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The MCU Phase 4 – The MCU Becomes the MSHEU

Phase 4 – The MCU Becomes the MSHEU

Series Navigation

Phase 1: Proving It Could Work |
Phase 2: Finding the Formula |
Phase 3: The Payoff |
Phase 4: The MCU Becomes the MSHEU |
Phase 5: The MCU Pushes the Message |
Phase 6: The Reset

Somewhere in here it stopped being a cinematic universe and became a superhero entertainment universe. Seventeen projects in two years, seven films and ten pieces of television, arriving at a rate no curatorial process survives.

The cause isn’t mysterious and it wasn’t creative. Disney+ launched in November 2019 and needed content at a volume the film business doesn’t operate at, and Disney converted a franchise it had managed as a sequence of films into a supply line for a subscription product. The letters changed because the C stopped being the operative one.

This phase is where my disappointment in Marvel turned into anger. I don’t blame anybody for wanting a streaming service full of shows. I blame the people who decided a franchise built on care could be run like a factory, and then acted surprised when the product came out tasting like one.

The six films with conventional ratings average 3.25, down from 5.40 in Phase 3 and 8.00 in Phase 1. Add the eight series and the figure is 3.96. One entry, Love and Thunder, is rated on this site at minus one hundred out of ten. That isn’t a scale position so much as a refusal to grade it.

Scores in gold are mine. Scores marked IMDb are the public figure, used where I haven’t watched something yet. Anything showing Score to come is on the list and gets a number once I get to it.

↑ All Films

1. WandaVision (2021)

► Read the full review of WandaVision (2021) Review

2021 · Matt Shakman
⭐ 6/10
Elizabeth Olsen

“What is grief, if not love persevering?”

The strongest opening the streaming era gave the franchise, and it works because it commits to a formal idea for long enough to become disorienting. The sitcom pastiche is executed with real care across decades of house style, and the audience spends three episodes not knowing what they’re watching. That’s the most interesting position this franchise has ever put a viewer in.

It resolves into a conventional fight between two women in the air. That’s the seam where the format reasserts itself. What survives is the idea underneath: a person has built a place where the loss didn’t happen, and the show is honest that her comfort is harming the people inside it.

Kathryn Hahn is doing two performances at once and the second one only becomes visible on rewatch. Agnes as a nosy neighbor is played entirely straight, with sitcom timing that’s accurate to each decade, and none of it is a wink at the audience.

The commercials are the most inventive thing in the streaming era. Thirty-second breaks selling a toaster, a watch, a bath soak, each one encoding something Wanda can’t look at directly, delivered with no explanation and no character reaction. The first three episodes are the Marvel I’d been missing, strange and willing to confuse me for a while. The commercials alone show what a brave team can do with this material. Then the finale turns into two women throwing light at each other in the sky, and I felt the air go out of it.

The 6 accounts for both halves. Three episodes of real formal invention, three of increasingly conventional plot mechanics, and a finale that answers a question the audience had stopped wanting answered.

For WritersA formal conceit buys attention that plot cannot. The audience will follow a strange structure for a long time if you make the strangeness itself the question. What you owe them is that the answer be about a character instead of about the mechanism. The failure mode is a puzzle box whose solution is a rule instead of a person. If your reader spends three hundred pages asking what’s going on and the answer is that a device was malfunctioning, you’ve written a mystery about furniture. Here the answer is that a woman couldn’t accept a death. That’s why the reveal deepens the earlier episodes instead of explaining them away. Build your conceit so that solving it tells the reader something they didn’t know about somebody they care about.

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2. The Falcon and the Winter Soldier (2021)

► Read the full review of The Falcon and the Winter Soldier (2021) Review

2021 · Kari Skogland
⭐ 5/10
Anthony Mackie

“The legacy of that shield is complicated, to say the least.”

An argument about who gets to carry a symbol, wrapped in a plot about a stateless resistance movement that the show never works out how to feel about.

The Wilson and Barnes material is good. Two men who didn’t choose each other, sharing a loss, doing therapy in a scene that’s funny. Wyatt Russell’s John Walker is the show’s best idea, a decorated soldier who’s simply not the right man and knows it. The Flag Smashers are the failure. Their grievance is real and the show keeps flinching from it, so they end up as terrorists with a point nobody is allowed to concede, and the finale resolves a political argument with a speech.

