Book MarketingMost book marketing advice is not just unhelpful, it is destructive, sending writers off to dance on TikTok for years while their books gather digital dust. I have published 113+ books, sold 15,000 copies of one in three days, and…
Book MarketingOnce a month someone asks me how to hit the New York Times list, and I tell them the truth they do not want to hear: it barely matters. The lists are corrupt and largely irrelevant to what a book…
Book MarketingPublishing the book is not the finish line, it is the starting line. A book sitting on Amazon doing nothing is a wasted asset. Here are 15 concrete ways my most successful clients put their books to work, and what…
Book MarketingBefore anyone reads your bio or looks at your work, they see your face, and they judge it in milliseconds. That snap impression is hard to undo. After building more than 100 professional profiles, here is why the profile photo…
Book MarketingFor two decades I ran computer operations at Trader Joe's, came home drained, and had nothing left for the writing I wanted to do. I had the skills and the ideas but not the bandwidth. Making a living from self-publishing…
Book MarketingThe moment you publish, your book is global, Amazon hits a dozen marketplaces, ebooks land instantly, print-on-demand ships worldwide, and yet most authors quietly cap their own reach with avoidable mistakes. Having ghostwritten for clients across six countries, I have…
Book MarketingMost authors picture readers in their own country and stop there, which is thinking far too small. An English book can reach every English-speaking market, and with translation, every market on earth, and the infrastructure has never been more accessible.…
Book MarketingA client once delayed a memoir of his 85-year-old father for six months. The day he finally committed, his father had a heart attack. He survived, and the book happened, but it nearly did not. Here is why the right…
Book MarketingI once wrote 25,000 words for $1,000 at a ghostwriting shop. Now a single book project runs $50,000 or more. In this interview I walk through exactly how that shift happened, from the confidence to raise rates to the business…
Book MarketingMost social media audits are about looking professional: clean up the photos, polish the profile. That misses the real risk. Your posts, check-ins, and images are a map for anyone who wants to find you. Here is how to audit…
Book MarketingMost book marketing advice comes from people who sell marketing courses, not people who have sold books. Build a list, run ads, get on BookBub: it sounds reasonable and skips the part that matters. After 113+ books, here is what…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book MarketingMost of my books sit at four and five stars, but every author eventually meets the brutal one-star takedown. The first one stings; it does not have to derail you. After 113+ books, here is how I read a bad…
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