Celebrity Ghostwriting: Capturing a Voice the Public Knows
Celebrity books are ghostwriting's most visible open secret. The craft is capturing a voice the public already knows.
The best time to build an audience is before your book comes out. These articles cover building the platform that buys your books: email lists, websites, and the slow honest work of becoming findable. No tricks, just the steady work that puts real readers in front of your work.
Author PlatformCelebrity books are ghostwriting's most visible open secret. The craft is capturing a voice the public already knows.
Author PlatformThe uncomfortable truth about bestsellers is that a great many were ghostwritten. Craft plus platform is the real machinery behind the list.
Author PlatformUCLA's 2026 Hollywood Diversity Report found that films reflecting the real makeup of the country earn the most, while the industry funded fewer of them in 2025, with people of color and women losing ground as leads, directors, and writers…
AI AdoptionThe U.S. government switched off Anthropic's most powerful AI models overnight, proving in a single stroke that nobody who uses AI actually owns it. If your business runs on a rented tool, whoever controls it can change the deal or…
Author PlatformI am not a marketing guru. I am an author who figured out how to market books by doing it badly until I got better at it.
SEE » The Elephant in the Room: Marketing Your Books and Services series
Author PlatformMost pre-book platform advice is build-on-LinkedIn or build-a-newsletter, with no real path from either to an actual book. Substack in 2026 is the underused option for authority authors who want to validate the idea, build the launch list, and pre-sell…
Author PlatformMost book-proposal advice assumes a big platform. If you have a small audience but real expertise, the proposal has to carry the weight a platform usually would. Here is exactly what changes, what publishers actually look for from low-platform authors,…
Author BusinessEvery Amazon sale hands over about 65 percent of the cover price and your customer list to a company that competes with you. A direct sale through Shopify, Payhip, or your own site keeps the margin and, more importantly, builds…
Author PlatformThe full January 10, 2019 webinar for the Yeadon Public Library: why print-on-demand opened a golden age, brand-before-book, the Chicago Manual daily habit, word counts raised monthly, the woman-antagonist engagement play, Fiverr rights warnings, platform overlap traps, read-aloud proofreading, pen…
Author PlatformThe December 4, 2018 call-in the night before the Yeadon Public Library webinar: the complete agenda preview, the Book Empire courses and 500-idea prompt books, the 15,000-word novelette visibility strategy, self-paced practical training, and daily promotion that flows outward instead…
Author BusinessThe November 2018 hour on the professional line: turning passion into a scheduled career with a defended writing space, why the author sells and the book follows, book signing realities, the Fiverr goldmine used safely, negotiate-down-never-up pricing, rate floor math,…
Author PlatformThe September 2018 hour that started the monthly residency: self-publishing versus traditional versus vanity publishing, proving your genre sells when publishers say it will not, marketing poetry to the right public, the charity-event press trick, Fiction Masterclass, and the on-air…
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