Book MarketingMost clients ask about literary agents while still learning how publishing works, and for most the honest answer is that they do not need one. But agents matter in traditional publishing, and knowing what they actually do helps you choose…
Authority Through AuthorshipA 2024 study of 350-plus business authors found ghostwritten books four times more profitable than self-written ones, and the market has passed a billion dollars while growing nearly 8 percent a year. Smart people figured out what most have not.…
Book ROI & Business CaseMost authors think a book makes money through royalties. Royalties are the smallest, slowest money it will ever make. The book is not the product, it is the engine that sells everything else you do. Here is how a book…
Authority Through AuthorshipA single ghostwritten book in 1987 turned a real estate developer into a household name. Tony Schwartz wrote The Art of the Deal, took $500,000 and half the royalties, and helped build the public image that carried Donald Trump toward…
Business BooksGhostwriting surfaces in the news now and then, from The Art of the Deal to disputed song credits, and every time the ethics hand-wringing starts. The reality is more nuanced than the headlines. Here is an honest look at where…
AI WritingIs ghostwriting unethical? The short answer is no. Ghostwriting is commissioning a professional to write on your behalf while the work stays yours. There is exactly one place it goes wrong, and that single boundary is the whole ethics conversation.
Amazon & KDPYou know your book will sell, but the sheer weight of everything between draft and published makes you want to quit. You do not have to carry it alone. A small team of volunteers and contractors gets it done faster…
Amazon & KDPI have self-published 113+ books, not as a case study but in the trenches, through KDP, ACX, and the old CreateSpace system. I have made the pricing mistakes, the formatting mistakes, and the promotional gambles. Here is what I learned…
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