A book is the credential that opens speaker fee tiers from free-with-meal-included up to $5,000-$20,000 keynotes. The path from book to paid stages goes through speaker bureaus, conference networks, and a working one-sheet that most authors get wrong. Here is which bureaus take g
Book blurbs are the social currency of authority publishing. The economy is real, it has rules, and most first-time authors get the politics wrong. Here is how the blurb system actually works, how to ask, what to do when your dream blurber declines, why fewer-and-better beats mor
A good foreword does three things: it borrows credibility, it pre-positions the book’s argument, and it provides a sales hook. A bad foreword does the opposite of all three. Here is how to choose the right foreword writer, how to ask without sounding desperate, what to do when yo
Most ghostwriters disappear at delivery. The best ones stay involved through launch and beyond. Here is what your ghostwriter should be able to help with after the manuscript is written: pitch packages, back cover copy, podcast tour materials, content repurposing, keynote scripts
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A book is the credential that opens speaker fee tiers from free-with-meal-included up to $5,000-$20,000 keynotes. The path from book to paid stages goes through speaker bureaus, conference networks, and a working one-sheet that most authors get wrong. Here is which bureaus take g
Book blurbs are the social currency of authority publishing. The economy is real, it has rules, and most first-time authors get the politics wrong. Here is how the blurb system actually works, how to ask, what to do when your dream blurber declines, why fewer-and-better beats mor
A good foreword does three things: it borrows credibility, it pre-positions the book’s argument, and it provides a sales hook. A bad foreword does the opposite of all three. Here is how to choose the right foreword writer, how to ask without sounding desperate, what to do when yo
Most ghostwriters disappear at delivery. The best ones stay involved through launch and beyond. Here is what your ghostwriter should be able to help with after the manuscript is written: pitch packages, back cover copy, podcast tour materials, content repurposing, keynote scripts
