Why the Person Who Reads It Last Matters Most
September 1, 2026
The reader who matters most picks it up in six years, knows nothing about you, and arrived because they were looking for exactly what it covers.
GhostwritingSeptember 1, 2026
The reader who matters most picks it up in six years, knows nothing about you, and arrived because they were looking for exactly what it covers.
Behind the BookSeptember 1, 2026
One of the first books I wrote, published in 2017 and heavily revised for 2026. People have been declaring the golden age of self-publishing over since 2013 and have been wrong every year since.
GhostwritingSeptember 1, 2026
A good post reaches more people in a day than most business books reach in a year. The comparison is fair on reach and wrong on everything else.
TechnologySeptember 1, 2026
If you cannot fill a technical role, the problem may not be your pay or your posting. I went looking for database administrators in the United States and nobody applied, which surprised me at the time.
TechnologySeptember 1, 2026
A tested system and a proven system are different things, and most companies say covered when they mean tested. I built a disaster recovery site over several years with no budget and no headcount, tested it regularly, and never once…
Behind the BookSeptember 1, 2026
A system went down on a Friday night and I discovered that twenty years in the industry had produced nobody I could call. I sat in an empty office surrounded by broken computers and worked out what was missing.
GhostwritingSeptember 1, 2026
The first book was a proof. The second starts with material and a plan, takes less time, and does something commercially that the first one could not.
Behind the BookSeptember 1, 2026
I hid in the bedroom at my own housewarming, certain I had ruined it, and a guest found me eating leftover cheese and told me everybody was having a wonderful time. He was not being kind. He was reporting.
GhostwritingSeptember 1, 2026
Price is a claim about value and you have no evidence a stranger can check. Everything supporting your number lives inside the experience of people who already worked with you.
Behind the BookSeptember 1, 2026
It started with the Hitler question, moved forward and scaled up. If you had to kill a hundred and forty million people to save humanity, what would you do? Melissa is the machine that answered, and she was three years…
GhostwritingSeptember 1, 2026
A draft arrives and something is structurally wrong with it. That moment decides more about the project than anything before it.
TechnologySeptember 1, 2026
If you are the person who gets called every time something breaks, the problem is not your availability. The escalation logic lives in your head and nowhere else, so every call has to reach you. Writing that logic down on…
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