Joe Rockey Jr. on Relationship-Based Sales and Writing Casino Sales Master
Author Joe Rockey Jr. on why buyers distrust sellers, building trust consciously, and writing Casino Sales Master.
Every conversation Richard Lowe has had on air with Joe Rockey, the sales and business consultant behind Elite Business Cruises and the author of Casino Sales Master. It starts with his book on Conversations with Influencers and runs through his Leaders and Their Stories episodes on honesty in sales, recessions, pricing and AI, to the second book Richard is now ghostwriting for him.
Author Joe Rockey Jr. on why buyers distrust sellers, building trust consciously, and writing Casino Sales Master.
Conversations with Joe RockeyJoe Rockey joins Richard Lowe on Leaders and Their Stories to explain the psychology of honesty and selling: why our reptilian brain makes honesty hard, how to get people to want you to succeed, why there is no universal sales…
Conversations with Joe RockeyJoe Rockey returns to Leaders and Their Stories to argue the next recession is a human problem, not an economic one: disengagement over economics, earned benefits over participation trophies, and why caring about people, not cutting AI, is the real…
Conversations with Joe RockeyJoe Rockey returns to Leaders and Their Stories to explain why most businesses fail at positioning before pricing, why people care only about the problem you solve, what "what's in it for them" means, and why vulnerability sells.
Conversations with Joe RockeyConsultant Joe Rockey returns with one test for every AI decision: is it a function, or is it replacing a relationship? Get it wrong and AI costs you money and clients.
Conversations with Joe RockeyJoe Rockey, author of Casino Sales Master, on why he refused a template business book for his second one, how the ghostwriting process works from the first interview to the final pass, where AI helps, and what promotion really costs.
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