The Enshittification of America: How Good Businesses Were Taken Apart
How private equity transformed American commerce from serving customers to extracting value. Thirteen industries documented. The playbook never changes.
Enshittification is what happens when a company built to serve its customers turns around and starts squeezing them. This series follows it through American business, starting with my book The Enshittification of America and moving company by company, from Amazon to the platforms writers depend on. Every piece names what changed, who pays for it and where to take your business instead.
EnshittificationHow private equity transformed American commerce from serving customers to extracting value. Thirteen industries documented. The playbook never changes.
Behind the BookA Fortune 50 executive explained how his company had improved customer service by replacing people with chatbots built to frustrate callers into giving up. He said it like a routine process improvement.
EnshittificationAmazon wanted $6.99 to ship a $25.95 bottle of vitamins. The manufacturer shipped it free for four cents more. Sponsored listings that bury the right product, a $2.5 billion Prime settlement, shows that wreck their source material, Echoes that wake…
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