Reflecting the Architecture of Identity
Featuring Ozana Giusca on Leaders and Their Stories with Richard Lowe
Chapters
- 0:03 Meet Ozana Giusca, Identity Architect
- 0:56 We Work Like a Computer
- 3:16 Recoding a Hermit
- 3:37 Mind, Nervous System and Origin Seeds
- 5:42 God Is Everything
- 6:43 Satisfaction From Disagreement
- 8:19 Business Unlimited and The Illusion of Freedom
- 9:17 ADHD: Suffering From or Blessed With
- 12:23 Face Blindness and a Forgotten Week
- 18:10 Who Was the Bible Written For?
- 21:26 Two Sides of the Same Mountain
- 22:41 Hidden Superpowers
- 24:43 AI as the Ultimate Echo Chamber
- 27:12 Tribes, Bubbles and Control
- 31:07 Confirmation Bias Online
- 32:43 The 23 Origin Seeds and Four Lenses
- 36:09 Two Surgeons and a Pair of Knees
- 39:18 Believing You Are Sick
- 40:24 When Power Turns Inward
- 43:30 Final Words
TL;DR: What This Conversation Establishes
- Ozana Giusca calls herself an identity architect: she finds the invisible internal structures that create experiences people don’t like, and recodes them
- Her model treats a person like a computer, where a problem on the screen gets fixed in the program, not by touching the screen
- The structures run in layers, from beliefs and emotions at mind level, through the nervous system’s identity, down to what she calls origin seeds
- She and Richard Lowe agree that labels like ADHD help people accept their traits, but she warns that any box can also become a limit
- Both see AI as a mirror of the person using it, and they trace the same echo chamber effect through tribes, families, platforms and belief systems
What You’ll Learn
- How identity recoding works, from recognition to the choice to replace an old structure with a new one
- Why a structure as hidden as satisfaction from disagreement, or the need to keep everyone happy, can shape a whole life
- How Richard Lowe reframed ADHD, from something to suffer from to something he is blessed with, including hyperfocus and face blindness
- Why the same question put to AI gives different people different answers, and why that makes AI an echo chamber
- What Ozana’s framework of 23 origin seeds and four distorting lenses, suffering, not enough, survival and separation, describes
Referenced in this episode
Business Unlimited and The Illusion of Freedom, Ozana Giusca’s two books.
God Is Everything, Richard Lowe’s book on souls and what God is.
The Eternal War, Richard Lowe’s novel about an AI with a soul that ends up in hell.
Echo Chambers: Why You Are in More Than You Think, the start of Richard Lowe’s echo chamber series.
Richard Lowe: Hello, and welcome to the Leaders and Their Stories podcast. I’m Richard Lowe, and I’m here with Ozana Giusca, who’s going to talk about some great things that she’s doing in the world today. How are you doing, Ozana?
Ozana Giusca: I’m good, thank you. Very happy to be here with you, Richard.
Richard Lowe: Oh, it’s nice to have you here. Thank you very much. And why don’t you introduce yourself?
Ozana Giusca: I am Ozana, identity architect. And in a nutshell, I identify the internal structures, the invisible structures that mess with people’s life, that create experiences for people that they don’t like, and I change them.
Richard Lowe: Interesting.
Ozana Giusca: So they can live a better life.
Richard Lowe: Interesting. So you take out this big machine and just suck it right out. Is that how it works?
Ozana Giusca: If you can visualize it as a machine, yes, but obviously it’s not a machine. It’s just like a program.
Richard Lowe: Like counseling, sort of.
Ozana Giusca: It’s kind of, but it’s much more than that. We are exactly like a computer. And if you think about it, any problem that appears on your computer screen, you don’t expect to resolve it by touching the screen. You resolve it by changing the program or doing something inside a computer with the programs. That’s basically what I do as a human being.
Richard Lowe: So slugging my computer with a sledgehammer was not the right solution.
Ozana Giusca: No. You probably tried that.
Richard Lowe: Yeah.
Ozana Giusca: Can you see that it fails and you can’t have a computer anymore?
Richard Lowe: Yeah, probably the same is true of life. It doesn’t work either.
