Case Study
Project at a Glance
- ► Client: Dan McClintock, Executive Coach
- ► Project: Ghostwriting consultation and coaching for a book
- ► Duration: Ongoing coaching relationship
- ► Result: Clear roadmap for writing and publishing; expert guidance on marketing and business launch tied to the book
- ► Use Case: Executive coaching + author positioning
- ► Location: US
The Client
Dan McClintock is a seasoned executive coach preparing to write his first book. Despite his deep experience and a unique perspective, Dan found the process of writing, publishing, and marketing a book daunting. He realized that turning his idea into a polished final product would require specialized knowledge beyond simply writing words on a page.
The Journey
Dan discovered Richard Lowe’s LinkedIn profile and booked a free 30-minute consultation. During their initial meeting, Richard provided candid, actionable advice on the entire book-writing process. Dan gained clarity on important areas such as:
- Moving from idea to mind map and outline
- Determining book length and purpose
- Understanding editing and publishing options and costs
- High-level marketing strategies tied to book launch
Richard also presented Dan with two clear paths: ghostwriting the book or coaching him to write it himself. Recognizing his own gaps, Dan embraced Richard’s ongoing coaching, which also extended to strategic advice on launching his coaching business — a natural complement to his book’s goals.
The Finished Book
Dan’s book is still in progress, but thanks to Richard’s expert guidance, he is on a confident and structured path toward completion, marketing, and professional positioning.
Afterward
Dan recommends Richard’s services to anyone thinking about writing a book, emphasizing the value of having a knowledgeable advisor to navigate the complexities and challenges of the publishing world.
Impact
- ► Transformed uncertainty into a clear, manageable process
- ► Gained expert insights into publishing and marketing
- ► Connected book writing to business growth and coaching practice
- ► Built a trusted advisory relationship with a seasoned ghostwriter and coach 🕊️ Afterward
Impact Summary
Richard Lowe’s coaching helped Dan transition from overwhelmed novice to an empowered author with a roadmap for success — all while integrating book writing with business strategy.
Thinking About Telling Your Story?
If your expertise deserves to reach a wider audience, the right book can change everything. Let’s talk about what your story could become.