Authority Through AuthorshipFebruary 13, 2026
After ghostwriting 54+ books, the patterns are clear. Certain decisions produce books that generate speaking invitations and consulting leads; others produce books that disappear. Here are the dos and don'ts that make the difference.
Book ROI & Business CaseFebruary 13, 2026
You already work with ghostwriters; your speeches are drafted by people who capture your voice and hand you text to deliver as your own, the way Sorensen shaped Kennedy and Favreau shaped Obama. A book is that same collaboration at…
Critical ThinkingFebruary 13, 2026
No one ever changed their mind by losing an argument, least of all a political one, where belief is tied to identity and any challenge reads as a personal attack. So both sides dig in and nobody moves. A book…
Authority Through AuthorshipFebruary 13, 2026
You have meant to write the book for years, telling yourself you will get to it when things slow down. They will not, and while you wait, someone who knows less publishes first and takes the authority position that should…
Book ROI & Business CaseFebruary 13, 2026
Most books die not in the writing but in the deciding, talked out of existence by a doubtful spouse, a skeptical colleague, or the writer's own inner critic. The book stays a someday idea for years. Here are real stories…
Book ROI & Business CaseFebruary 13, 2026
Once a month someone asks me to write them a bestseller, and I have to talk them out of it, which usually sends them to someone else, because nobody wants to hear the goal is wrong from the person they…
Book SalesFebruary 13, 2026
Roger Enrico ran Pepsi during the Cola Wars and signed the biggest celebrity endorsement of its era, then wrote a memoir that defined the story instead of just telling it. That is the power these books hold. Here is why…
Authority Through AuthorshipFebruary 12, 2026
Across 54+ books, the split is stark: some changed careers, one raised $30 million, one became required university reading, while others, equally well written and full of good information, simply never connect. Quality is not the dividing line. Here is…
Authority Through AuthorshipFebruary 12, 2026
Clients come to me convinced they need a book. What they usually need is a brand, and the book is how we build it, starting not with writing but with hard questions: who are you talking to, what should they…
Authority Through AuthorshipFebruary 12, 2026
Colleagues told you to write a book; you watched competitors publish and rise. But the cost is real, tens of thousands of dollars and months of time, so the question is not whether business books pay off in general, the…
Authority Through AuthorshipFebruary 12, 2026
Almost no client tells me they want a book to make money. They say they need to be taken seriously, they need credibility, they need trust, and the money follows trust every time. A book builds that trust before a…
GhostwritingFebruary 12, 2026
The hardest part of writing a book is not the writing; it is the deciding. People weigh it for months or years while the book stays a someday idea. Here are three clients who finally committed, a manager past a…
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Four short, practical guides on writing, publishing, and selling your book, plus the occasional note when there's something worth your time. No fluff, no daily inbox clutter. Drop your email and they're yours.
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