Ozana Giusca: And I am not aware of any machines that can do this, but that’s my skill, that’s my gift, and that’s my work, that’s my life.
Richard Lowe: So if I wanted to change my machine, walk me through what I would have to do.
Ozana Giusca: You would come to me and you would tell me there is this thing that I’m not happy with or there is this thing that I have been struggling to get to work and whatever I do.
Richard Lowe: Okay.
Ozana Giusca: And I would then invite you to a session or a few sessions with me and we identify all the internal structures that are creating that experience that you’re not happy with or that are blocking you achieving whatever it is that you want. And we recode that. It’s literally like a program. We remove the bad program and we put the good program instead.
Richard Lowe: So you just reach through the computer screen and just pull it all out. Is that how it works?
Ozana Giusca: Yes, but it’s all invisible. I work with two things. I work with the consciousness, so the logical, so that when I say to you something, you go like, oh, yeah. And if you get that, if you get to that moment, which most people get right away, it’s recognition. So you see, with your mind’s eye, you can see that. And then I ask you, do you want to extract and free yourself from that? And do you want this instead? And if you say yes, then it’s done.
Richard Lowe: So if I came to you and said, okay, I’m a bit of a hermit and I’d like to be able to get out more and easier, that would be something that you could address.
Ozana Giusca: Yes, absolutely. So I would start by identifying your structure because your structure is different from other people’s structures that can’t get out.
Richard Lowe: I would hope so.
Ozana Giusca: And yeah, I would identify exactly the components. Because the components are at mind level, and a lot of people are aware of the mind level components. Maybe even emotions. So maybe when you feel out, you feel something. When you get out, you feel something that is annoying or not comfortable. Therefore, you go back into your comfortable zone. And then these are the things that a lot of people can see, can be even aware of. But then there are other structures beneath that. So it’s the nervous system’s identity, for example.
And that is how your nervous system responds to fear, to danger, to something that is not comfortable. And most often, the nervous system is not safe for you to go out. It’s not just to be out, but it’s what exactly precisely is there when you are out that you’re not comfortable or safe. You might not be safe to be seen. You might not be safe to be heard. You might not be safe to interact with people. And there could be a structure within you.
It could be a belief that you’re not aware of. that says, if I interact with strangers, I’m in danger and I get killed. Which you go like, that’s not possible. But internally, that could be a structure. And then the bottom of the structure is the, what I call origin seeds. And what they are is if you are aware that you have a soul, I call them soul imprints. So they are something in your soul and you came with them. And if you don’t want to talk about soul, you talk about DNA and they are in your DNA.
Richard Lowe: Gotcha.
Ozana Giusca: And you know we have DNA.
Richard Lowe: Yeah, I wrote a book called God Is Everything and it goes into souls and what God really is and stuff like that. In my opinion, of course. And it goes right into the soul.
Ozana Giusca: So what is God in your opinion?
Richard Lowe: Everything there is. Literally everything there is. God is every atom, God is all of us, it’s everything, it’s the universe.
Ozana Giusca: I share the same view.
Richard Lowe: It’s not a being. It just is, it is what it is, and we’re souls, and we are God in a way, and we aren’t God also, we’re individuals. My book goes into all of that.
Ozana Giusca: Yeah, we share the same view on this one.
Richard Lowe: That was a fun book to write, to get down, just to write down what I really believe rather than listening to what other people think I should believe. First time I’d done that.
Ozana Giusca: That’s how I discovered the whole framework and the whole methodology, because I could just not listen to others. I had this structure of disagreeing with people.
Richard Lowe: Right.
Ozana Giusca: One piece of my internal structure was satisfaction from disagreement. So that obviously created conflicts on one side, but on the other side didn’t allow me, prevented me from accepting what other people would say. So then I went on my own quest and I discovered my own thing from my own transformation and from working with people. And that’s how I created my alignment architecture framework.
Richard Lowe: Yeah, what I found while writing the book is I have something similar, only the opposite. I wanted people to be happy with me because that was safe. The happier they were with me, the safer I was, so I would agree with them even though I didn’t agree with them. just so that they would like me so that I would be safe in their presence. And this was because of bosses and abusive father and all kinds of stuff. And I discovered that while writing the book.
