Book MarketingWhatever your politics, the 2024 election was a branding clinic, one campaign defining its message with precision while the other never established one. The lessons reach far past politics, into how anyone builds authority: messaging, audience, and the quiet role…
Book MarketingIn 2012, Gawker unmasked one of Reddit's most notorious trolls and found an ordinary man with a job and a family whose hobby was making the internet worse. Trolling follows patterns, and once you see them, you can respond. Here…
Book MarketingBehind the whisky and the profanity, the Critical Drinker dissects setup, payoff, and character arc more sharply than most paid film critics. The persona is a drunk ranting at a bar; the analysis is anything but. The press files him…
Book MarketingSocial media makes broadcasting raw emotion effortless, and after a charged event thousands post themselves crying, yelling, even threatening. Feeling it is natural; publishing it is the trap, because the internet forgets nothing and the consequences arrive long after the…
Book MarketingMost authors think a book makes money through royalties. Royalties are the smallest, slowest money it will ever make. The book is not the product, it is the engine that sells everything else you do. Here is how a book…
Book MarketingMost books that fail do not fail because the writing is terrible. They fail because the author made avoidable mistakes in structure, characters, pacing, or marketing. Here are the most common problems, each paired with a book that got it…
Book MarketingA political tweet looks spontaneous and almost never is, it is engineered to trigger fear and outrage in 280 characters, with context stripped out on purpose. In 2024 both campaigns weaponized the format. Once you see the machinery, it loses…
Book MarketingThose black-and-white squares hold up to 4,296 characters and work with any phone camera, making QR codes a wildly underused bridge from your printed book to email lists, bonus content, and sales, and a real security risk if you are…
Book MarketingReview bombing is the practice of flooding a product, service, or creator with coordinated negative reviews that have little to do with actual quality. Here is where it hits hardest, the structural conflicts that make it worse, how to spot…
Book MarketingBooks without reviews struggle to sell. It is that simple. As an author of more than 113 self-published books, I have watched books with a handful of honest reviews outsell books with none, regardless of quality. Here is how to…
Book MarketingWriting the book is the part authors prepare for. Selling it is the part that ambushes them. The problem is almost never quality, it is visibility. Here is how book marketing really works and where to spend your effort so…
Book MarketingEvery email you send and every business card you hand over carries an address, and that address says something about you before a single word is read. An old AOL handle tells one story; your own domain tells another. Here…
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