Behind the Book: The ADHD Marketer
September 2, 2026
I got sick of marketing advice that assumed I had a normal brain. The problem was never my brain. The problem was trying to run somebody else’s operating system on it.
Series: Behind the Book (Page 6)
Behind the BookBehind the Book: The Blog-to-Book Blueprint
September 2, 2026
A pile of bricks and a house are made from the same materials and are not the same thing. Your posts were written to stand alone, and a book does not work that way.
Behind the BookBehind the Book: The Blonde With a Violin Tattoo
September 2, 2026
A friend has a violin tattooed across her back. That is the entire origin, and the story has nothing to do with her. I wanted to know who would choose that image.
Behind the BookBehind the Book: The Day Your Website Died
September 2, 2026
A client told me he had asked Perplexity for a ghostwriter and my name came back. Then it happened again with a different engine. That is why this book exists.
Behind the BookBehind the Book: The Death of Thinking
September 2, 2026
A specific kind of softness had developed in my own work and in the work of writers and programmers I know. Not laziness. Not incompetence. A softness in the instrument itself.
Behind the BookBehind the Book: The Emasculation of America
September 2, 2026
I did not set out to write this book. I set out to understand what I was watching on YouTube, and the view counts were too high for it to be fringe.
Behind the BookBehind the Book: The Ethical Workplace
September 2, 2026
There was a time when the hardest ethical question in an office was whether you could reheat fish in the microwave. The principles did not change. The situations got strange.
Behind the BookBehind the Book: The Ghostwriting Advantage
September 2, 2026
There are five ways to get a book written and I sell four of them. This book walks all five, including the one that does not involve me at all.
Behind the BookBehind the Book: The Gig Economy
September 2, 2026
This started as a money problem. The turning point was treating income generation as a science experiment instead of following it like a religion.
Behind the BookBehind the Book: The Ultimate Bug Out Bag Guide
September 2, 2026
The Northridge earthquake threw me out of bed at 4:31 in the morning. Then the shaking stopped, we realised our son was missing, and every piece of theoretical knowledge I had was worth nothing.
Behind the BookBehind the Book: The Villainization of America
September 2, 2026
My grandfather would talk about what happened to him. The problem was that nobody wanted to listen, because the story made people uncomfortable, and people get tired of being uncomfortable.
Behind the BookBehind the Book: The Wild Tiger and the Answer Bot
September 2, 2026
Blaze says slow down contains no useful information. She is not wrong. It describes a direction without providing a mechanism, and a child who blurts before deciding to blurt cannot simply decide to stop.