Carl Lumbly’s Isaiah Bradley is the best thing in the series and appears in two scenes. A man who was given the serum, imprisoned for thirty years and experimented on, telling Wilson that no self-respecting Black man would ever put on that flag, is the argument the show was built to have.

The show never quite decides whether it’s about that or about a chase for super soldier serum, and the two plots run in parallel without informing each other. Zemo returns and is enormously entertaining. That’s its own admission that the material around him was thin.

The 5 is for a series with two superb scenes and four episodes of pursuit connecting them. The subject was available and the format required an action plot, and the action plot won.

For WritersIf your antagonists have a legitimate case, decide in advance how far you’re willing to go with it. A story that raises a real grievance and then declines to engage produces characters who behave inconsistently to keep the resolution available. The sign is escalation without argument. When a writer needs a sympathetic faction to become defeatable, the usual move is to have them kill somebody innocent offscreen. That converts a political disagreement into a moral one and lets the protagonist stop debating. Readers register that as a cheat even when they can’t articulate it. If you aren’t prepared to let your antagonist be right at the end, don’t give them a case you can’t answer. I’ve gone into this further in my piece on why villain motivations fall apart.

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3. Loki (2021)

2021 · Kate Herron
⭐ 7/10
Tom Hiddleston

“For all time. Always.”

The best thing in Phase 4 and one of the two best in the streaming era, because it’s a governing idea and obeys its own rules.

The Time Variance Authority is a bureaucracy, filmed like one, with forms, waiting rooms and institutional signage, and the show is about determinism instead of using it as a backdrop. Owen Wilson’s Mobius is the rarest thing here, a functionary who’s good at his job and decent about it.

Hiddleston gets the version of the character that works: a Loki confronted with evidence of every future he was going to have, forced to be a person instead of a plan. The show is also almost entirely self-contained. That’s why it holds up when so much of the phase doesn’t.

The production design is doing an enormous amount. Brutalist concrete, mid-century office furniture, analogue tape and a mascot cartoon explaining the end of free will, all of it filmed in the flat warm light of an institution that’s existed for a very long time and stopped noticing itself. Sophia Di Martino’s Sylvie is the show’s argument made flesh. Another version of the same person, raised entirely differently, who wants the opposite thing. That turns every scene between them into a debate about how much of a life is chosen. Loki is the one I’d recommend to anybody who gave up on Marvel, and Owen Wilson’s decent bureaucrat is a pleasure every time he walks into a room. My reservation is that the Sylvie scenes sometimes play as an argument I admire more than I feel.

A 7 is the highest score in Phase 4 and it earns it by being about something and finishing what it starts. It also has the phase’s only surprising ending. That arrives as a door opening onto a statue.

For WritersEstablish rules and then obey them, especially in a story about time. The audience will accept any system you propose. What they won’t forgive is a system that bends when the plot needs it to, and every bend is a withdrawal from the same account. The way to keep yourself honest is to write the rules down before you write the story and treat them as a contract and not as a resource. Every time you find yourself needing an exception, that’s information about a structural problem elsewhere. Note also how much this show gets from bureaucracy: rules become interesting when there’s an institution enforcing them badly, because then the reader can watch the system fail on its own terms instead of being told it’s powerful.

↑ All Films

4. Black Widow (2021)

► Read the full review of Black Widow (2021)

2021 · Cate Shortland
⭐ 0/10
Scarlett Johansson

“I’m not a little girl anymore.”

A film arriving several years after the character’s death. That’s a structural problem no execution solves.

Florence Pugh is the only thing in it that works, and the dinner scene is the only sequence with any life. Everything around her is a competent action film with no reason to exist, arriving two years after the character it’s about was killed off. What it can’t do is matter, and the 0 reflects that completely. A prequel about somebody the audience knows is already dead can’t generate stakes, the antagonist is a faceless assassin with a gimmick, and the whole picture reads as a contractual obligation being discharged. Taskmaster is the clearest symptom. A character defined in the source by an ability to copy any fighting style, which is a cinematic idea, is here a masked figure with no dialogue whose identity is a reveal nobody had reason to care about.

