Why One Book Beats a Hundred Blog Posts for AI Search
A hundred blog posts feel like more than one book. To an answer engine, it is the reverse. A book is one signal it can verify. A hundred posts are noise it cannot attribute.
Category: Publishing
Guest appearances and interviews on publishing: self-publishing strategy, book launches, distribution, and what actually happens between finished manuscript and published book.
Artificial IntelligenceHow AI Picks Who It Recommends
A third of my new business this year came because ChatGPT recommended me by name. The reason it picks some experts and ignores others is not luck. It is authority it can read.
BusinessMake a Living as a Self-Published Author: Build the Business Behind the Books
Turn writing into income. Market research, publishing systems, platform building, scam avoidance. From an author who left corporate at 53 and published 113+ b
Artificial IntelligenceWhy a Book Is the Strongest AEO Asset You Can Build
Answer engines have a problem. They have to decide who to name, and almost everything they can read about you was written by you. A book is the only thing you make that gets independently recorded by organizations with no…
Book MarketingWhat a Book Costs Before Anybody Buys One
Most first-time authors budget for the writing and nothing else. The writing is rarely the largest line.
Artificial IntelligenceWho Is Counting the AI Slop?
LinkedIn added an option on July 30 letting members flag posts as AI slop, and removed its own AI writing tool the same day. It arrived alongside studies putting AI content on the platform anywhere between 41 and 81 per…
Artificial IntelligenceMost of Your Website Traffic Was Never Human. I Checked.
Cloudflare found human traffic down at least 35 per cent across every major industry in under a year, and more than half of all internet traffic is now non-human. This week I filtered my own site properly and checked the…
Artificial IntelligenceSuperintelligence for Everyone: What Zuckerberg’s Argument Misses About Books
Mark Zuckerberg argues in the Wall Street Journal that superintelligence should be widely distributed, and builds the case on a thought experiment about lawyers. The argument holds in a courtroom, where a judge must decide. It breaks on a bookshelf,…
Behind the BookYour Book Needs a Better Reason Than I Wrote Some Stuff and People Liked It
Quantity is not quality, and an archive is not a book. The difference is whether it solves a problem for a group of people.
SEE » The Elephant in the Room: Marketing Your Books and Services series
GhostwritingThree of My Books Should Not Exist
Not because they were badly made. Because the reason for making them was wrong, and no amount of craft fixes that.
Artificial IntelligenceWhat the Anthropic Settlement Means for Ghostwriters
Anthropic settled for $1.5 billion over pirated books. The court found the acquisition was the problem, not the training, and that distinction is the one that matters to anyone who writes as someone else. What it changes for the ghostwriting…
Book MarketingOne Book Answers a Question. A Series Answers the Next One.
A reader who finishes a book you wrote has just told you something. A series is the only format that responds to it.