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Case Study

Executive Coach Dan McClintock’s Book Writing Journey with The Writing King

Project at a Glance

  • Client: Dan McClintock, Executive Coach
  • Project: Ghostwriting consultation and coaching for a book
  • Duration: Ongoing coaching relationship
  • Result: Clear roadmap for writing and publishing; expert guidance on marketing and business launch tied to the book
  • Use Case: Executive coaching + author positioning
  • Location: US

The Client

Dan McClintock is a seasoned executive coach preparing to write his first book. Despite his deep experience and a unique perspective, Dan found the process of writing, publishing, and marketing a book daunting. He realized that turning his idea into a polished final product would require specialized knowledge beyond simply writing words on a page.

The Journey

Dan discovered Richard Lowe’s LinkedIn profile and booked a free 30-minute consultation. During their initial meeting, Richard provided candid, actionable advice on the entire book-writing process. Dan gained clarity on important areas such as:

  • Moving from idea to mind map and outline
  • Determining book length and purpose
  • Understanding editing and publishing options and costs
  • High-level marketing strategies tied to book launch

 

Richard also presented Dan with two clear paths: ghostwriting the book or coaching him to write it himself. Recognizing his own gaps, Dan embraced Richard’s ongoing coaching, which also extended to strategic advice on launching his coaching business — a natural complement to his book’s goals.

The Finished Book

Dan’s book is still in progress, but thanks to Richard’s expert guidance, he is on a confident and structured path toward completion, marketing, and professional positioning.

Afterward

Dan recommends Richard’s services to anyone thinking about writing a book, emphasizing the value of having a knowledgeable advisor to navigate the complexities and challenges of the publishing world.

Impact

  • Transformed uncertainty into a clear, manageable process
  • Gained expert insights into publishing and marketing
  • Connected book writing to business growth and coaching practice
  • Built a trusted advisory relationship with a seasoned ghostwriter and coach 🕊️ Afterward

Impact Summary

Richard Lowe’s coaching helped Dan transition from overwhelmed novice to an empowered author with a roadmap for success — all while integrating book writing with business strategy.

Thinking About Telling Your Story?

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