The film also arrives after the franchise underused the character for a decade, and it answers the wrong question. What was interesting about Natasha was the present-tense one, what a person does after being made into an instrument, and the film chooses to dramatize the instrument being made.

This one is a raw deal for Florence Pugh. She walks in with more life than the whole script around her, and the studio gave her a eulogy for a character we’d already buried. A decade of waiting for a real Natasha story, and the answer was a prequel with nothing at stake.

Cate Shortland shot it competently and the Budapest sequences have some atmosphere. Nothing here’s incompetent. That’s why the 0 is a comment on necessity and not on craft.

For WritersA prequel removes uncertainty about survival, so it has to find a different question. This one finds it late, and the useful version of this story would have been about Yelena from the start with Natasha as a supporting figure. The available questions for a prequel are what it cost, who else was there, and what the protagonist did that the later work never mentions. All three require the story to reveal something the audience will carry back into work they already know. If your prequel ends with the reader knowing nothing new about the character they came for, the form hasn’t been used, and the most reliable fix is to make somebody else the protagonist and let the familiar figure be seen from outside.

↑ All Films

5. What If…? (2021)

2021 · Bryan Andrews
⭐ 7/10
Jeffrey Wright

“Time. Space. Reality. It’s more than a linear path.”

An anthology, which is the correct form for a franchise this size, and the only project in the phase whose structure benefits from the shared universe.

Because each episode is self-contained and consequence-free, the show can do things the films cannot. Killmonger as a manipulator, a zombie outbreak, Peggy Carter taking the serum, and a Doctor Strange episode that’s the darkest thing the franchise has produced.

The season-long thread that ties them together is the weakest element and the least necessary. The anthology didn’t need a plot, and attaching one is the volume era’s instinct applied to a format that was already working. The Doctor Strange episode is the best thing the franchise produced on streaming. A man loses somebody, refuses the loss, and consumes enough power over centuries to unmake his own universe, and the episode ends with him alone in a void holding what he saved. Nothing in a film has been permitted to end that way.

Jeffrey Wright’s Watcher is the format’s license. A narrator who has sworn not to intervene lets each episode arrive at a terrible outcome and stop there. That’s the freedom a serial can never have.

The Strange episode is the reason I’d defend this show to anybody. It goes somewhere dark and stays there, and I didn’t expect a cartoon to be the bravest thing Marvel made on streaming. My reservation is the thread tying the season together, which drags a free-form show back toward the franchise it was escaping.

The season’s top half gets the 7. The animation style divides people and the weaker episodes are premise-only, but four or five of these are the most inventive things anybody made from this material.

For WritersAn anthology trades continuity for freedom, and the trade is worth making. Each installment can take a risk that would be unrecoverable in a serial, because nothing carries forward. The temptation to tie them together is almost always a mistake. What an anthology needs instead of continuity is a governing question. Every episode here asks what one changed decision does to everything downstream, and that question is the through line. That’s why the season works without a plot. For a story collection, the equivalent is a preoccupation instead of a frame. The reader should finish and be able to say what you keep circling, without any of the pieces sharing a character or a setting.

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6. Shang-Chi and the Legend of the Ten Rings (2021)

► Read the full review of Shang-Chi and the Legend of the Ten Rings (2021)

2021 · Destin Daniel Cretton
⭐ 6.5/10
Simu Liu

“If you aim at nothing, you hit nothing.”

The best film of the phase at 6.5, and the best fight choreography in the franchise, attached to a third act that abandons it for creatures.

The film stages the bus sequence and the scaffolding fight with clear geography and real physical performance, and Tony Leung gives the phase its most credible antagonist, a man who has lived a thousand years and is being manipulated by grief.

Then the film relocates to a hidden village and finishes with two enormous digital creatures fighting over a lake, and everything specific about it evaporates. The gap between the first hour and the last thirty minutes is the widest in the phase.

Tony Leung is the reason the film scores as high as it does. Wenwu isn’t a man who wants power, he’s a man who stopped for a woman, lost her, and has been listening to something that sounds like her voice ever since. That’s a real character and the best antagonist the phase produced. A team that included veterans of Hong Kong action cinema staged the bus fight, and it shows in the geography. A moving vehicle, a finite space, a specific goal and a clear escalation, all legible throughout.

