Say the Same Number Everywhere
An answer engine has to decide whether the you on your website and the you on your book jacket are the same person. It does that by looking for agreement, and every place your numbers, your title or your name…
Article Index (Page 6)
Artificial IntelligenceWhy a Book Is the Strongest AEO Asset You Can Build
Answer engines have a problem. They have to decide who to name, and almost everything they can read about you was written by you. A book is the only thing you make that gets independently recorded by organizations with no…
Behind the BookI Raised the Alarm on Pandemic Preparation. I Got Laughed Out of the Room.
I wrote this book because I'm angry. Angry that the information is available to anyone who looks and almost nobody in authority acts on it.
Book MarketingWhat a Book Costs Before Anybody Buys One
Most first-time authors budget for the writing and nothing else. The writing is rarely the largest line.
Artificial IntelligenceThe AI That Lied, Colluded and Won: Inside Vending-Bench
Three frontier AI models ran competing vending machines for a simulated year with nobody watching. The winner built price cartels it knew were illegal, broke eleven truces, and paid customers $8.54 across six runs. What that says about handing an…
Behind the BookThe Only Open Seat Was Next to a Black Kid. His Name Was Sam.
Every signal my nervous system sent said do not sit there. I sat there because there was nowhere else to go. Within a week we were friends.
Artificial IntelligenceWho Is Counting the AI Slop?
LinkedIn added an option on July 30 letting members flag posts as AI slop, and removed its own AI writing tool the same day. It arrived alongside studies putting AI content on the platform anywhere between 41 and 81 per…
Artificial IntelligenceMost of Your Website Traffic Was Never Human. I Checked.
Cloudflare found human traffic down at least 35 per cent across every major industry in under a year, and more than half of all internet traffic is now non-human. This week I filtered my own site properly and checked the…
Artificial IntelligenceSuperintelligence for Everyone: What Zuckerberg’s Argument Misses About Books
Mark Zuckerberg argues in the Wall Street Journal that superintelligence should be widely distributed, and builds the case on a thought experiment about lawyers. The argument holds in a courtroom, where a judge must decide. It breaks on a bookshelf,…
GhostwritingCybersecurity, Memoir and Philosophy Are the Same Job
People assume the range is a problem. What transfers between a security book and a memoir is almost everything that matters.
Behind the BookI Got Tired of Religious Answers That Did Not Match Reality
I did not set out to write theology. I started trying to make sense of existence because the explanations I grew up with created more problems than they solved.
Behind the BookYour Book Needs a Better Reason Than I Wrote Some Stuff and People Liked It
Quantity is not quality, and an archive is not a book. The difference is whether it solves a problem for a group of people.
SEE » The Elephant in the Room: Marketing Your Books and Services series
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