How to Be the Answer When Somebody Asks a Machine
A good share of your buyers now describe their problem to a machine and get a paragraph back. There is no page two, and you cannot optimise your way into it.
Tag: Self-Publishing (Page 5)
Book MarketingWhat a Citation Is Worth Now
A machine naming you inside an answer produces no link, no referral and no analytics. It is worth more than a link, because of what the reader was doing when they received it.
Book MarketingWhy Your Bio Keeps Getting You Wrong
Somewhere out there is a version of your professional history you did not write, and when a machine assembles an answer about you it reads all of them and picks.
Authority Through AuthorshipThe Book a Professor Adopted
I wrote a book for working consultants. Professor Richard Makadok adopted it at Purdue University's Krannert School of Management. I never aimed it at a classroom. The specific book travels; the general one does not.
Book LaunchPromoting a Book That Does Not Exist Yet
A client of mine is promoting his book on LinkedIn, his website, and YouTube. We are still writing it. The launch starts during the writing, and the plan came from a fifteen-minute break in an interview session.
Book MarketingThe Book That Sold Fast, Aged, and Got Written Again
Focus on LinkedIn sold 15,000 copies in three days, went out of date when LinkedIn changed, and now has a new edition. The right time to write a business book is while you are still doing the work.
Book MarketingThe Tampa Bay Book Festival Calendar
Tampa Bay runs a real literary calendar: a free four-day international book fair in Ybor City, an antiquarian fair, a university festival, and three community events built around local authors.
Book MarketingSell Your Books: Marketing Without the Hype
113+ books published. Thousands in ads run. Launches that worked and launches that flopped. This is what book marketing looks like, from someone who lived bot
Author BusinessMake a Living as a Self-Published Author: Build the Business Behind the Books
Turn writing into income. Market research, publishing systems, platform building, scam avoidance. From an author who left corporate at 53 and published 113+ b
Book MarketingWhat a Book Costs Before Anybody Buys One
Most first-time authors budget for the writing and nothing else. The writing is rarely the largest line.
BloggingYour Book Needs a Better Reason Than I Wrote Some Stuff and People Liked It
Quantity is not quality, and an archive is not a book. The difference is whether it solves a problem for a group of people.
Book MarketingOne Book Answers a Question. A Series Answers the Next One.
A reader who finishes a book you wrote has just told you something. A series is the only format that responds to it.