This 6.5 is the highest of any Phase 4 film on this site. What holds it back is the last act, where a well-shot martial arts picture becomes a creature battle, and the studio template asserts itself over the thing that was working.

For WritersIf your work has a distinctive strength, the ending is the worst place to abandon it. A film built on physical combat that resolves in creature spectacle has told the audience that the thing they came for was a phase. This happens in fiction as a genre swerve in the last act, usually because the writer has confused escalation with resolution. A quiet novel about a family that resolves in a courtroom, a mystery that resolves in a chase, a character study that resolves in a revelation about a conspiracy. In each case the ending is bigger and the book is smaller, because the resolution no longer tests the thing the story was about. The ending should be the hardest version of your existing subject, not a different subject at higher volume.

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7. Eternals (2021)

► Read the full review of Eternals (2021)

2021 · Chloe Zhao
⭐ 1/10
Gemma Chan

“When you love something, you protect it.”

An ambitious film that doesn’t work at any level, and the ambition is worth acknowledging before the failure is.

Chloe Zhao shot on location in natural light with a strong visual sensibility, and the central idea, that beings who have watched humanity for seven thousand years were forbidden to intervene, is a real premise. It fails on population. Ten protagonists introduced across two time periods means nobody accumulates enough screen time to become a person, and the film keeps stopping to explain relationships it hasn’t had room to dramatize. The result is a long picture in which almost nothing lands.

The premise deserved better. Beings who have watched humanity for seven thousand years, forbidden to intervene in anything except one threat, is a good idea, and the Hiroshima scene where one of them breaks is the only moment where it becomes a story.

Zhao shot on location in natural light and the film looks unlike anything else in the franchise. That makes the digital third act more jarring instead of less. A picture built on real landscapes ends with two rendered figures fighting on a beach.

It’s a severe 1, and the film supports it. Two and a half hours, ten characters, a romance the audience has no reason to invest in, and a twist about the purpose of the Earth delivered as exposition by somebody nobody has met.

I’ve rarely been this bored by a film with this much talent in it. Every time a character starts to matter, the script cuts to somebody I’d barely met. Zhao’s eye deserved a story with four people in it, and what she got was a committee meeting that runs two and a half hours.

For WritersCount your protagonists. Every additional one divides the available attention, and the arithmetic is unforgiving. Ten characters in a hundred and fifty minutes is fifteen minutes each. That’s not enough for anybody to justify a decision. The workable structures for large casts are hierarchy and rotation. Hierarchy means one protagonist and nine people defined by their relationship to them. Rotation means each section belongs entirely to one person, so attention is concentrated and not distributed. What doesn’t work is democracy, where everybody gets a scene and nobody gets a sequence. Before you add a character, name what the story loses if you cut them, and if the answer is a piece of information, somebody already present can deliver that information.

↑ All Films

8. Hawkeye (2021)

► Read the full review of Hawkeye (2021) Review

2021 · Rhys Thomas
⭐ 6/10
Jeremy Renner

“I’m not a role model.”

A small, warm, Christmas-set crime story about a middle-aged man who wants to go home, and the modesty is the point. Hailee Steinfeld’s Kate Bishop is the best new character the phase introduced, and the show understands why: she’s a fan of the person she’s annoying, and the dynamic writes itself.

The Kingpin arrival in the final episode is the phase’s habit intruding on a show that didn’t need it. Everything before that’s a competent, likeable street-level story with a track suit mafia and a deaf antagonist who’s more interesting than the plot requires.

Alaqua Cox’s Maya Lopez is the best new element in it. A deaf, amputee antagonist whose fighting style accounts for both facts, played by a performer with the same experience, and the show is unfussy about all of it.

The LARP episode is the most likeable thing the franchise made on streaming. Barton fighting people in foam armour, then reluctantly participating in their rules, and the show finding actual warmth in a joke that could have been contempt. I’m fond of this show, and it’s the only thing in the phase I’d call cozy. Steinfeld and Renner bicker like people who’ll end up liking each other, and the LARP episode made me smile. Kingpin barging in at the end like an executive checking on his investment spoils it for me.

