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Case Study

Executive Coach Dan McClintock’s Book Writing Journey with The Writing King

Project at a Glance

  • ► Client: Dan McClintock, Executive Coach
  • ► Project: Ghostwriting consultation and coaching for a book
  • ► Duration: Ongoing coaching relationship
  • ► Result: Clear roadmap for writing and publishing; expert guidance on marketing and business launch tied to the book
  • ► Use Case: Executive coaching + author positioning
  • ► Location: US

Executive Coach Dan McClintock’s Book Writing Journey with The Writing KingCase study summary. The client: Dan McClintock, executive coach. The book: Coaching and consultation on writing and publishing his book, ongoing coaching relationship. The result: A clear roadmap for writing, publishing and marketing. What the book did: turned uncertainty into a manageable process; expert insight into publishing and marketing; connected the book to his coaching business; a trusted advisory relationship.Coaching an executive coachClient, book and result at a glanceTHE CLIENTDan McClintock,executive coachTHE BOOKCoaching andconsultation on writingand publishing his bookOngoing coaching relationshipTHE RESULTA clear roadmap forwriting, publishing andmarketingWhat the book didTurned uncertainty into a manageableprocessExpert insight into publishing andmarketingConnected the book to his coaching businessA trusted advisory relationship
Executive Coach Dan McClintock’s Book Writing Journey with The Writing KingCase study summary. The client: Dan McClintock, executive coach. The book: Coaching and consultation on writing and publishing his book, ongoing coaching relationship. The result: A clear roadmap for writing, publishing and marketing. What the book did: turned uncertainty into a manageable process; expert insight into publishing and marketing; connected the book to his coaching business; a trusted advisory relationship.Coaching an executive coachClient, book and result at a glanceTHE CLIENTDan McClintock, executive coachTHE BOOKCoaching and consultation onwriting and publishing his bookOngoing coaching relationshipTHE RESULTA clear roadmap for writing,publishing and marketingWhat the book didTurned uncertainty into a manageableprocessExpert insight into publishing andmarketingConnected the book to his coachingbusinessA trusted advisory relationship

Book coaching that tied the book to the business.

The Client

Dan McClintock is a seasoned executive coach preparing to write his first book. Despite his deep experience and a unique perspective, Dan found the process of writing, publishing, and marketing a book daunting. He realized that turning his idea into a polished final product would require specialized knowledge beyond simply writing words on a page.

The Process

Dan discovered Richard Lowe’s LinkedIn profile and booked a free 30-minute consultation. During their initial meeting, Richard provided candid, practical advice on the entire book-writing process. Dan gained clarity on important areas such as:

  • Moving from idea to mind map and outline
  • Determining book length and purpose
  • Understanding editing and publishing options and costs
  • High-level marketing strategies tied to book launch

 

Richard also presented Dan with two clear paths: ghostwriting the book or coaching him to write it himself. Seeing his own gaps, Dan embraced Richard’s ongoing coaching, which also extended to strategic advice on launching his coaching business, a natural complement to his book’s goals.

The Finished Book

Dan’s book is still in progress, but thanks to Richard’s expert guidance, he’s on a confident and structured path toward completion, marketing, and professional positioning.

Afterward

Dan recommends Richard’s services to anyone thinking about writing a book. He emphasizes the value of having a knowledgeable advisor to work through the complexities and challenges of the publishing world.

Impact

  • ► Transformed uncertainty into a clear, manageable process
  • ► Gained expert insights into publishing and marketing
  • ► Connected book writing to business growth and coaching practice
  • ► Built a trusted advisory relationship with a seasoned ghostwriter and coach 🕊️ Afterward

Impact Summary

Richard Lowe’s coaching helped Dan transition from overwhelmed novice to a confident author with a roadmap for success, all while integrating book writing with business strategy.

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