An agency posted its production schedule the other day. Sixteen weeks, contract to finished book, broken out week by week.
Two weeks of positioning and structural planning. Six weeks of drafting with a check-in every two weeks. Three weeks of editorial passes, structure then voice then line. Three weeks of design and interior production. Two weeks of proofing, print files, and launch infrastructure.
They posted it as proof they’re organized, and they are. That schedule is more disciplined than most of what gets sold in this business.
It also answers three questions the sales call never gets to, and every one of them matters more than the total.
Where are the interviews in a ghostwriting schedule?
Look at that breakdown again and find the phase where somebody sits with the author and pulls the book out of him.
It’s not there. Weeks 3 through 8 are drafting.
Which raises the only question that counts: where’s the material coming from? A ghostwriter cannot draft what he hasn’t been told. If there’s no interview phase on the calendar, then the input is a questionnaire, a couple of calls, and whatever the author already had written down somewhere.
That produces a real book. It also produces a book about a subject instead of a book by the person whose name is on it, and readers feel the difference without being able to point at a sentence.
My own projects run on interviews for months. Not calls, interviews, where I ask one thing and shut up. The useful material almost never arrives in the first answer. It arrives in the pause after I ask the second question, when the author says something he’s never said out loud and then stops, because he just heard himself say it.
You cannot schedule that into a two-week check-in. I’ve written about what those sessions produce in What Six Interview Sessions Produce and about the experience from the other chair in Telling a Stranger Your Life Story.
So ask it directly. How many hours will I spend talking to the person writing this, and over how long? If the answer is several calls instead of several months, you know what you’re buying.
Why does launch work belong at the start, not the end?
The schedule puts launch infrastructure in weeks 15 and 16.
Launch infrastructure in the last two weeks means a landing page, a mailing list signup, and some graphics. All useful. None of it is an audience.
An audience takes months. You find the problem your readers keep raising, you answer it in public until people start quoting you back to yourself, and by publication day there are people waiting who decided months ago. That work has to run alongside the writing, and the interviews are what feed it, because everything the author says in a session is material he can be publishing while the book gets built.
Start it in week 15 and here’s what happens. Good book, proud author, launch post, a few dozen reactions from people who already know him, and then nothing. I’ve watched it more than once and the writing was never the problem.
I have watched it more than once and the writing was never the problem.Share on X
The fuller argument is in The Algorithm Apocalypse and Substack as the pre-book platform.
Ask when the audience work starts. If the answer is after the manuscript is done, add six months to the schedule in your head, because that’s when the book will be ready to sell.
What does an average timeline tell you?
Sixteen weeks on average. Sit with the word average.
It means the calendar exists before your book does. Every project gets the same shape, and the material has to fit the shape, because the shape is what makes the business work.
There’s nothing dishonest in that. Predictable delivery is worth real money and a lot of clients want exactly that. It’s how you run a shop with several writers and a production queue.
What it costs is the ability to follow the story when the story turns out to be somewhere else.
I’d a client come to me for a policy memoir. Career, country, the record of a life in government. Six interviews in, the book turned out to be about a single night when he decided whether to run, and that decision saved his family. He hadn’t come to write about that night. It never occurred to him it was the book. It was the only thing the book could be.
That discovery doesn’t fit a schedule. It arrived in month two and it changed the structure, the goal, and the chapter list.
On a fixed calendar, that book gets written as planned and the good one never surfaces.
How long should a ghostwritten book take?
Four to eight months at my practice, and the spread has almost nothing to do with word count.
What moves it: whether the source material already exists, whether the author is available for the interviews the book needs, how clean the structural decisions are at the start, and how many revision rounds the author wants. A sixty-thousand-word book with good material and a decisive author finishes in four months. An eighty-thousand-word book with thin material and an author who cannot decide takes eight.
The full breakdown is in How long does ghostwriting take, and why it depends.
Sixteen weeks is real for some books. A consultant with a working framework, a decided goal, and half of it already written in articles can hit it comfortably. That client is well served by a production schedule and should probably buy one.
A memoir cannot hit it, because a memoir requires the author to find out what his own story is about, and that takes as long as it takes.
What should you ask before signing anything?
Four questions. All of them are fair, none of them are hostile, and the answers tell you almost everything.
Who writes it, and can I talk to them today? At an agency you usually interview the salesperson, and a stranger writes your book. That question matters more than the portfolio and I wrote about it in 10 questions to ask a ghostwriter about voice.
How many hours will I spend with that writer, and over how long?
When does the audience work start?
What happens if the book turns out to be about something else? Watch the face on that one. There’s a right answer and it’s not a reassurance that the plan is solid.
Is a fixed schedule ever the right choice?
Yes, and I’d say so to a prospect on a call.
If you know exactly what the book is, you have the material, and the value is in getting it produced cleanly by a date, a production shop is the correct purchase. You’re buying manufacturing, and manufacturing rewards a schedule.
If you’re writing to find out what you know, or the book carries a story you have never told properly, or it’s to sound like you to people who have heard you speak, then the calendar is the wrong instrument. You need somebody who will follow the thing when it moves.
The mistake isn’t picking one. The mistake is buying manufacturing when you needed discovery, finding out in month four, and having a competent book that nobody in your life recognizes as yours.
Read the schedule before you sign it. It’s the most honest document any agency will hand you, because it describes how they work instead of how they sell.