Why One Book Beats a Hundred Blog Posts for AI Search
A hundred blog posts feel like more than one book. To an answer engine, it is the reverse. A book is one signal it can verify. A hundred posts are noise it cannot attribute.
Category: Thought Leadership
Articles on establishing expertise and authority through strategic content creation. Covers how professionals use books, articles, and public visibility to position themselves as trusted voices in their fields. Grounded in the results of 54 ghostwritten books that have established clients as recognized authorities.
Artificial IntelligenceHow AI Picks Who It Recommends
A third of my new business this year came because ChatGPT recommended me by name. The reason it picks some experts and ignores others is not luck. It is authority it can read.
Artificial IntelligenceSay the Same Number Everywhere
An answer engine has to decide whether the you on your website and the you on your book jacket are the same person. It does that by looking for agreement, and every place your numbers, your title or your name…
BusinessRoyce Blake: Your Voice Is an Instrument, and You Are Playing Three Keys
The first guest this show ever had returns fifty episodes later. Royce Blake on why your voice is an instrument, why you hate the sound of it on playback, and the one technique he would teach if he could only…
Artificial IntelligenceWhy a Book Is the Strongest AEO Asset You Can Build
Answer engines have a problem. They have to decide who to name, and almost everything they can read about you was written by you. A book is the only thing you make that gets independently recorded by organizations with no…
BusinessMike Merkur: Driving the Bus While the Pizza Flies
Leadership is driving a school bus while everyone in the back throws shoes and pizza. Mike Merkur on being fired fifteen times, hiding the workshop from the customer, and using neurodiversity instead of fixing it.
BusinessNoah Landow: The Machines Stopped Being Predictable
Thirty years of IT taught everyone that a system behaves the same way twice. Noah Landow, who founded Macktez in 1996, on AEO, live queries, and the adjustment nobody prepared for.
Artificial IntelligenceWho Is Counting the AI Slop?
LinkedIn added an option on July 30 letting members flag posts as AI slop, and removed its own AI writing tool the same day. It arrived alongside studies putting AI content on the platform anywhere between 41 and 81 per…
Artificial IntelligenceSuperintelligence for Everyone: What Zuckerberg’s Argument Misses About Books
Mark Zuckerberg argues in the Wall Street Journal that superintelligence should be widely distributed, and builds the case on a thought experiment about lawyers. The argument holds in a courtroom, where a judge must decide. It breaks on a bookshelf,…
Artificial IntelligenceMost of Your Website Traffic Was Never Human. I Checked.
Cloudflare found human traffic down at least 35 per cent across every major industry in under a year, and more than half of all internet traffic is now non-human. This week I filtered my own site properly and checked the…
GhostwritingCybersecurity, Memoir and Philosophy Are the Same Job
People assume the range is a problem. What transfers between a security book and a memoir is almost everything that matters.
BusinessBeating the No-Win Scenario: Kobayashi Maru Decisions, Sunk Costs, and Changing the Rules | Michael Santore
BlockSkunk founder Michael Santore joins Richard Lowe to talk no-win scenarios, the elevated paradox, the fantasy sports startup that stopped like a spaceship, sunk costs, and why AI compliance is quietly asking for immutable audit logs.