What a Book Does for a Price You Want to Raise
Price is a claim about value and you have no evidence a stranger can check. Everything supporting your number lives inside the experience of people who already worked with you.
Consultants sell judgment, and nothing proves judgment like a book. These articles cover consulting: building a practice, winning clients, and the publishing strategies that turn a consultant’s expertise into a client magnet.
Authority Through AuthorshipPrice is a claim about value and you have no evidence a stranger can check. Everything supporting your number lives inside the experience of people who already worked with you.
Business BooksI went into consulting with twenty years of corporate experience and no idea how to run a business. The technical work came naturally and the business side nearly destroyed me. Every mistake in this book is one I made.
ConsultingThe best job I ever had came from doing unglamorous maintenance work well for somebody who was watching without either of us thinking about it. No application, no resume, no search.
ConsultingBefore you commission a technical assessment, find out what decision it is going to be used in. Honest engineers doing honest work can still produce a report that exists to strengthen somebody's position in a negotiation, and the outcome will…
ConsultingOverconfident, underprepared and completely naive, with my eye on six hundred dollars and no idea I could not do the work until I was in too deep.
SEE » The Authority Gap: 30 Days of Uncomfortable Truths series
ConsultingThe essential guide to building a profitable consulting practice without the common mistakes that destroy most consulting businesses.
Business BooksDiscover how 'How to Manage a Consulting Project' became part of Purdue University’s curriculum.
Career StoryThe September 30, 2019 class session: pivoting clients and billable research, the telemedicine million-dollar lesson, micromanagers and the heart-to-heart Richard once received, money trails and the SEC, the confusion technique, agenda enforcement, feelings-versus-data failure signs, and the consultant who rebuilt…
CareersThe 2018 session of an annual tradition: a business school consulting class taught from Richard's book, with live answers on vetting consultants, telling a CEO he's wrong without saying so, the time-quality-money triangle, the $10 million Trader Joe's lesson, scope…
Career StoryThe September 18, 2017 Skype session: both chairs of the consulting table, the client who paid $10,000 and disappeared, specificity plus negative scope in deliverables, client commitments inside the project definition, billable meeting caps, same-day recaps confirmed by everyone, the…
Career StoryThe November 1, 2016 class session: how consulting found a college coder, training first-time consultants, the enthusiasm-is-not-data warning for entrepreneur clients, one manager per project with rotating roles, division of labor in writing, agenda-enforced meetings, the same-day recap email, project…
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