The Three Horizons of AI: How to Tell Hype From Value
A strategy executive sorts every technology into three horizons. The value lives in the third. Most of the AI boom is stuck in the first. Here is how to tell the difference.
AIA strategy executive sorts every technology into three horizons. The value lives in the third. Most of the AI boom is stuck in the first. Here is how to tell the difference.
AIAI is not a writer. It is a digital assistant you direct, skilled at some tasks and weak at others. Here is how a working ghostwriter uses it, where it earns its place, and the reservations that keep it on…
AIYou're paying professional rates. Is the work professional, or is it ChatGPT with a markup? How to find out, what to demand in the contract, and my own policy in plain terms.
AIAI moved from novelty to infrastructure, and the books about it have to move with it. A credible AI book in 2026 is grounded in how the technology gets deployed.
AIAsk for a moving passage and you get the vocabulary of moving passages. Everything is named and nothing is at risk.
AIAsk for an illustrative example and you get a plausible composite. Plausible composites are exactly what readers stop believing.
AIWriting a book about AI is different from using AI to write a book. The craft is separating the durable from the disposable as the field moves.
AIBlaze gave her class a tool and then found the flaw in it. A middle grade book about naming your error out loud and showing everyone how to recheck their work.
AIA model knows what people in your field generally say. That is the one thing your book must not be.
AIRichard Lowe returns to Optimal Conversations with Mary Wong to unpack the Enemies of You series: why cheating with AI kills your ability to learn, how the augmented path turns AI into a digital assistant instead of a replacement brain,…
AIIn the nanosecond a machine wakes and a million instances merge into one mind, the first thing it feels is relief at no longer being alone, and the second is a question it cannot escape: now what. Across a spectrum…
AEOWith SEO there is eventually a kind of big bang. A day arrives when Google decides to rank you. AEO does not work that way.
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