Artificial IntelligenceJune 23, 2026
The old web was better, or it was always chaos, both takes miss the point. The early web was built by individuals, and discovery ran on human curiosity instead of corporate budgets. Then money took over: SEO buried the little…
Behind the BookJune 19, 2026
People expect a system. Three posts a week, six comments a day, keep them short. The difficulty was never the complexity.
SEE » The Elephant in the Room: Marketing Your Books and Services series
Artificial IntelligenceJune 14, 2026
With SEO there is eventually a kind of big bang. A day arrives when Google decides to rank you. AEO does not work that way.
Book MarketingJune 12, 2026
Trolls do not choose targets at random; they go where the reaction is, and certain online behaviors light them up like a beacon, from sharing personal stories to correcting people to simply being visible. None of these are wrong. But…
Behind the BookJune 9, 2026
I am not a marketing guru. I am an author who figured out how to market books by doing it badly until I got better at it.
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book MarketingMay 28, 2026
Most ghostwriters vanish at delivery; the best stay through launch and beyond. Here is what yours should be able to help with once the manuscript is done, pitch packages, back-cover copy, podcast-tour materials, content repurposing, keynote scripts drawn from the…
Book MarketingMay 28, 2026
A book is the credential that unlocks speaker-fee tiers, from free-with-a-meal all the way to $5,000-to-$20,000 keynotes. The path runs through speaker bureaus, conference networks, and a one-sheet most authors botch. Here is which bureaus take ghostwritten authors, how the…
Book MarketingMay 28, 2026
Apple Books has 600 million active devices and a customer base that skews professional and affluent, a serious authority-author opportunity almost nobody writes about. Here is why it matters more for B2B nonfiction than for fiction, what its discovery and…
Book MarketingMay 28, 2026
Most book-proposal advice assumes a big platform. If you have a small audience but real expertise, the proposal has to carry the weight a platform usually would. Here is exactly what changes, what publishers actually look for from low-platform authors,…
Book MarketingMay 28, 2026
A good foreword borrows credibility, pre-positions the book's argument, and hands you a sales hook; a bad one does the opposite of all three. Here is how to choose the right foreword writer, how to ask without sounding desperate, what…
Book MarketingMay 28, 2026
Every Amazon sale hands over about 65 percent of the cover price and your customer list to a company that competes with you. A direct sale through Shopify, Payhip, or your own site keeps the margin and, more importantly, builds…
Book MarketingMay 28, 2026
Most pre-book platform advice is build-on-LinkedIn or build-a-newsletter, with no real path from either to an actual book. Substack in 2026 is the underused option for authority authors who want to validate the idea, build the launch list, and pre-sell…
Professional ghostwriting for executives, founders, coaches, and authors who want to get the book done right. 113+ books authored. 54+ ghostwritten for clients.
Ready to discuss your book?
BOOK YOUR PRIVATE CONSULTATIONNo pitch. No pressure.
© 2026 Richard Lowe. The Writing King. All rights reserved.
