Writing a book is a serious investment of time, money, and ego — so why do it? These posts make the case: the business benefits, why successful people keep using ghostwriters, what a book does that a speech or an ad cannot, and why the reasons to write usually beat the reasons not to.
Book LaunchSeptember 1, 2026
Books die three ways, and none of them involves the draft. The client goes silent. The finished manuscript never comes out. The book publishes and nothing happens. All three were decided in the first conversation.
Book MarketingSeptember 1, 2026
An accountant hired me, loved the finished book, and felt disappointed anyway. Underneath his vague goal were three real ones that fought each other. Most goals do not go together.
Authority Through AuthorshipAugust 25, 2026
An executive hired me to write a book for about twelve people. The narrowest goal I have ever been handed produced the biggest outcome, including a CEO foreword and $30 million in venture capital.
Book ROI & Business CaseJuly 7, 2026
The permanence fear: your ideas will evolve, and the book will sit there, frozen, quoting the old you forever. Why that fear gets publishing, and expertise itself, exactly backward.
Imposter SyndromeJuly 7, 2026
Underneath the price and time objections sits the quiet one: is my story even worth a book? The honest evaluation criteria, the false modesty trap, and the rare cases where the answer is no.
Book WritingJuly 6, 2026
There is a great deal of security writing and almost none of it is addressed to the people losing money.
Book CoachingJune 26, 2026
After 54+ books, I can tell you the topic is almost never the real problem. Most people who contact me already know what their book is about; they just do not trust the answer yet. The real question is whether…
Author PlatformJune 18, 2026
UCLA's 2026 Hollywood Diversity Report found that films reflecting the real makeup of the country earn the most, while the industry funded fewer of them in 2025, with people of color and women losing ground as leads, directors, and writers…
Authority Through AuthorshipMay 27, 2026
Picture every residential agent in your area parked in one lot, identical white sedans, identical bumper stickers, your card just one more car. The book is the only thing that makes yours stand out from a hundred yards. Here is…
Authority Through AuthorshipMay 27, 2026
Most coaches treat a book as a vanity project and finding clients as the real work, which gets the order backwards. In a field where everyone holds the same certifications, charges similar rates, and runs near-identical websites, the book is…
Authority Through AuthorshipMay 27, 2026
Faith leaders face a question other professionals do not: is making money from a book at odds with the mission, and is using a ghostwriter honest? This is a short parable about Pastor Davis, who avoided the book he was…
AI WritingMay 27, 2026
AI founders face the fastest obsolescence cycle in business: the model you trained two years ago is a curiosity, and the company you started eighteen months ago has been lapped by three competitors and an open-source release. What survives the…
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Four short, practical guides on writing, publishing, and selling your book, plus the occasional note when there's something worth your time. No fluff, no daily inbox clutter. Drop your email and they're yours.
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