What Happens After Somebody Reads Your Book
Somebody finishes your book on a Tuesday. Nothing happens on Wednesday. Six weeks later they mention you in a meeting you are not in.
Tag: Book Marketing (Page 4)
AI SearchHow to Be the Answer When Somebody Asks a Machine
A good share of your buyers now describe their problem to a machine and get a paragraph back. There is no page two, and you cannot optimise your way into it.
Book MarketingWhat a Citation Is Worth Now
A machine naming you inside an answer produces no link, no referral and no analytics. It is worth more than a link, because of what the reader was doing when they received it.
Authority Through AuthorshipWhat You Get From a Book Nobody Buys
A book of mine sold poorly and has been quietly useful for years. Sales is the number everybody reaches for and it is close to irrelevant for most professionals.
Book MarketingBehind the Book: Focus on LinkedIn
I left a twenty-year career, could not get hired, and spent six months in silence because I had never built a profile. Then I hired the people who fixed it, and went to work for them.
Book MarketingWhy Your Bio Keeps Getting You Wrong
Somewhere out there is a version of your professional history you did not write, and when a machine assembles an answer about you it reads all of them and picks.
Authority Through AuthorshipThe Book a Professor Adopted
I wrote a book for working consultants. Professor Richard Makadok adopted it at Purdue University's Krannert School of Management. I never aimed it at a classroom. The specific book travels; the general one does not.
Book LaunchPromoting a Book That Does Not Exist Yet
A client of mine is promoting his book on LinkedIn, his website, and YouTube. We are still writing it. The launch starts during the writing, and the plan came from a fifteen-minute break in an interview session.
Book MarketingThe Book That Sold Fast, Aged, and Got Written Again
Focus on LinkedIn sold 15,000 copies in three days, went out of date when LinkedIn changed, and now has a new edition. The right time to write a business book is while you are still doing the work.
Book MarketingThe Accountant Who Loved His Book and Was Still Disappointed
An accountant hired me, loved the finished book, and felt disappointed anyway. Underneath his vague goal were three real ones that fought each other. Most goals do not go together.
Book MarketingMy Ghostwritten Book Didn’t Sell. Whose Fault Is That?
A ghostwriter is responsible for the manuscript. Sales depend mostly on what happens after. Here's how to tell whether the book or the marketing is the problem, and how to make the book pay off anyway.
AI WritingAI-Written LinkedIn Profiles Are Mediocre by Design
An AI writes the average of what everybody else wrote, which makes it structurally incapable of producing a profile that stands out. Use it as an advisor and never as the author.