Behind the BookSeptember 2, 2026
The Northridge earthquake threw me out of bed at 4:31 in the morning. Then the shaking stopped, we realised our son was missing, and every piece of theoretical knowledge I had was worth nothing.
Behind the BookSeptember 2, 2026
Book One gave Blaze a tool. Book Two is about what happens when the tool has a flaw and forty people have already used it. She does not fix it quietly.
Behind the BookSeptember 2, 2026
Blaze says slow down contains no useful information. She is not wrong. It describes a direction without providing a mechanism, and a child who blurts before deciding to blurt cannot simply decide to stop.
Behind the BookSeptember 2, 2026
People say they are too busy to exercise, too tired to cook, too overwhelmed to read and too stressed to see friends. Then they watch four hours of Netflix. Something does not add up.
TechnologySeptember 1, 2026
A hard constraint will hand you a solution you would never have picked from a list of options, and the solution is often better than what you would have chosen freely. We had a floor tile buckling under a live…
Behind the BookSeptember 1, 2026
This one came from nowhere in particular. Written by the inkblot method: drop one concept, drop others near it, write outward from each, and wait for the story islands to join.
TechnologySeptember 1, 2026
When a vendor has been working on your problem for a week without a theory, that is your signal to bring in somebody else. One firm spent a week on a slowdown that had stopped our business. A second firm…
Behind the BookSeptember 1, 2026
Two hat-tips decades apart, a mission and a gardener’s plaque, and the question they share. What keeps somebody in a place after they have every reason to leave it. I do not know. Cal Rourke thinks he does.
MarketingSeptember 1, 2026
There are people in your field who everybody knows and nobody can find. That is not a visibility problem, and treating it as one is why it never gets fixed.
Behind the BookSeptember 1, 2026
A dark comedy about serial killers where the joke is that neither of them is clever. Nobody suspects a stupid person of being capable of it, so they get through by being underestimated.
GhostwritingSeptember 1, 2026
The reader who matters most picks it up in six years, knows nothing about you, and arrived because they were looking for exactly what it covers.
Behind the BookSeptember 1, 2026
One of the first books I wrote, published in 2017 and heavily revised for 2026. People have been declaring the golden age of self-publishing over since 2013 and have been wrong every year since.
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