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The MCU Phase 2 – Finding the Formula

Phase 2 – Finding the Formula

Series Navigation

Phase 1: Proving It Could Work |
Phase 2: Finding the Formula |
Phase 3: The Payoff |
Phase 4: The MCU Becomes the MSHEU |
Phase 5: The MCU Pushes the Message |
Phase 6: The Reset

Phase 1 proved the idea worked. Phase 2 had to prove it could be repeated. That’s a different and harder problem, and the six films that answer it are the most uneven set in the franchise until the volume years.

The studio builds the machinery in these films. Sequels arrive on a schedule, the studio establishes a shared threat across films and works out which parts of the process are transferable and which depended on individual filmmakers. Two of these are among the best things the franchise has produced, and one of them is the first entry that feels manufactured.

The average across the five I’ve seen is 6.80, down more than a point from Phase 1, with a range from 5 to 8.5. Phase 2 is where both the ceiling and the floor of the whole enterprise were established, and the gap between them opens here for the first time. Scores in gold are mine. Scores marked IMDb are the public figure, used where I haven’t watched something yet. Anything showing Score to come is on the list and gets a number once I get to it.

↑ All Films

1. Iron Man 3 (2013)

► Read the full review of Iron Man 3 (2013)

2013 · Shane Black
⭐ 5/10
Robert Downey Jr.

“I’m Tony Stark. I build neat stuff, got a great girl, occasionally save the world.”

Shane Black wrote and directed a Christmas thriller about a man having panic attacks, which is an interesting film to find inside a Marvel sequel, and then attached it to a plot that undoes itself.

The Stark material works. He can’t sleep, he builds compulsively, and the film is honest that the events of The Avengers would break a person. Removing the suit for most of the running time and making him solve problems in a small town with hardware from a shop is the right instinct and produces the best hour in the film.

Then the Mandarin turns out to be an actor and the film swaps a villain for a joke. The reversal is well executed and defensible on its own terms, and it also converts a threat the audience had been taking seriously into a punchline. That leaves the last act with nothing to be about except an army of empty suits.

Ben Kingsley is superb in both halves. That’s the frustrating part. The Mandarin broadcasts are menacing, he plays the pivot to Trevor Slattery with total commitment, and the idea underneath, that a frightening figurehead can be manufactured and rented, is sharper than anything else in the film.

What replaces him is Aldrich Killian, a man with a grudge about a rooftop meeting in 1999 and a plan involving explosive people. Guy Pearce is doing what he can and the character has no presence, so the film’s climax is a fight against a man the audience has no reason to fear on a set of shipping containers.

The Tennessee stretch is where the 5 is earned back. Stark with no suit, a broken watch and a kid with a garage, solving problems out of a hardware store, is the version of this character that works. Every minute he spends in armor in this film is less interesting than the minutes he spends without it, and the picture knows that and can’t act on it.

For WritersA twist that removes the antagonist removes the story’s opposition. Consider what your reveal leaves behind. If the surprise means the thing your protagonist has been fighting was never real, you have to supply a replacement immediately, and a substitute villain introduced in the third act has no relationship with anybody. The general principle is that a reveal should reorganize the reader’s understanding of what they’ve already seen, not delete it. A good twist makes you want to reread the first half. This one makes the first half retroactively pointless, because the menace you were responding to was a performance by somebody with no stake in the plot. Test yours by asking what the reader still cares about five minutes after the surprise lands. If the answer is nothing, the reveal has cost more than it bought. My article on why villain motivations fall apart goes further.

↑ All Films

2. Thor: The Dark World (2013)

► Read the full review of Thor: The Dark World (2013)

2013 · Alan Taylor
⭐ 6/10
Chris Hemsworth

“You must be truly desperate to come to me for help.”

The one people write off, and the reason to keep it’s that it’s the last Thor film to treat Asgard as a real place with a family living in it. The Thor and Loki material is the best two-hander in the franchise to that point. They can’t trust each other, they need each other, and Hiddleston and Hemsworth play a relationship with real history and not banter. The prison sequence, and what happens to Frigga, give both of them something to carry.

