifflemire: Nothing Ever Gets Written Down
Retired Navy veteran and technology leader Jay Stifflemire on losing a contract two days before Christmas, founding a publishing company by January 2, and the memoir for his children that started it all.
BusinessGeorgie-Ann Getton: I Forgot I Had Free Will
Organizational systems architect Georgie-Ann Getton on the story you tell yourself, setting goals as a floor rather than a ceiling, and the morning she missed a turn and realized she had forgotten she could turn around.
Behind the BookBehind the Book: Selling on eBay
I started in 2003 when eBay was still a digital garage sale, and made twenty-five thousand dollars in a year clearing out my own closets. That eBay is gone, so the 2015 book needed rewriting.
Behind the BookBehind the Book: Street-Smart Management Wisdom
Nobody warned me that becoming a manager would feel like being handed the keys to a spaceship and told to fly it while already in orbit. I first became one in 1981.
Behind the BookBehind the Book: The Ethical Workplace
There was a time when the hardest ethical question in an office was whether you could reheat fish in the microwave. The principles did not change. The situations got strange.
Behind the BookBehind the Book: The Gig Economy
This started as a money problem. The turning point was treating income generation as a science experiment instead of following it like a religion.
BusinessWe Lifted a Running Computer Off the Floor
A hard constraint will hand you a solution you would never have picked from a list of options, and the solution is often better than what you would have chosen freely. We had a floor tile buckling under a live…
BusinessThey Found It in Three Hours and Sent No Invoice
When a vendor has been working on your problem for a week without a theory, that is your signal to bring in somebody else. One firm spent a week on a slowdown that had stopped our business. A second firm…