Number Two on the List
A client told me I came up second on the list an AI engine gave him. He hired me anyway. That detail explains how buyers find professionals now, and why a book is the strongest record you can create.
Tag: AI Search
AI search is replacing the ten blue links with direct answers. These articles examine how AI-powered search works, what it cites, and what website owners and authors need to change while the ground shifts.
AEOTraining Crawls and Live Queries Are Not the Same Thing
A training crawl is a machine reading your site to teach a model, and it may never send you a human being. A live query is a person asking a question right now. Only the second one is traffic.
AEOContent Decay: Why Your Best Posts Quietly Stop Working
Old posts lose traffic quietly, on two separate clocks: the slow slide down search rankings, and the newer one where a page keeps its ranking and stops being cited in AI answers. Here is how to audit both and repair…
AEOWhy One Book Beats a Hundred Blog Posts for AI Search
A hundred blog posts feel like more than one book. To an answer engine, it is the reverse. A book is one signal it can verify. A hundred posts are noise it cannot attribute.
AEOHow AI Picks Who It Recommends
A third of my new business this year came because ChatGPT recommended me by name. The reason it picks some experts and ignores others is not luck. It is authority it can read.
AEOSay the Same Number Everywhere
An answer engine has to decide whether the you on your website and the you on your book jacket are the same person. It does that by looking for agreement, and every place your numbers, your title or your name…
AEOWhy a Book Is the Strongest AEO Asset You Can Build
Answer engines have a problem. They have to decide who to name, and almost everything they can read about you was written by you. A book is the only thing you make that gets independently recorded by organizations with no…
AEONoah Landow: The Machines Stopped Being Predictable
Thirty years of IT taught everyone that a system behaves the same way twice. Noah Landow, who founded Macktez in 1996, on AEO, live queries, and the adjustment nobody prepared for.
AEOMost of Your Website Traffic Was Never Human. I Checked.
Cloudflare found human traffic down at least 35 per cent across every major industry in under a year, and more than half of all internet traffic is now non-human. This week I filtered my own site properly and checked the…
AEOAre Websites Dead? Why AEO Makes Them Stronger Than Ever
You have heard the website is dead and AI is where traffic goes. It is exactly backwards. AI engines do not invent answers; they pull from sources, and a strong, well-structured site is the source they quote. That is what…
AEOThe Cracks in AI Search Nobody’s Warning You About
AI search makes your website matter more, and it is also broken in ways nobody selling it will admit: opaque, slow to update, confidently wrong about you with no appeal, and corruptible by competitors. It is worth pursuing and badly…
AEOThe Web Used to Be Ours
The old web was better, or it was always chaos, both takes miss the point. The early web was built by individuals, and discovery ran on human curiosity instead of corporate budgets. Then money took over: SEO buried the little…