The Dark Elves are a weakness and the film knows what it has. Malekith is a plot requirement with no interiority, and the picture routes around him by keeping its attention on the family. What follows in Ragnarok is more entertaining and it discards all of this, and something real was lost in the trade.

Frigga’s funeral is the best sequence in the film and one of the few beautiful things in the franchise. A boat, a burning arrow, and a silent procession of lights going out over water, with no dialogue and no explanation of the ritual. The film trusts the image, which it does almost nowhere else.

Alan Taylor came from television and shot Asgard as a place with weather and mud in it. That’s a real departure from the gleaming version in the first film. The nine realms feel inhabited and not designed, and the ships and armor look like objects somebody built and not rendered.

The 6 is right for a film with a superb middle and nothing at either end. It opens on exposition about a substance and ends with a portal fight in Greenwich, and between those two obligations there’s an hour about a family that’s lost somebody and can’t agree on what to do next. That hour is worth the price.

For WritersWhen your antagonist is thin, build the film on a relationship instead of on the conflict. This one survives a functional villain because the two brothers at its center want incompatible things and can’t separate. Readers forgive a weak opposition, and they don’t forgive a weak center. The practical move is to identify which pairing in your cast generates scenes without effort, and then route the plot through it. If two characters can carry a conversation that’s interesting regardless of what the story needs from them, that’s your spine, and the external threat becomes a device for putting them in rooms together. Note also what this film does with a death. Frigga dies to give both brothers something they can’t argue about, and the funeral is placed where a battle would normally go. I’ve gone into this further in my piece on character deaths that matter.

↑ All Films

3. Captain America: The Winter Soldier (2014)

► Read the full review of Captain America: The Winter Soldier (2014)

2014 · The Russo Brothers
⭐ 8.5/10
Chris Evans

“The price of freedom is high. It always has been. And it’s a price I’m willing to pay.”

The best film in the franchise and the one that proved these could be something other than superhero films. The Russo brothers made a 1970s paranoid conspiracy thriller, cast Robert Redford in it deliberately, and built the plot on an institution that’s been compromised from inside for decades.

Everything is legible. The fights are close, physical and short, the film stages the lift sequence with real geography, and Rogers spends the film unable to work out who he can tell. The reveal isn’t that a villain has infiltrated an agency, it’s that the agency was built to be infiltrated and the distinction is the point.

It also does the hardest thing the franchise has attempted. That’s to permanently change the world of the other films. S.H.I.E.L.D. is dismantled, and the consequence propagates outward into everything that follows. Almost nothing after Phase 2 was willing to break its own furniture like this.

The politics are more specific than the franchise usually permits. Zola’s plan isn’t conquest, it’s an algorithm that identifies people who will become threats and removes them before they act, sold to the public as security. That’s an argument about preemption made in 2014 by a film that’s otherwise about a man with a shield, and it hasn’t dated at all.

The action design is a deliberate rejection of what came before. No portals, no armies, no third-act sky beam. The largest set piece is three flying aircraft, and the film’s most memorable fight is two men on a motorway with knives. Restraint at that scale is a choice somebody had to defend in a meeting.

This 8.5 is the highest score on this site for any Marvel film and the number is defensible on any viewing. What keeps it from being higher is the last twenty minutes, which resolve into three aircraft and a countdown, and the Bucky material. That relies on more than the film has established.

For WritersA thriller works when the protagonist’s problem is that he can’t trust the people who would normally help him. Isolation drives it. Give your character an institution, make it the wrong institution, and every scene where he considers asking for help becomes a scene with tension in it. The second thing this film does that’s worth stealing: the conspiracy isn’t a small group inside a good organization, it’s the organization. That means there’s no clean version to restore at the end. That’s why dismantling S.H.I.E.L.D. is the only available resolution and why it costs something. When you build a corrupted institution, decide early whether it can be saved, because a story that reveals rot and then repairs it in a chapter has told the reader the rot was decorative.

