An email list is the one audience no platform can take away from you. These articles cover building and running an author newsletter: growing the list, writing emails people actually open, and turning subscribers into readers who buy.
Author PlatformMost pre-book platform advice is build-on-LinkedIn or build-a-newsletter, with no real path from either to an actual book. Substack in 2026 is the underused option for authority authors who want to validate the idea, build the launch list, and pre-sell…
Author PlatformMost book-proposal advice assumes a big platform. If you have a small audience but real expertise, the proposal has to carry the weight a platform usually would. Here is exactly what changes, what publishers actually look for from low-platform authors,…
Author BusinessEvery Amazon sale hands over about 65 percent of the cover price and your customer list to a company that competes with you. A direct sale through Shopify, Payhip, or your own site keeps the margin and, more importantly, builds…
Book LaunchMost ghostwriters vanish at delivery; the best stay through launch and beyond. Here is what yours should be able to help with once the manuscript is done, pitch packages, back-cover copy, podcast-tour materials, content repurposing, keynote scripts drawn from the…
AI WritingA finished book is not the end; it is the start of a content engine that can run for years, with AI as the multiplier that makes it practical without making it sound like every other AI business blog. The…
AI WritingOne book can produce articles, newsletters, posts, talks, and podcast material for years, with AI handling the mechanical adaptation while a human guards the voice. The math is genuinely useful: a single chapter becomes five or six pieces over a…
Authority Through AuthorshipEvery client asks the same question once the book is finished: what should I be doing on LinkedIn? The honest answer is far less than the gurus claim. I wrote a book on the platform that sold 15,000 copies in…
Authority Through AuthorshipElise announced 50,000 views on her book trailer, and three months later texted her Amazon dashboard: twelve copies sold. Those views were digital applause, lovely to hear, impossible to bank. Authors fall for vanity metrics every time. The number that…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Authority Through AuthorshipPost your best work to 127,000 followers and get 47 likes; a kid filming himself eating cereal upside down to 180 followers pulls 2.3 million views. That is the algorithm working as designed, turning creators into gambling addicts and follower…
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