Humor in Book Marketing: Getting Attention Without Begging
A Buy My Books flowchart works because it says the ask out loud and lets readers laugh with you. Here is mine, what has sold my books over the years, and how to build your own.
Tag: Marketing
What sells a book or a service, and what only looks like it does. Trust as the actual product, making the customer the hero, and the numbers publishers check before reading a word.
Book CoachingThe Coach and the Webinar That Sold Me Nothing
I paid a coach a couple of thousand dollars for a 52-week course that turned out to be PLR material I already owned, and I quit a webinar halfway through because it taught nothing. Both are easy to spot before…
Book DesignWhat Belongs on a Copyright Page
Readers never look at it. Librarians and cataloguers do, and if the information is not there they stop reading and move on. You never find out.
Fiction WritingWhy It’s a Wonderful Life Failed on Release
It's a Wonderful Life lost money, disappointed its studio, ended the production company its director had staked everything on, and was flagged by the FBI as possible communist propaganda. It became a Christmas institution decades later because a clerk failed…
Book ReviewsThe Other Guy Blinked
Roger Enrico wrote this book in a fury, getting it to print before anyone else could tell the story of how Pepsi put Coca-Cola on its heels and then watched the company blink. The speed matters because a book written…
Book MarketingBehind the Book: Sell Your Books
I quit in 2013, moved to Florida, and decided I would be a professional writer. My first book sold about a dozen copies. The book was fine. The waiting was the problem.
AI WritingLinkedIn Built a Report Button That Pays the Person Clicking It
LinkedIn shipped a one-click AI slop flag with no definition, no training, no notification and no appeal. The structural flaw sits deeper than any of that. In a feed where attention is finite, suppressing a competitor makes room for you,…
Business BooksThe Golden Rule Breaks Books the Same Way It Breaks Teams
Joe Rockey argues that treating people the way you want to be treated destroys leadership, because you hand them the motivation that works on you. The same instinct explains why a ghostwritten book can be clean, competent and unmistakably somebody…
AEOMarketing Does Not Have to Be Difficult. It Has to Be Scarce.
Alex M H Smith argues that marketing stopped working because everything got easy, and that the fix is to make yours harder, more tedious and more expensive. The diagnosis is right and the prescription confuses a proxy for the mechanism.…
Lead GenerationLead Magnets for Writers Handbook
Build lead magnets around the reader's problem, not what you want to share. The free thing you offer shapes who joins your list. Learn to match the magnet to a
Author PlatformAuthor Platform Handbook
Platform is not a popularity contest. Strip the buzzwords and it is a system that connects you with readers who want to buy your books, built on
MarketingInternet Trolls: How to Recognize and Handle Them
Internet trolls exist to provoke and disrupt, not communicate. Here is what attracts them, how they operate, and why you cannot win by engaging.