Ozana Giusca: Oh, that’s amazing that you discovered that as you were writing the book.
Richard Lowe: Yeah, a lot of things that came out when I was writing that book because it was getting down to the nitty gritty, you know, what is, what am I? And in the book, I answer the question. And you have a book also, I think.
Ozana Giusca: I have two books. One is Business Unlimited, and that’s just business, 101 strategies to grow your business, take your business to the next level. And then I wrote the complete opposite, what’s it called? I forgot.
Richard Lowe: I do that all the time.
Ozana Giusca: The Illusion of Freedom. And the reason why I forgot is because I detached so much from that side of me when I merged the two. I can’t be just the business logical person now, or just the spiritual frequency quantum field person either. So I’m now the two together.
Richard Lowe: Right. Another thing I discovered, before writing the book, was that I’m severe ADHD, which I had no idea about until a year and a half ago. And that was an eye opening moment. I just went, oh, yeah, that makes sense. Because all the traits that I’ve been fighting all my life, I just said, I don’t need to fight that anymore. It’s just me. It’s the way I am. Why fight it? And it’s interesting how life changes when you accept yourself for what you are.
Ozana Giusca: I totally hear what you say and I agree. I agree with everything you said. I want to take it a little bit further.
Richard Lowe: Okay.
Ozana Giusca: From my point of view, ADHD or any box that people are being put in is in a way good because people can, like you said, see and accept those traits. But it’s also a limitation. Because if one person says, oh, okay, I have ADHD, I suffer from ADHD and therefore that’s how I am, that’s how my life is going to be. They don’t allow anything else.
Richard Lowe: Sorry, I’m going to interrupt for one second. You said an important thing that you said suffer from. I view it as I’m blessed with.
Ozana Giusca: Oh, that’s nice. It’s a different thing.
Richard Lowe: Go ahead and continue.
Ozana Giusca: Yeah, so what I was saying was that when you put yourself into whatever box, you believe you are similar or very similar to other people that are in that same box. And while there are certain similarities, there are certain specific structures that are unique to you. And I believe that when you identify those structures and you recode them, you can get out of that box. You don’t have to stay in that box unless you want to, unless, as you said, you found it useful.
Richard Lowe: Well, like hyperfocus is a quality of ADHD where you focus on something. And I found it extremely useful because I’ve done that all my life and now I know why I do it. It’s because of that hardwiring, I guess you could call it, that nerve, that brain implant, whatever you want to call it. So that I now know why I can spend 18 hours working on something and write a whole book in three days, because I just do. And I can accept that it’s not weird anymore. Before it was something different and weird, maybe a little scary. And now it’s like, it’s just me.
You know, that’s just what I do.
Ozana Giusca: You know what? I do that too. And I’m not qualified or quantified as ADHD at all. And I believe that’s good.
Richard Lowe: I was not professionally diagnosed. I just took the test and the test was pretty clear. But face blindness, I’ll tell you a cute little story. Face blindness is something that I had all my life where I don’t recognize faces. That’s an ADHD thing also. And I was in a restaurant a couple months ago and I’m standing in line and this woman comes up very pretty. She puts her arms around me, says, hello, Richard. She’s all friendly, you know, the whole thing. And I’m thinking, I have no idea who this person is.
And it turned out that we had walked around the block, you know, on a scenic walk where I used to live every single day for two years, and had conversations. But the thing about ADHD is nothing imprinted from that there was nothing significant about it. We were just talking. So I don’t remember her. Still don’t remember her?
Ozana Giusca: You know, I recognize myself 100% in what you said.
Richard Lowe: Yeah.
Ozana Giusca: I had even a worse memory. We lived in Brussels for a while and then we moved back to London. And after we moved in, we, because we had a nice biggish house, we invited different friends. And there were these classmates of mine from high school who live in Paris, and they came with their entire family, and they spent a week with us. And a year later, I invited them to London to spend time with us, to be with us. And they were like, Ozana, we just spent last year one whole week with you. I’m like, no, you didn’t.
I could not remember they were there for a week.
Richard Lowe: Yes, it becomes even more annoying though when it’s like a girlfriend or somebody close who you definitely should remember. And it’s like, I don’t remember you.
