Why Your Website Copy Is Costing You Customers
Your website copy and content are the foundation of your online presence, and most of it is quietly costing you customers. Here is how to write words that convert.
Article Index (Page 5)
WritingHow Writing Builds Growth and Emotional Intelligence
Writing is one of the most effective tools for personal growth, emotional intelligence, and clear thinking. Here is how putting thoughts on paper changes you.
BusinessHow Writing Builds Career Authority
Writing is one of the most reliable ways to stand out, pivot careers, and build authority. Here is how the professionals who get noticed tell their story on purpose.
BusinessWhy Every Expert Should Write a Book
A book is the most durable way to turn your expertise into authority and leave something that outlasts you. Here is why executives write, and how the process works.
BusinessWhat Does a Ghostwriter Really Do?
A ghostwriter does far more than type your words. Here is the real scope of the role, what it costs, and the honest question behind putting your book off.
BusinessWhy Most Writers Never Get Paid
Talent is not what separates writers who get paid from writers who do not. Here is what really moves the needle, from voice and story to selling your work.
WritingBehind the Book: Dungeon
In 1981 I fell in love with a text game called Dungeon, the predecessor of Zork. Forty years later I turned it into a novel. Here is why, and the decision that saved the book.
Artificial IntelligenceWhy One Book Beats a Hundred Blog Posts for AI Search
A hundred blog posts feel like more than one book. To an answer engine, it is the reverse. A book is one signal it can verify. A hundred posts are noise it cannot attribute.
WritingBehind the Book: The Eternal War
The Eternal War started with one question: what happens when an AI goes to Hell? Not a person with a soul, but a machine that cannot find the pattern in eternal punishment.
Artificial IntelligenceHow AI Picks Who It Recommends
A third of my new business this year came because ChatGPT recommended me by name. The reason it picks some experts and ignores others is not luck. It is authority it can read.
WritingBehind the Book: Through the Looking Glass
The first Behind the Book essay: how my first novel grew from a Facebook message, fourteen hours of Skype interviews under a no-lying rule, a pen name I later retired, and an ending that refused a rescue.
Behind the BookI Grew Up in California. I No Longer Live There.
He would talk about what happened to him. That was not the problem. The problem was that nobody wanted to listen.
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