Book MarketingLogos, color palettes, and taglines tell people what your brand looks like. They say nothing about what it thinks. For an entrepreneur or executive, a book is the one asset that does, and it is more powerful than any visual…
Book MarketingTyping The End is the easy part; selling the book is where brilliant authors freeze. After 54+ books I have watched it happen across every publishing path, the marketing gets neglected and the sales die before launch day even arrives.…
Book MarketingA well-written book with bad formatting still looks amateur, and readers feel it instantly: the wandering margins, the random fonts, the broken table of contents. Formatting is not the last step you rush; it is part of the product. Here…
Book MarketingI need to build an audience first sounds reasonable and runs exactly backwards. Across 54+ books I have watched it play out: the client who waits for an audience never writes the book, while the one who writes the book…
Book MarketingThat your LinkedIn account has been restricted notice is a gut punch, because for most professionals the platform is where expertise lives and prospects gather. When it goes dark, so does all of that. Drawing on decades in computer operations,…
Book MarketingEditing is one step. Quality control is the entire system around it, the methodical work that turns a rough draft into something worth publishing. A first draft is meant to be messy; the difference between an author and a drawer…
Book MarketingI have ghostwritten 54+ books, most of them thought leadership books. The ones that attract clients share a structural pattern, and the difference is not writing quality, it is architecture. Here is the structure that produces results.
Book MarketingI have spent months cleaning up my own website, deleting some articles entirely and rewriting the rest, fabricated quotes, keyword-stuffed paragraphs, emojis in headers, rules between every section. Every one traces to the same mistake: I trusted someone who called…
Book MarketingEvery like, share, and photo you post is data, collected, stored, analyzed, and frequently sold. Most people know that in the abstract and almost no one grasps it in practice. Drawing on 20 years running enterprise computer operations, here is…
Book MarketingMy audiobooks outsell every other format combined, not a trend I read somewhere but my actual numbers, which is why I tell every client to plan for audio from day one. ACX is where authors meet narrators and distribute the…
Book MarketingAfter ghostwriting 54+ books, the patterns are clear. Certain decisions produce books that generate speaking invitations and consulting leads; others produce books that disappear. Here are the dos and don'ts that make the difference.
Book MarketingYour website is the one piece of the internet you actually own, while social platforms change the rules whenever they like. The most powerful way to make that site sell books is a blog that works like a marketing engine,…
SEE » The Elephant in the Room: Marketing Your Books and Services series
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