Ozana Giusca: But I see all of those as internal structures.
Richard Lowe: Yeah, of course they are.
Ozana Giusca: Is it bothering me that I don’t remember that thing? No, therefore I’m not changing. But if there was something that bothered me, then I would look into the internal structure and I would change it.
Richard Lowe: You’re exactly right. There are some things that are worth changing and some things that are just the way I am. And I’m fine with it. Face blindness I probably could do without, but hyperfocus I really like having. And time blindness is part of hyperfocus where I spend 18 hours. Wait a minute. The last time I looked, it was three in the morning and now it’s, well, it’s three in the morning, but it’s another day. Like what happened to that time? I have no idea. It’s gone. But I know I did all this stuff.
You know, I wrote a book and a whole bunch of articles and stuff or half of a book or whatever I did and or took a trip. And it’s weird having taken a trip and not remember the trip except for like going to the Grand Canyon and only remembering the Grand Canyon, but not remembering going there.
Ozana Giusca: I hear you. And now I feel even better about the fact that I forgot the title of the book I wrote.
Richard Lowe: It happens to me all the time. I forgot my wife’s name once and she said, you’re having an affair. It’s like, no. And I didn’t know I was ADHD then. I didn’t know any of this stuff. She got upset.
Ozana Giusca: You know what happened to me? That was maybe eight months ago. It was very hard for me to find the words. So I wanted to say something, but it took me longer for the words to come so that I could say things. And it lasted, I think, for two, three months. And then I recognized that around me, other people had the exact same thing afterwards.
Richard Lowe: Interesting. Fascinating. Yeah, I enjoy writing different kinds of books and some of them get heavy into spiritual stuff. I wrote that book and that’s what I believe. But I’m also Christian at the same time because they don’t conflict. Christianity is just a layer on top of or a layer of what I believe. It’s just another layer. Now, I don’t necessarily believe all of the stories that are in the Bible, but the overall concept of having a God that loves you appeals to me. So, you know, I accept that.
Ozana Giusca: You know, I had questions about the Bible, and I’m also Christian, by the way, but I don’t practice anything. I studied the Bible a few years ago, with Jehovah’s Witnesses, and I didn’t resonate with it. So they were trying to impose a view, which was not really exactly what was there. When I was questioning, why is it like this, they couldn’t explain why. And then I started asking questions like, is the Bible really true? And the answer I received was, almost all of it is true, but maybe 1% or 5% or whatever is not true.
And for me, the 1% that is not true and makes the biggest difference ever is that, in my understanding of what based on what I learned, the Bible refers to God as being external, as being someone. Whereas you and me establish that we both believe that It’s everything and everywhere and in us as well.
Richard Lowe: Exactly. Now, I look at it from a ghostwriter’s point of view, the first thing you have to do as a ghostwriter is determine the audience. As any writer, you determine who your audience is. And I think, who was the Bible written for? It was written for a bunch of sheep herders. So of course, it’s not going to say the universe is 5 billion years old and has the Big Bang and all that stuff. Sheep herders aren’t going to understand that or farmers or whatever. So it’s written to the audience.
So if you understand that it’s written to that audience and you understand that audience, then you can understand why the Bible says what it does. It’s not lying. It’s just not written to me as a modern 21st century person, as the audience. It’s written to them.
Ozana Giusca: I’d like to add something to this.
Richard Lowe: Please do.
Ozana Giusca: I used to blame people that did certain things in the past that were wrong or against, let’s say, us, humanity. And my mentor said to me, it’s just evolution. And now I have this understanding that is just evolution, as in back then, the level of understanding was what it was. As you say, it was written for those people at that time. Now the level of understanding is different. Therefore, we need different knowledge, different tools, different everything.
Richard Lowe: Yep, exactly. That says in different words exactly what I was saying. It’s written for the audience of the time.
Ozana Giusca: Yeah.
Richard Lowe: The audience of the time didn’t have the same understanding that we do. For them, it was a little more brutal. They stoned people. We don’t do that anymore, at least not in the Western world.
Ozana Giusca: With certain exceptions.
