Authority Through AuthorshipElise announced 50,000 views on her book trailer, and three months later texted her Amazon dashboard: twelve copies sold. Those views were digital applause, lovely to hear, impossible to bank. Authors fall for vanity metrics every time. The number that…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Amazon & KDPOnce a month someone asks me how to hit the New York Times list, and I tell them the truth they do not want to hear: it barely matters. The lists are corrupt and largely irrelevant to what a book…
Amazon & KDPPublishing the book is not the finish line, it is the starting line. A book sitting on Amazon doing nothing is a wasted asset. Here are 15 concrete ways my most successful clients put their books to work, and what…
Book ProposalMost people picture a book as a product you sell. In business, a book is a tool you use, and the royalties are the least interesting thing about it. The real value is credibility, visibility, and turning strangers into clients.
Authority Through AuthorshipThe coaching industry has a problem it would rather you not notice: successful clients stop paying. A consultant with a published book, a real reputation, and inbound leads has no use for a coach telling them to provide value, they…
SEE » The Authority Gap: 30 Days of Uncomfortable Truths series
AI WritingRomance is the single largest category in commercial fiction, bigger than mystery and thriller combined, and it rewards writers who understand what readers actually want instead of what writers assume they want. Most advice misses that entirely. Here is what…
Book ROI & Business CaseMystery is the biggest commercial fiction category after romance, with thriller it claims about 35 percent of adult fiction sales. These readers move fast and spend real money, and they can feel a cheat. Most advice treats the genre as…
Authority Through AuthorshipOne client raised over $30 million within a year of publishing, not because the book wrote the checks, but because it walked into every investor meeting ahead of him and named him the authority before he said a word. A…
Authority Through AuthorshipYou have already done the hard work, the companies, the problems solved, the expertise people pay for. A book turns all of it into a permanent asset that markets you around the clock and names you the authority in your…
Authority Through AuthorshipFinishing the book is not the finish line, it is the starting line, because a book nobody knows about is a tool gathering dust. I tell every client the same thing: start promoting the day we begin, do not wait…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Authority Through AuthorshipLinkedIn Learning packs thousands of courses, and its real advantage is that finishing one shows up as a credential on your profile. The danger is badge-collecting, watching passively and learning nothing. Here is how to get genuine value: start from…
Authority Through AuthorshipAn insurance professional hired me to write a short book explaining, in plain language, the thing his clients were paying for but never understood. He handed it out instead of a brochure, and it did not get thrown away. Here…
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