Book MarketingMost self-published authors hit the ISBN question and freeze: do you actually need one, and is it worth $125? The answer depends entirely on where you plan to sell. Here is the blueprint, including the one place an ISBN is…
Book MarketingLinkedIn Premium spans roughly $30 to $100 a month across several tiers, each aimed at a different user, the job seeker, the recruiter, the salesperson. The free version covers basic networking perfectly well. Here is what each tier actually gives…
Book MarketingPromoting your book on social media does not mean spamming your followers with purchase links. It means sharing content that makes people curious and motivated to spread the word. Here are 18 strategies that work, from quick wins to bigger…
Book MarketingA viral LinkedIn post can put you in front of thousands of decision-makers overnight, but it is not luck. It is a blend of strategy, instinct, and structure. Here is what actually makes a business post travel.
Book MarketingYelp carries 330 million reviews and nearly half of consumers check it before visiting somewhere, yet it owns just 6 percent of the review market to Google's 73. It is smaller than its reputation, but in restaurants and home services…
Book MarketingFor almost twenty years Twitter shaped how the world talks, breaking news and turning politics into bloodsport. The rot, though, set in well before Musk bought it. Here is the honest case for why Twitter became a cesspool, tracing the…
Book MarketingYou know your book will sell, but the sheer weight of everything between draft and published makes you want to quit. You do not have to carry it alone. A small team of volunteers and contractors gets it done faster…
Book MarketingI have self-published 113+ books, not as a case study but in the trenches, through KDP, ACX, and the old CreateSpace system. I have made the pricing mistakes, the formatting mistakes, and the promotional gambles. Here is what I learned…
Book MarketingRight now, Google your name plus your expertise. A buried LinkedIn profile, or nothing? Now Google a published competitor and watch them own page one, book listings, media, speaker profiles. That is the Google Test, and you likely just failed…
SEE » The Authority Gap: 30 Days of Uncomfortable Truths series
Book MarketingPicture the world's biggest library, where the librarian returns with ten perfect answers tailored to your history, location, device, and mood. That is Google, convenient, efficient, and not remotely objective, quietly handing you what you already want to hear. Here…
Book MarketingAs an author you should create a blog to promote your brand, but without good SEO its value drops considerably. Here is a complete, tool-by-tool walkthrough: cost, setup, plugins, keywords, on-page and off-page optimization, and link building.
Book MarketingTikTok has captivated nearly 1.9 billion users, and critics argue it is built on shallowness, addiction, and surveillance. Here is a critical look, backed by the numbers and the research, at why TikTok earns the criticism.
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