Richard Lowe: With certain exceptions. So when you take a book like that and you can apply it to any book and have that understanding, then it’s easier to understand the book. You don’t have to take it literally. Oh yeah, I should stone somebody because they had an affair. No, that’s written for people who lived in those times. It’s not written for now.
Ozana Giusca: But there are also many different metaphors, which could have been interpreted in a way back then. And now we have the, let’s say, power to interpret them in a different way.
Richard Lowe: Right.
Ozana Giusca: So that’s how we can go to the next level in our evolution as humans, as humanity.
Richard Lowe: Right. When I was writing the book, I came to the conclusion that it’s okay to have these two seemingly conflicting beliefs because they don’t really conflict. They complement each other.
Ozana Giusca: I see them as complementary. I see them as just different perspectives. And what I think it is, they’re both incomplete. So it’s like looking at something like a mountain from one direction, you see all the beautiful trees because it’s this big part exposed to sun. You look from the other side, it’s just nothing, just rocks. It’s the same mountain.
Richard Lowe: Right.
Ozana Giusca: Different perspectives.
Richard Lowe: It is different perspectives. It’s just looking at the problem or the knowledge from one viewpoint or another. I look at it from my book’s viewpoint. God is everywhere. I look at it from a Christian viewpoint. God has these characteristics. And how can God do that? There’s not a pronoun for God. He can be whatever he wants to be. He’s God. If he wants to be a woman, a man, you know, a tree, whatever. If he wants to be the whole universe, that’s up to him. I don’t have that kind of power, at least not that I know of.
If I did, I’d probably do things a little different.
Ozana Giusca: That could also be a limitation.
Richard Lowe: Of course.
Ozana Giusca: It’s that we haven’t seen that power. It’s not in our lived experience or it’s not in the books. But I’m watching now a show called Heroes. It was done quite a few years ago. I’m only watching it now. And I’m looking at it not as a TV show, but as a potential way of living. And when you look at it from that perspective, it has a completely different meaning to you. And you see people there, a lot of people with superpowers, different superpowers. And I believe we humans have superpowers, but we just don’t, we’re not aware that we have them.
Richard Lowe: Or we suppress them.
Ozana Giusca: Or we suppress them. And as part of our evolution, and I believe it is happening in our lifetime, we are going to be uncovering such powers. Like I can read your mind. I was not able to read your mind 10 years ago. And if you told me 10 years ago that I could read somebody’s mind and I could feel somebody’s emotions and I could explain why they were behaving that way. And I could even change that behavior. I would go like, you’re cuckoo. But now it’s my reality. And that’s what I do as a living, for my living now.
Richard Lowe: Yes. I’ve written some books on spirituality that are fiction. So I have a book on what, it asks the question, what if an AI has a soul and goes to hell? What would it do? And that’s an interesting book. It’s called The Eternal War. And the AI interferes in the war between Lucifer and God. And it’s fun to write. It’s a large book. It’s very long, but it was very fun to write because the whole world opened to me. You know, I could do whatever I want.
Ozana Giusca: Yeah. Well, so many people have, I think everyone has a different view on AI. My biggest thing is that AI gives you answers based on who you are. So the same, if I asked the same question as you, I would get my answer and you get your answer. Because I operate from my identity, and identity, as I said, is the entire structure. You operate from your identity. So AI is mirroring you by the answer that you get and is mirroring me by the answer I get.
Richard Lowe: AI is the ultimate echo chamber.
Ozana Giusca: Yeah.
Richard Lowe: That’s what it is. I’ve written some articles on my website about it. AI will echo back what it thinks you want to hear. And that’s one of the reasons why people love AI. They’re using it as therapists now, as girlfriends, as boyfriends. It’s like, are you crazy? Of course you’re in love with AI. It’s you. It’s just a mirror of you.
Ozana Giusca: Yeah, there’s a big danger in that, because if it’s you, then you only talk within a certain perception and a certain way of looking at life and thinking. You can’t broaden that by being you in your interaction with AI.
Richard Lowe: Right. It’s a very narrow form of you. It’s the same as any echo chamber. For the audience, an echo chamber is something that you put out and it sends back what you put out. Advertisers built the modern ones, but actually, it’s a very old thing. Tribalism is based on that where everything’s based on the tribe and what is in the tribe is true and everything else is false. So an intruder comes in, the tribe is going to treat them very poorly because they’re different. So they’re outside of the echo chamber. That’s tribalism. And we see that all the time on the Internet.
