What sells a book or a service, and what only looks like it does. Trust as the actual product, making the customer the hero, and the numbers publishers check before reading a word.
Authority Through AuthorshipRandy Peyser has helped first time authors land deals with New York publishers for 25 years. In this conversation she breaks down what publishers actually buy: the proposal, the platform, and the moves that make or break a first book.
Authority Through AuthorshipNot every book has to be sold one copy at a time. The sponsorship model funds a book through corporate donors and foundations so it can be gifted in bulk to the people who need it. Here is how the…
Authority Through AuthorshipSelf-publishing the same book first can end a traditional deal before it starts. Publishers read your Amazon sales record in seconds, and the order you publish in decides whether a traditional deal stays possible.
Authority Through AuthorshipPublishers decide on your platform before they read your writing. Here is what the gatekeepers count: the follower thresholds, the engagement checks, and the sales math your book proposal has to prove.
ADHDMaintain consistent daily habits. Network regularly. Follow a systematic content calendar. I tried forcing myself into that mould for years and burned out every time.
For Executives & ProfessionalsJeff Hassemer joins Richard Lowe on Leaders and Their Stories to explain why marketing is about know, like, and trust, how sales language erodes it, why patience and consistency win, and why referrals are another form of trust.
Business BooksMarketing veteran Scott Robertson on making the customer the hero, why nobody cares about your origin story, and branding as emotion.
Professional ghostwriting for executives, founders, coaches, and authors who want to get the book done right. 113+ books authored. 54+ ghostwritten for clients.
Ready to discuss your book?
BOOK YOUR PRIVATE CONSULTATIONNo pitch. No pressure.
Four short, practical guides on writing, publishing, and selling your book, plus the occasional note when there's something worth your time. No fluff, no daily inbox clutter. Drop your email and they're yours.
We use MailerLite to manage our list and send these emails. Your address is used only to send you what you signed up for. We will not sell it, share it, or use it for anything else, and you can unsubscribe anytime.
