Publishing a book is the easy part. Getting people to find and buy it is the work. These articles cover honest book marketing that reaches real readers instead of shouting into the void. What actually moves copies, and what just wastes your money.
Author PlatformUCLA's 2026 Hollywood Diversity Report found that films reflecting the real makeup of the country earn the most, while the industry funded fewer of them in 2025, with people of color and women losing ground as leads, directors, and writers…
Author PlatformI am not a marketing guru. I am an author who figured out how to market books by doing it badly until I got better at it.
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book LaunchBook blurbs are the social currency of authority publishing, a real economy with real rules that most first-time authors fumble. Here is how the blurb system actually works, how to ask for one, what to do when your dream blurber…
Author PlatformMost pre-book platform advice is build-on-LinkedIn or build-a-newsletter, with no real path from either to an actual book. Substack in 2026 is the underused option for authority authors who want to validate the idea, build the launch list, and pre-sell…
Author BusinessEvery Amazon sale hands over about 65 percent of the cover price and your customer list to a company that competes with you. A direct sale through Shopify, Payhip, or your own site keeps the margin and, more importantly, builds…
Author PlatformMost book-proposal advice assumes a big platform. If you have a small audience but real expertise, the proposal has to carry the weight a platform usually would. Here is exactly what changes, what publishers actually look for from low-platform authors,…
AudiobookApple Books has 600 million active devices and a customer base that skews professional and affluent, a serious authority-author opportunity almost nobody writes about. Here is why it matters more for B2B nonfiction than for fiction, what its discovery and…
Author BusinessA book is the credential that unlocks speaker-fee tiers, from free-with-a-meal all the way to $5,000-to-$20,000 keynotes. The path runs through speaker bureaus, conference networks, and a one-sheet most authors botch. Here is which bureaus take ghostwritten authors, how the…
Book LaunchMost ghostwriters vanish at delivery; the best stay through launch and beyond. Here is what yours should be able to help with once the manuscript is done, pitch packages, back-cover copy, podcast-tour materials, content repurposing, keynote scripts drawn from the…
Book LaunchA good foreword borrows credibility, pre-positions the book's argument, and hands you a sales hook; a bad one does the opposite of all three. Here is how to choose the right foreword writer, how to ask without sounding desperate, what…
AI TransparencyWhether to disclose AI on your book is a different question from whether using it is dishonest. Disclosure is about communicating with readers, not ethics, and the honest answer is that some uses need no disclosure, some warrant a brief…
Authority Through AuthorshipPicture every residential agent in your area parked in one lot, identical white sedans, identical bumper stickers, your card just one more car. The book is the only thing that makes yours stand out from a hundred yards. Here is…
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