It’s all over the place. But echo chambers were created by advertisers because they want you to buy their product. So they want you to feel good about the product. So they just echo back all your good feelings about the product and you keep getting echoed back and echoed back and eventually you buy it and then they go on to the next product. And I’ve written a whole series on echo chambers. I think it’s 15 articles now on different kinds.
Ozana Giusca: They must be really interesting and cool.
Richard Lowe: It’s interesting to research it. I should probably put it together.
Ozana Giusca: Can I extend a little bit the idea of the tribe? Because that’s something that was a light bulb for me. Back then it was just a tribe. But now the equivalent of the tribe in the current society, when we have loads of tribes, by the way, it’s one, it could be the family, which is the easiest one to look at. Then it could be the school friends in whatever schoolmates. But then if you go, if you get older, a tribe could be a professional association, could be anything that you sign up for and you kind of go under the umbrella of that thing.
And that is also another way of narrowing the way you think. Because you are like inside a bubble and only what’s inside a bubble is true. And it’s very hard to see what’s outside. Even medicine is a tribe.
Richard Lowe: Of course, of course. And when you do look outside, it can be very shocking to find out that you’re incorrect. I was in the Church of Christ growing up until age 14, and then I decided I wasn’t going to be a member anymore, for various reasons. And the Church of Christ is not a cult, but that particular one was very much like a cult is where I grew up. And Once I got outside of that bubble and started learning that they were actually corrupting the Bible and using it for their own means to keep you in the cult, it was interesting recognition.
And it kind of changed my whole viewpoint on groups like that for the rest of my life.
Ozana Giusca: I had an interesting conversation with someone from that kind of environment. And being part of that group did help them. And the view was that you ask God and God helps you. There was a family. And the guy was very ill, seriously ill. So the guy was asking help from God to not feel as bad. And he was receiving that, I don’t feel as bad help, but because that was all he could ask, that was all that the bubble said that you could ask for, he would not be able to see that you can ask God to heal you completely.
He could not accept the idea that your illness can literally go away entirely because he limited the way he looked at it from just one angle. or within one piece.
Richard Lowe: Right, right. And some of these bubbles are control mechanisms.
Ozana Giusca: Yeah.
Richard Lowe: They’re ways for people to control you. Cult’s one of them. That’s kind of on the extreme end of control, but there’s also control of being on the internet and you must believe our message or you must buy our product or whatever it is. I mean, a tribe could be as simple as your marriage. And that’s probably the classic tribe. A lot of tribes are based on family. The family is the most powerful unit there is.
Ozana Giusca: Just one thing on the internet, I have noticed in the last few years, obviously with AI serving you based on what you consume. What’s happening now, and I see it a lot with my partner, unfortunately, he consumes a lot of social media. And he literally only looks at what confirms his viewpoint of the world.
Richard Lowe: Confirmation bias.
Ozana Giusca: And he dismisses everything else as, oh, they are lying, they’re controlled, whatever reason, to dismiss it. So then because that’s happening at every individual level, then obviously the platforms want you to consume as much as possible. Therefore they keep you inside by feeding you exactly what you consume, which is what confirms your viewpoint of the world.
Richard Lowe: Of course.
Ozana Giusca: Which is dangerous because it confirms a maybe not true viewpoint of the world, but because it’s reinforced by so many people that you see online, then you go like, this is the truth. And it doesn’t necessarily have to be.
Richard Lowe: Exactly. Everybody has their own truths and there are many, many, many truths. I mean, there are truths that are based in the universe. You know, the speed of light is probably something that’s a truth. The way molecules work and things, that’s a truth. But we’re finding that truth gets modified every day. I’m reading articles now about how the universe is actually older than we thought it was. So the truth is changing all the time.
Ozana Giusca: I have within my framework, it’s 23 origin seeds. It’s a matrix. And the matrix is that there are 23 origin seeds, which I realize that everybody that I know of has, but they appear in different ways. And then it’s a matrix because it’s a lens that we look through or live through. And the lens is always distorted until we move into the truth. So the distortion lenses for me are four, suffering, not enough, survival and separation.
