Behind the Book: Focus on LinkedIn
September 1, 2026
I left a twenty-year career, could not get hired, and spent six months in silence because I had never built a profile. Then I hired the people who fixed it, and went to work for them.
Tag: Social Media
Building a presence online without losing your mind or your time. LinkedIn, profiles, personal branding, and a clear-eyed look at which platforms are worth it. Plus why a book beats a thousand posts for real authority.
AI WritingLinkedIn Built a Report Button That Pays the Person Clicking It
August 23, 2026
LinkedIn shipped a one-click AI slop flag with no definition, no training, no notification and no appeal. The structural flaw sits deeper than any of that. In a feed where attention is finite, suppressing a competitor makes room for you,…
MarketingInternet Trolls: How to Recognize and Handle Them
August 13, 2026
Internet trolls exist to provoke and disrupt, not communicate. Here is what attracts them, how they operate, and why you cannot win by engaging.
AlgorithmsAnger Gets Six Times the Engagement. The Rest Follows From That.
July 7, 2026
We saw the warning signs. Facebook was making us depressed, Twitter was making us angry, and we kept using them anyway.
Book MarketingThree Posts a Week and Six Comments a Day. That Is the Whole System.
June 19, 2026
People expect a system. Three posts a week, six comments a day, keep them short. The difficulty was never the complexity.
SEE » The Elephant in the Room: Marketing Your Books and Services series
AEOWith SEO There Is Eventually a Big Bang. This Does Not Work That Way.
June 14, 2026
With SEO there is eventually a kind of big bang. A day arrives when Google decides to rank you. AEO does not work that way.
Critical ThinkingInternet Trolls: The 16 Behaviors That Attract Them
June 12, 2026
Trolls do not choose targets at random; they go where the reaction is, and certain online behaviors light them up like a beacon, from sharing personal stories to correcting people to simply being visible. None of these are wrong. But…
CultureI Set Out to Understand What I Was Watching on YouTube
May 13, 2026
Comment sections full of people who sounded like they were preparing for a war nobody had formally declared. The view counts were too high for it to be fringe.
Authority Through AuthorshipHow a Book Builds Your Brand Identity
February 14, 2026
Logos, color palettes, and taglines tell people what your brand looks like. They say nothing about what it thinks. For an entrepreneur or executive, a book is the one asset that does, and it is more powerful than any visual…
LinkedInLinkedIn Account Restricted: What to Do and How to Prevent It
February 14, 2026
That your LinkedIn account has been restricted notice is a gut punch, because for most professionals the platform is where expertise lives and prospects gather. When it goes dark, so does all of that. Drawing on decades in computer operations,…
Online Safety for WritersSocial Media Privacy: What You’re Actually Giving Away
February 14, 2026
Every like, share, and photo you post is data, collected, stored, analyzed, and frequently sold. Most people know that in the abstract and almost no one grasps it in practice. Drawing on 20 years running enterprise computer operations, here is…
AlgorithmsLinkedIn Sucks: Why the Platform Stopped Working for Lead Generation
February 12, 2026
I used to pull clients straight off LinkedIn, posts with hundreds of views, real comments, real business, and I wrote over 100 profiles, trained by the person who wrote the Dummies book on profile optimization. That was five years ago.…