Authority Through AuthorshipThe right time to write your book is when you know what it's for and can give it a few hours a week. The best moments come before a fundraise or launch, at a career transition, and while the people…
SEE » The Authority Gap: 30 Days of Uncomfortable Truths series
GhostwritingThe most effective books I have ghostwritten were sometimes not books at all but series, two, three, five titles built to compound an author's authority and pull readers through a catalog. It is harder than standalone work, because every choice…
Book ROI & Business CaseOnce a month someone asks me to write them a bestseller, and I have to talk them out of it, which usually sends them to someone else, because nobody wants to hear the goal is wrong from the person they…
GhostwritingI hand clients a polished manuscript, every one revised many times before they see it. But building a book and inspecting it are different jobs, and I still tell every client to hire a separate editor. Here is what a…
Authority Through AuthorshipWhat does publishing a business book actually return? The 2024 ROI study put real numbers to it, surveying 301 published authors on revenue, credibility, and whether they would do it again. The answers upend a few common assumptions about where…
Business BooksPersuasion is not tricks; it is structure, specificity, and trust earned page by page. Every book I ghostwrite has to move readers toward an idea or an action without ever feeling like a pitch, because the moment they feel sold…
GhostwritingThere is exactly one honest reason to skip proofreading your book: none. A typo does not read as charming spontaneity, it reads as carelessness, and carelessness on page two makes readers doubt everything on page two hundred.
GhostwritingThe Art of the Deal sold millions, spent 48 weeks on the bestseller list, and made Trump a brand before he ran, and decades later supporters still brought copies to rallies. That is the power of a political book: it…
Becoming a GhostwriterWhat happens inside the standard ghostwriting process when I'm the one doing it: the kickoff rule, recorded interviews by Zoom, phone or at Safety Harbor, the question I ask before every chapter, what I will and won't write, and why…
Authority Through AuthorshipAcross 54+ books, the split is stark: some changed careers, one raised $30 million, one became required university reading, while others, equally well written and full of good information, simply never connect. Quality is not the dividing line. Here is…
Authority Through AuthorshipClients come to me convinced they need a book. What they usually need is a brand, and the book is how we build it, starting not with writing but with hard questions: who are you talking to, what should they…
Authority Through AuthorshipColleagues told you to write a book; you watched competitors publish and rise. But the cost is real, tens of thousands of dollars and months of time, so the question is not whether business books pay off in general, the…
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