It’s very hard to explain in just a few words, but because of these lenses, we see the world as there is drama, there is compromise, and we live drama and compromise and pain and everything within the suffering because, and we think that’s normal because this lens of suffering is what most people experience life from. But when you remove that, there is literally zero. Zero pain, 0 compromise, 0 drama is just ease, just beautiful. And it’s the same with the others.
Richard Lowe: Yeah, I’ve gone to some lengths to eliminate the drama and pain and suffering from my life. I mean, you know, there’s going to be stuff that happens. I’m in a body. So of course, there’s going to be stuff related to that. One thing that worries people a lot, that destroys their lives, is debt. And I made sure that I don’t have any of that. Another thing that destroys lives is drugs. I never use drugs. And I’ve made all these decisions in my life to make sure that I can make as clear headed of a decision as possible and carry it through as optimally as possible.
It’s kind of a rational way to think about it, but I just look at things and think, I don’t need that in my life. And I look at people that way too. I don’t need them in my life. They’re toxic. And that’s one of the most important things I’ve ever learned is find the toxic people in your life and cut them out, brutally cut them out if you have to.
Ozana Giusca: Can I make a suggestion?
Richard Lowe: Of course.
Ozana Giusca: So you said there would be things happening to my body, in the context of a suffering subject and you will choose not to or you will do whatever to not suffer. How about you remove that program and replace it with my body is healthy and fit and strong and just is without the expectation that something will happen to your body.
Richard Lowe: Interesting point. Interesting point. Well, maybe we’ll explore that in the future.
Ozana Giusca: My mom said to me the other day, she’s 84, I think, and she now has to have surgery on her eyes and she’s like, oh, it costs money. And when you’re old, things happen and you must save money for when you go old because you have to pay a lot of money to the doctors. And I’m like, no, thank you very much. I don’t subscribe to that structure.
Richard Lowe: Yeah, me neither. I decided long ago that any surgery you can avoid is good surgery. And I’ve never had any surgeries and I don’t plan to. Obviously, if a doctor comes to me and says, we need to do something, I’m going to take the rational choice. I’m not stupid. You know, if I got an arrow in my head, I’m going to have him remove it or something like that. But I start with other alternatives. So I’ve got this problem going on. What’s going on and what’s the alternative than doing this thing that the doctors want me to do or the shamans or whatever?
And so far that’s been very successful. I’ll give you an example. I have bad knees, they’re arthritic and they’ve been arthritic for years. So 15 years ago I went to two orthopedic surgeons. The first one was from India, and I’m glad he was first. The second one was from the US. I went to the Indian one first. And I said, I’ve got bad knees. They hurt. And I want to know if I need to get new knees. And he said, you don’t need new knees. He said, I’ve only been in here for 30 seconds. How do you know that? He said, because you’re asking.
You’re not telling me you need new knees, which tells me the pain’s not at that point yet. I said, no, it just hurts sometimes. He said, good, take these supplements and you’ll be fine. That was 15 years ago. My knees are fine. So the day after, I went to the American surgeon. Guess what the first words out of his mouth were?
Ozana Giusca: Tomorrow you go for surgery. And that’s $10,000.
Richard Lowe: He didn’t say the $10,000 part because he knew I had insurance. But his exact words were exactly what you said. We can have you in surgery tomorrow. And I’m like, I’m done. I’ll follow the Indian guy. If I need you, I’ll be back. But I don’t need my knees cut off. And I still don’t. And that was just because I know my body and I know what works and I know what doesn’t work.
Ozana Giusca: I had different things wrong with my body. Like I would have fungus here and there, or I would get a cold, or receding gums. So different things that require me to go and see doctors, let’s say on a regular basis to get them not fixed, but to cope with them, to not get them worse or fix if there was something to be fixed. And I noticed that in the last, I would say, five, six years, I probably had three colds and nothing else.
I do not need to go to any doctor for anything because I change, I recoded my identity and there is nothing in my identity that needs to show up as a fault or disease in my body.