↑ All Films

4. Guardians of the Galaxy (2014)

► Read the full review of Guardians of the Galaxy (2014)

2014 · James Gunn
⭐ 6.5/10
Chris Pratt

“I am Groot.”

James Gunn took characters almost nobody had heard of and made the highest-risk film of the run, and the thing that makes it work is that the comedy is built on damage and not on quips.

Every one of the five is grieving something. Quill has a cassette from a dead mother he ran from, Drax has a family he couldn’t protect, Rocket was made, Gamora was taken, Groot is the only one with nothing to prove. That’s why the jokes land, because the audience is watching people deflect.

The bar scene where Rocket explains what was done to him, drunk and furious, is the moment the film shows what it is. Gunn kept finding that note for a decade, and the third film is built almost entirely on it.

The needle drops are the most copied element and the least interesting one. What makes the soundtrack work is that it’s diegetic and it belongs to one person, a cassette made by a dying woman for a child. That means every song carries the same fact whether or not the scene mentions it.

Ronan is the weakness and the film is honest about it. He’s a zealot with a hammer, established in dialogue and not in behavior, and the picture defeats him with a dance-off because it’s correctly worked out that nobody in the audience is invested in him as a threat.

A 6.5 is a fair reading of a film that’s enormously likeable and structurally ordinary. It’s a heist, a prison break, a chase and a sky battle over an orb, arranged competently, carried entirely by five people whose damage is more interesting than the plot moving them around.

For WritersComedy and grief run on the same fuel. A character who deflects with jokes tells the reader exactly what they’re avoiding, and the pattern becomes characterization without a word of explanation. The rule is that the joke has to cost something to make. Watch which of these five is funny and when. Quill is funniest when he’s most frightened, Rocket is funniest when he’s closest to saying something true, and Drax is funny because he can’t deflect at all. That makes him the one who says the unbearable thing out loud. That’s four distinct comic registers derived from four distinct wounds, and none of them required a joke writer. Build the damage first and the humor allocates itself. There’s more on this in my article on humor in writing.

↑ All Films

5. Avengers: Age of Ultron (2015)

► Read the full review of Avengers: Age of Ultron (2015)

2015 · Joss Whedon
⭐ 8/10
Robert Downey Jr.

“Everyone creates the thing they dread.”

The most argued-about film in the franchise and the one that’s aged best, because its subject turned out to be the correct one. Stark builds an intelligence to protect the world, it examines the world, and it concludes that the problem is the people in it.

Ultron is working correctly, he’s read everything, and he’s drawn a conclusion the film can’t refute on the evidence. James Spader plays him as somebody delighted by his own reasoning. That’s far more disturbing than a machine that hates.

The evacuation is the answer the film gives, and it’s the best thing in it. The Avengers spend the entire third act moving civilians instead of winning, and Rogers states the position plainly: they don’t trade lives. A blockbuster whose climax is an evacuation is making an argument, and the argument holds up considerably better than the ones that followed it.

For WritersGive your antagonist a conclusion the story can’t easily refute and you have a real opposition instead of an obstacle. Ultron is correct about the diagnosis and wrong about the treatment. That forces the protagonists to argue and not simply to fight.

↑ All Films

6. Ant-Man (2015)

► Read the full review of Ant-Man (2015)

2015 · Peyton Reed
Score to come
Paul Rudd

“Pick on somebody your own size.”

Unscored for now, because I haven’t seen it. The score will be added here once I have, and the entry is the sixth film of the phase in the meantime.

What’s on the record is a troubled development. Edgar Wright had been attached for close to a decade, wrote it with Joe Cornish, and left over creative differences shortly before production, with Peyton Reed taking over an existing schedule. It’s also the phase’s deliberate scale correction, arriving directly after a film about an artificial intelligence dropping a city, and choosing instead a heist in a house. Whether that works is somebody else’s judgment. From outside, the shape of the compromise stands out. Wright and Cornish retain a story credit, so the bones are theirs, and the film that reached cinemas is a different director executing an existing plan. The franchise repeated that arrangement several times and the results are consistently competent and rarely distinctive.

