Authority Through AuthorshipWhat does publishing a business book actually return? The 2024 ROI study put real numbers to it, surveying 301 published authors on revenue, credibility, and whether they would do it again. The answers upend a few common assumptions about where…
Amazon & KDPThe platform you choose is not a small decision; it sets your distribution, your royalty rate, your formats, and how much control you keep. Pick wrong and you cap the book's reach before anyone reads a page. Here is what…
Book CoachingThe word ghost is right there in the name. The entire point is that the client is the author and my name never appears, and across 54+ projects that has been true every single time. Here is how authorship and…
Book CoachingNo, ghostwriters do not get royalties, not as standard practice and not on any of my 54+ projects. I charge by the word with milestone payments tied to real deliverables, so the work gets paid as it gets written. Here…
Amazon & KDPPublishing the book is not the finish line, it is the starting line. A book sitting on Amazon doing nothing is a wasted asset. Here are 15 concrete ways my most successful clients put their books to work, and what…
Book ProposalMost people picture a book as a product you sell. In business, a book is a tool you use, and the royalties are the least interesting thing about it. The real value is credibility, visibility, and turning strangers into clients.
Author BusinessFor two decades I ran computer operations at Trader Joe's, came home drained, and had nothing left for the writing I wanted to do. I had the skills and the ideas but not the bandwidth. Making a living from self-publishing…
Book ProposalA book proposal is not a summary of your book; it is a business case arguing that the book will sell, the readers are real, and you are the one to write it, the document that lands a traditional deal.…
Book CoachingGhostwriting a book runs anywhere from $10,000 to $150,000, a range too wide to mean anything without context. Here is what those numbers actually buy at each level, why a dollar a word is competitive, and the simple math behind…
GhostwritingConfidentiality is not a feature of ghostwriting; it is the foundation, and without it the whole arrangement collapses. Your name goes on the book and mine never does, but only if both sides understand exactly what that means in practice.…
Authority Through AuthorshipA book opens doors, names you the expert, and separates you from competitors, but the process can swamp you, which is where a ghostwriter earns their fee, carrying it from concept to finished manuscript. Here is the real math on…
AudiobookA car loses half its value leaving the lot; a book loses 90 percent before you finish the first chapter. Last week a $32.99 hardcover sat three aisles over, used, for $4.95, identical words, a fraction of the price. It…
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