Behind the Book: Publish Your Book
I clicked Publish on my first book in 2016 and watched nothing happen for two weeks. Zero sales. I had assumed writing the book was the hard part, which is the assumption every new author makes.
Category: Publishing
Guest appearances and interviews on publishing: self-publishing strategy, book launches, distribution, and what actually happens between finished manuscript and published book.
Behind the BookBehind the Book: Sell Your Books
I quit in 2013, moved to Florida, and decided I would be a professional writer. My first book sold about a dozen copies. The book was fine. The waiting was the problem.
Behind the BookBehind the Book: The Blog-to-Book Blueprint
A pile of bricks and a house are made from the same materials and are not the same thing. Your posts were written to stand alone, and a book does not work that way.
Behind the BookBehind the Book: Make a Living as a Self-Published Author
One of the first books I wrote, published in 2017 and heavily revised for 2026. People have been declaring the golden age of self-publishing over since 2013 and have been wrong every year since.
BusinessThe Book a Professor Adopted
I wrote a book for working consultants. Professor Richard Makadok adopted it at Purdue University's Krannert School of Management. I never aimed it at a classroom. The specific book travels; the general one does not.
BusinessThe Book That Sold Fast, Aged, and Got Written Again
Focus on LinkedIn sold 15,000 copies in three days, went out of date when LinkedIn changed, and now has a new edition. The right time to write a business book is while you are still doing the work.
Book MarketingThe Tampa Bay Book Festival Calendar
Tampa Bay runs a real literary calendar: a free four-day international book fair in Ybor City, an antiquarian fair, a university festival, and three community events built around local authors.
Book MarketingGetting Your Book Into a Tampa Bay Bookstore
Tampa Bay still has a real independent bookstore scene, and each shop takes local books differently. The thing that decides whether any of them can stock you is how your book is printed.
Book MarketingHow to Get Your Book Onto Pinellas Library Shelves
Library talks are the easiest events a local author can get, and the audiences engage harder than bookstore crowds. Getting into the collection is a separate process with different rules.
Book MarketingThe Truth About Bookstore Signings
The store will usually say yes if your book is orderable through the standard channel. Then nobody comes unless you bring them. The signing is not the marketing; it is where the marketing gets photographed.
Book MarketingGetting Local Media to Cover Your Book
Tampa Bay has more working media than most metro areas its size. None of them want to hear that your book is out. All of them want a story, and your book is the credential instead of the subject.
Book MarketingContent Decay: Why Your Best Posts Quietly Stop Working
Old posts lose traffic quietly, on two separate clocks: the slow slide down search rankings, and the newer one where a page keeps its ranking and stops being cited in AI answers. Here is how to audit both and repair…