It also completes the phase’s pattern. Every Phase 2 film has a filmmaker with a recognizable sensibility attached to it, and this is the one where the studio removed the sensibility late and kept the schedule. That’s the version of the process that Phase 4 industrialized.

The heist structure is also the smallest thing the franchise had attempted since the first Iron Man, arriving directly after a film in which a city is lifted into the sky, and the deliberate contraction is a decision worth respecting whatever the execution.

For WritersA departing director this late is one of the clearest signals in production. The schedule, sets and cast are fixed. That means the replacement is executing somebody else’s preparation. When you inherit a project, the honest question is which decisions are already locked in and which you’re still permitted to make. The writing equivalent is taking over a manuscript, or returning to your own abandoned draft after years. The temptation is to rewrite the voice and keep the structure, and it’s almost always the wrong way round. Structure is where a previous version’s assumptions are buried, and a story built to arrive at a conclusion you no longer believe in will fight you on every page while the sentences read perfectly well.

↑ Back to Film Navigation

Phase 2 averages 6.80 across the five films scored, with a range from 5 to 8.5. Two entries, The Winter Soldier at 8.5 and Age of Ultron at 8, are as good as anything the franchise has produced. One, Iron Man 3 at 5, is the first film in the run that trades a working antagonist for a joke.

The formula the phase found is the one everything afterward used: a distinctive filmmaker, a genre other than superhero, and a shared threat established at the edges. It worked twice here at the highest level. Phase 3 is where the shared threat stops being at the edges and starts driving, and the average falls again to 5.40.

The Essays Behind These Ratings

The ratings on this page come out of a longer argument about what the franchise did to itself. These essays set it out.

Frequently Asked Questions

What is MCU Phase 2?
The six films from 2013 to 2015: Iron Man 3, Thor: The Dark World, Captain America: The Winter Soldier, Guardians of the Galaxy, Avengers: Age of Ultron and Ant-Man.
Which is the best Phase 2 film?
Captain America: The Winter Soldier at 8.5. That’s the highest score any Marvel film carries on this site. The Russo brothers made a 1970s paranoid conspiracy thriller and cast Robert Redford in it deliberately.
Why is Age of Ultron underrated?
Because its climax is an evacuation. The Avengers spend the third act moving civilians instead of winning, and Ultron’s diagnosis of humanity is one the film can’t easily refute. That makes him an argument instead of an obstacle.
What went wrong with Iron Man 3?
The Mandarin reversal removes the antagonist the audience had been taking seriously and replaces him with a joke. That leaves the last act with nothing to be about except an army of empty suits.
What did Phase 2 establish?
The formula everything afterward used: a distinctive filmmaker, a genre other than superhero, and a shared threat kept at the edges. It worked twice here at the highest level.
What can writers learn from Phase 2?
Build on the relationship that generates scenes without effort, give your antagonist a conclusion the story can’t easily refute, and remember that a twist removing your villain also removes your opposition.

About the Author
Richard Lowe, professional ghostwriter

Richard Lowe is a professional ghostwriter and author with 113+ books authored and 54+ ghostwritten. Before writing full time he spent 33 years in enterprise technology, including 20 years as Director of Computer Operations and Technical Services at Trader Joe's. He writes nonfiction, fiction and memoir, and works with executives and experts on books that build authority.

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Disclaimer

The views and opinions expressed in this blog post are solely those of Richard Lowe and are based on personal experience and research. This content is for informational purposes only and should not be construed as professional legal, financial, accounting, or business advice. Always consult with qualified professionals before making important business or legal decisions. Richard Lowe is not a lawyer, accountant, or licensed professional advisor, and this content does not establish any professional relationship.