Book MarketingMay 28, 2026
Book blurbs are the social currency of authority publishing, a real economy with real rules that most first-time authors fumble. Here is how the blurb system actually works, how to ask for one, what to do when your dream blurber…
Book MarketingMay 28, 2026
Whether to disclose AI on your book is a different question from whether using it is dishonest. Disclosure is about communicating with readers, not ethics, and the honest answer is that some uses need no disclosure, some warrant a brief…
Book MarketingMay 27, 2026
Picture every residential agent in your area parked in one lot, identical white sedans, identical bumper stickers, your card just one more car. The book is the only thing that makes yours stand out from a hundred yards. Here is…
Book MarketingMay 27, 2026
Franchise owners hold an asset profile no other business shares: the system, the brand, the repeatable model, and the constant job of selling it to franchisees who could pick a hundred other opportunities. Here are ten specific things a franchise…
Book MarketingMay 27, 2026
Property developers sell million- and ten-million-dollar deals to a handful of counterparties, across a cycle that can run six months to three years, most of it the other side quietly deciding whether you are the developer they want. The book…
Book MarketingMay 27, 2026
Every chef who decides to write a book wants a cookbook, and the cookbook is the wrong book. Recipes are a commodity, the market is saturated, and the format does almost none of the work a chef actually needs the…
Book MarketingMay 27, 2026
Almost no HVAC, plumbing, or electrical owner has a book, which is exactly why the one per service area who does wins the trust game in that ZIP code. Here is what happened to one home-service company over eighteen months…
Artificial IntelligenceMay 27, 2026
Four business decisions, two paths through each: replace fires the humans and hands the job to AI; augment keeps the humans and gives them AI for the boring parts. Same problem, opposite outcomes, every time. Replace saves money on day…
Book MarketingMay 27, 2026
Nobody reads anymore is the most confident wrong thing people say about books. Roughly three-quarters of American adults read one in a given year, a figure Pew has tracked as basically flat for over a decade, with print still leading…
Book MarketingMay 27, 2026
I have forty-six translations of my books across six languages, and never paid a dollar up front, they cost only a slice of royalties. For most authors the honest answer is yes, translate, because the barrier to trying is almost…
Artificial IntelligenceMay 27, 2026
Klarna ran the most public AI rollout in business history: 700 customer service workers fired, replaced by an OpenAI chatbot, the CEO claiming AI could do every human job and pocketing $10 million in savings. Two years later he was…
Behind the BookMay 13, 2026
Comment sections full of people who sounded like they were preparing for a war nobody had formally declared. The view counts were too high for it to be fringe.
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