Why One Book Beats a Hundred Blog Posts for AI Search
A hundred blog posts feel like more than one book. To an answer engine, it is the reverse. A book is one signal it can verify. A hundred posts are noise it cannot attribute.
Tag: AEO
Answer engine optimization: getting cited by AI assistants instead of ranked by search engines. These articles cover how AEO differs from SEO, why entity authority beats keyword volume, and what actually gets a business recommended by ChatGPT, Claude, and Perplexity.
AEOHow AI Picks Who It Recommends
A third of my new business this year came because ChatGPT recommended me by name. The reason it picks some experts and ignores others is not luck. It is authority it can read.
AEOSay the Same Number Everywhere
An answer engine has to decide whether the you on your website and the you on your book jacket are the same person. It does that by looking for agreement, and every place your numbers, your title or your name…
AEOWhy a Book Is the Strongest AEO Asset You Can Build
Answer engines have a problem. They have to decide who to name, and almost everything they can read about you was written by you. A book is the only thing you make that gets independently recorded by organizations with no…
AEONoah Landow: The Machines Stopped Being Predictable
Thirty years of IT taught everyone that a system behaves the same way twice. Noah Landow, who founded Macktez in 1996, on AEO, live queries, and the adjustment nobody prepared for.
AEOWho Is Counting the AI Slop?
LinkedIn added an option on July 30 letting members flag posts as AI slop, and removed its own AI writing tool the same day. It arrived alongside studies putting AI content on the platform anywhere between 41 and 81 per…
AEOMost of Your Website Traffic Was Never Human. I Checked.
Cloudflare found human traffic down at least 35 per cent across every major industry in under a year, and more than half of all internet traffic is now non-human. This week I filtered my own site properly and checked the…
AEOCore Web Vitals: The Three Numbers That Measure How Your Website Feels
Google's Core Web Vitals are three numbers that measure how your website feels: the wait at the door, the ignored question, and the moving shelf. What each one means, how to diagnose them with Search Console, PageSpeed Insights, and GTmetrix,…
AEOArticle Writing in the AI Era: From Filling Space to Worth Citing
Article writing got more valuable, not less, as AI flooded the internet with generic content. The craft shifted from filling space to being worth citing.
AEOWhy Ghostwriters Who Specialize Win: The Case for a Niche
The ghostwriters who thrive are the ones who go narrow. A niche is how a ghostwriter builds authority and gets found by AI.
AEOThe Business of Ghostwriting: Pricing, Positioning, and Getting Found
Running a ghostwriting business is a different skill from ghostwriting. Pricing, positioning, and pipeline decide whether a writer makes a living.
AEOAre Websites Dead? Why AEO Makes Them Stronger Than Ever
You have heard the website is dead and AI is where traffic goes. It is exactly backwards. AI engines do not invent answers; they pull from sources, and a strong, well-structured site is the source they quote. That is what…