GhostwritingGhostwriting is simpler than people assume: you supply the ideas and vision, a professional turns them into a finished book, and your name goes on the cover. That is the whole arrangement. Here is how it works in practice, who…
GhostwritingAfter 54+ books I have fielded every objection to ghostwriting, and most are not real concerns, they are myths that keep qualified people from ever writing the book that could change their career. You lose control. It is only for…
Book MarketingCoaching clients almost all open with the same question: how do I get more readers? They want a marketing secret, a better category, more social posts. The real answer is duller and more useful: make the book so good at…
BusinessNot everyone needs a ghostwriter, some should write their own book, some should not write one at all, and an honest evaluation that ends in no is still a win. The right call depends on your goals, your real available…
SEE » The Authority Gap: 30 Days of Uncomfortable Truths series
GhostwritingOnce a month someone asks me to write them a bestseller, and I have to talk them out of it, which usually sends them to someone else, because nobody wants to hear the goal is wrong from the person they…
Book MarketingThe platform you choose is not a small decision; it sets your distribution, your royalty rate, your formats, and how much control you keep. Pick wrong and you cap the book's reach before anyone reads a page. Here is what…
GhostwritingAcross 54+ books, the split is stark: some changed careers, one raised $30 million, one became required university reading, while others, equally well written and full of good information, simply never connect. Quality is not the dividing line. Here is…
GhostwritingMost people have never seen a ghostwriting agreement, so the Statement of Work feels like a black box. It should not. Before I write a word, this document settles deliverables, payments, ownership, scope changes, and what happens if things go…
Book MarketingEvery client begins with a vague feeling that there is a book in them somewhere, and no idea what it looks like, and that uncertainty is completely normal. Not one of my 54+ books arrived as a finished concept; each…
MemoirsDecades of experience only become a readable memoir with structure. How to choose an organizing principle, decide what stays, and shape raw memory into a book someone wants to read.
MemoirsAt seventeen I wrote my first memoir, my grandfather's, a Navy cook captured at Corregidor who survived the POW camps and a march through Manila. The family's version was secondhand and partly wrong, so I interviewed him for dozens of…
Book MarketingOnce a month someone asks me how to hit the New York Times list, and I tell them the truth they do not want to hear: it barely matters. The lists are corrupt and largely irrelevant to what a book…
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