Publishing a book is the easy part. Getting people to find and buy it is the work. These articles cover honest book marketing that reaches real readers instead of shouting into the void. What actually moves copies, and what just wastes your money.
AlgorithmsSeptember 6, 2026
One creator earned $58,697 from five million plays and started selling sponsor slots. Another with 7.85 million subscribers raised four million and bought a building. Both decided the platform was distribution and the business had to live somewhere else.
AlgorithmsSeptember 6, 2026
A journalist put his real Substack and YouTube numbers on screen and called it a collapse. The platform is fine. What broke is the promise that reader subscriptions could replace a salary, and the arithmetic says it was never going…
Book MarketingSeptember 2, 2026
I quit in 2013, moved to Florida, and decided I would be a professional writer. My first book sold about a dozen copies. The book was fine. The waiting was the problem.
Book MarketingSeptember 1, 2026
A book of mine sold poorly and has been quietly useful for years. Sales is the number everybody reaches for and it is close to irrelevant for most professionals.
Authority Through AuthorshipSeptember 1, 2026
I wrote a book for working consultants. Professor Richard Makadok adopted it at Purdue University's Krannert School of Management. I never aimed it at a classroom. The specific book travels; the general one does not.
Book LaunchSeptember 1, 2026
A client of mine is promoting his book on LinkedIn, his website, and YouTube. We are still writing it. The launch starts during the writing, and the plan came from a fifteen-minute break in an interview session.
Book MarketingSeptember 1, 2026
Focus on LinkedIn sold 15,000 copies in three days, went out of date when LinkedIn changed, and now has a new edition. The right time to write a business book is while you are still doing the work.
Book MarketingSeptember 1, 2026
An accountant hired me, loved the finished book, and felt disappointed anyway. Underneath his vague goal were three real ones that fought each other. Most goals do not go together.
Book MarketingAugust 21, 2026
Tampa Bay runs a real literary calendar: a free four-day international book fair in Ybor City, an antiquarian fair, a university festival, and three community events built around local authors.
Book MarketingAugust 21, 2026
Tampa Bay still has a real independent bookstore scene, and each shop takes local books differently. The thing that decides whether any of them can stock you is how your book is printed.
Authority Through AuthorshipAugust 21, 2026
Library talks are the easiest events a local author can get, and the audiences engage harder than bookstore crowds. Getting into the collection is a separate process with different rules.
Book MarketingAugust 21, 2026
The store will usually say yes if your book is orderable through the standard channel. Then nobody comes unless you bring them. The signing is not the marketing; it is where the marketing gets photographed.
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