Book MarketingCoaching clients almost all open with the same question: how do I get more readers? They want a marketing secret, a better category, more social posts. The real answer is duller and more useful: make the book so good at…
Book MarketingMost LinkedIn profiles read like resumes wearing a social media costume, full of phrases that describe everyone and distinguish no one. A book changes the math entirely. Here is how to rebuild your profile around your published work so it…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book MarketingEvery client asks the same question once the book is finished: what should I be doing on LinkedIn? The honest answer is far less than the gurus claim. I wrote a book on the platform that sold 15,000 copies in…
Book MarketingAlmost every client shows up to the first interview with a tidy list, the seven steps, the four pillars, certain the book should showcase the framework their career was built on. I spend the early sessions steering them back toward…
Book MarketingI used to pull clients straight off LinkedIn, posts with hundreds of views, real comments, real business, and I wrote over 100 profiles, trained by the person who wrote the Dummies book on profile optimization. That was five years ago.…
Book MarketingThe platform you choose is not a small decision; it sets your distribution, your royalty rate, your formats, and how much control you keep. Pick wrong and you cap the book's reach before anyone reads a page. Here is what…
Book MarketingThe Art of the Deal sold millions, spent 48 weeks on the bestseller list, and made Trump a brand before he ran, and decades later supporters still brought copies to rallies. That is the power of a political book: it…
Book MarketingClients come to me convinced they need a book. What they usually need is a brand, and the book is how we build it, starting not with writing but with hard questions: who are you talking to, what should they…
Book MarketingAlmost no client tells me they want a book to make money. They say they need to be taken seriously, they need credibility, they need trust, and the money follows trust every time. A book builds that trust before a…
Book MarketingEvery client begins with a vague feeling that there is a book in them somewhere, and no idea what it looks like, and that uncertainty is completely normal. Not one of my 54+ books arrived as a finished concept; each…
Book MarketingA layoff makes the ground vanish: one day a title and a team, the next a kitchen table and a question. I have worked with clients in exactly that spot, suddenly holding severance and time. Here is why that unwelcome…
Book MarketingElise announced 50,000 views on her book trailer, and three months later texted her Amazon dashboard: twelve copies sold. Those views were digital applause, lovely to hear, impossible to bank. Authors fall for vanity metrics every time. The number that…
SEE » The Elephant in the Room: Marketing Your Books and Services series
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