Richard Lowe: Yeah, my parents always believed they were sick. From my earliest memory is them being sick and through their whole life. And eventually what happened, they died ’cause they believed they were sick. And I know that it was because they believed they were sick because I talked to their doctors or my sister did and they didn’t have half the illnesses they said they did. They had surgeries that they didn’t need because they insisted and the doctors did it because they didn’t want to get sued. So cancer surgeries, cancer treatments that they didn’t need because they didn’t have cancer because they believed they were sick.
I reject that whole concept. I don’t need to believe that I’m sick. I believe that I’m healthy. And, you know, I’ve got a couple medical conditions that that I control through medications because that’s the way to control them. But other than that, I do things rationally. And if you believe…
Ozana Giusca: …you’re healthy, you are healthy. Can I say, there is this lady. With my partner, my mentor in Romania, we built about 50 programs. And there is this lady who joined every single program we did. And every program empowers you more. So it recodes your identity, and you step more and more into your power. What was interesting is that eventually, after a while, she came to me and she said, Ozana, I need a session with you because I can’t even take a shower standing in the bathtub. I’m so weak. And of course, I said yes.
And when I connected with her, she had this internal structure that power is only used to destroy.
Richard Lowe: Interesting.
Ozana Giusca: So as she was getting into her power more and more, she was using it to destroy her own body.
Richard Lowe: Because it would be wrong to do it to destroy other people. Yes, I can understand that.
Ozana Giusca: And then we also spoke, there was something about what she wanted. I said, so you want to die healthy. That’s a structure within you. She said, yes. I said, but you want to die healthy, not to live healthy.
Richard Lowe: Good point. Good point.
Ozana Giusca: And she literally believed that once she heals, she dies because there is nothing to fight for in the life.
Richard Lowe: That’s a good, that’s an interesting thing to find.
Ozana Giusca: That’s a structure that was really messing with everything for her.
Richard Lowe: It’s like the snake that’s biting its own tail.
Ozana Giusca: Yeah. Yeah.
Richard Lowe: It’s interesting.
Ozana Giusca: And we changed that and then she started being better and more active and stronger and good.
Richard Lowe: Yep. Well, much as I’d like to continue this conversation for a few more hours, we’re running out of time. We should do another one, I think, and explore this even more if you’re willing.
Ozana Giusca: Anytime you want. This is my passion and my life, so…
Richard Lowe: I could make you a regular if you want.
Ozana Giusca: Maybe if you’re open. I’ve done this with the founder of the Swedish Wealth Institute. We initially recorded something like this, and then the production team said, we should go into the structure. We should get her to tell you exactly what it is. So then we did it. And part of the interview had him opening up and me doing a recode with him live. And that was very well received by his community.
Richard Lowe: Well, maybe we should do that next time.
Ozana Giusca: I’m happy to do that if you want. Think of something you want to resolve.
Richard Lowe: I will. But first of all, do you have anything you want to say, any final words for our audience?
Ozana Giusca: I just want to reinforce the same thing, that what you experience is created by your internal structure. And by changing the internal structure, you can live a completely different, nicer, better reality.
Richard Lowe: Very cool.
Ozana Giusca: Thank you, Richard, for having me here.
Richard Lowe: Thank you for coming. So this has been the Leaders and Their Stories podcast. I’m Richard Lowe. This is published two to three times a week. So come back. You’ll always find more of these. And it sounds like we’re going to have some additional interviews with with you, Ozana. So thank you. Until next time.
Ozana Giusca: Thanks.
Quotable moments
Any problem that appears on your computer screen, you don’t expect to resolve it by touching the screen. — Ozana GiuscaShare on X
We remove the bad program and we put the good program instead. — Ozana GiuscaShare on X
When you put yourself into whatever box, you believe you are similar or very similar to other people that are in that same box. — Ozana GiuscaShare on X
It’s the same mountain. Different perspectives. — Ozana GiuscaShare on X
AI is mirroring you by the answer that you get and is mirroring me by the answer I get. — Ozana GiuscaShare on X
What you experience is created by your internal structure. — Ozana GiuscaShare on X
Frequently Asked Questions
Your story could be a book
Every leader I interview has a book in them. If you’ve spent a career learning what works, let’s talk about turning it into the book that outlasts the work.