A modest show that knows its size gets the 6. It’s a Christmas story about a man who wants to get home, and the only time it stops working is when the wider franchise arrives to make it important.

For WritersA mentor story works when the mentor doesn’t want the job. Barton is trying to leave, Bishop won’t go away, and the resistance generates every scene. Enthusiasm on one side and reluctance on the other is a reliable engine. The engine runs out when the mentor accepts the role. That’s why the acceptance belongs at the very end. As long as he’s trying to get rid of her, every scene has a question in it, and the moment he decides to teach her the story has to find something else. Watch for the same problem in romance and in partnership plots. Resistance is the resource, and writers routinely spend it in the middle because the resolution is more pleasant to write than the friction.

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9. Spider-Man: No Way Home (2021)

► Read the full review of Spider-Man: No Way Home (2021)

2021 · Jon Watts
⭐ 6/10
Tom Holland

“With great power there must also come great responsibility.”

The highest scoring film of the phase at 6. That says as much about the phase as about the picture.

It depends on twenty years of films the audience has already seen. That’s a completely different proposition from requiring a series that aired last month. The prerequisite is cultural and not administrative.

It also justifies the returns by using them. The villains are given a reason to be there beyond recognition, Peter’s decision to cure them is a real choice with a real cost, and the film takes everything from him at the end. What holds it to a 6 is that the middle hour is a queue of arrivals, and the pleasure on offer is largely recognition.

Alfred Molina is the reason the curing plot works. Doc Ock restored to himself, appalled at what he became, is a moving twenty seconds and it retroactively improves a film from 2004.

Aunt May’s death is the one thing the picture does that costs it something, and it drives the ending. Peter is left with no money, no relationships and nobody who knows him. That’s the first time the character has been placed where the comics have always had him.

My 6 is a fair reading of a film that’s a superb final twenty minutes attached to ninety minutes of managed nostalgia. The arrivals are handled with skill and they’re still arrivals.

For WritersNostalgia is a delivery mechanism and can’t be the story itself. This works because the returning elements are given something to do that changes the protagonist. The test is whether removing the recognition leaves a scene behind, and here it does. Apply that test literally. Take the scene, replace the returning character with somebody the reader has never met, and see whether anything still happens. If the answer is that two people have a conversation which alters a decision, you have a scene. If the answer is that the reader was pleased to see somebody, you have a cameo with dialogue. The distinction matters more in series fiction than anywhere else, because the audience most inclined to forgive you is also the audience you’re training to accept less.

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10. Moon Knight (2022)

► Read the full review of Moon Knight (2022) Review

2022 · Mohamed Diab
⭐ 5/10
Oscar Isaac

“You’re going to want to see this.”

The most distinctive-looking project of the phase for four episodes and a conventional one for the last two. Oscar Isaac is doing difficult work, playing two people who share a body and are frightened of each other, and the early London material is unlike anything else in the franchise.

The asylum episode is the high point and the show never recovers from resolving it. What follows is a chase across Egypt and two enormous figures fighting in a city. That’s where a great many of these projects go when the running time runs out of ideas. The Marc and Steven material works because Isaac plays them as two people with different competencies instead of two moods. Steven knows Egyptology and can’t fight, Marc can fight and has no interest in anything, and the show gets real comedy and real dread from the handovers.

May Calamawy’s Layla is given the strongest thread nobody finishes, a wife who has been married to somebody who was never entirely present, and the show swaps that for a superhero identity in the last episode.

Four excellent episodes and two conventional ones earn the 5, and the drop-off is exactly where the show explains itself.

For WritersA story about an unreliable interior needs to stay unreliable. The moment the show confirms which reality is true, the tension it was running on disappears and it has to find a replacement. That’s usually a plot. There’s a version where confirmation works, and it requires the answer to create a new problem and not close the old one. If the reader learns which reality is real and the immediate consequence is that the protagonist must now do something impossible, the tension transfers. If the consequence is that everybody agrees on the facts and proceeds, you’ve converted a psychological story into a procedural one, and readers who came for the first will feel the substitution.

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11. Doctor Strange in the Multiverse of Madness (2022)

► Read the full review of Doctor Strange in the Multiverse of Madness (2022)

2022 · Sam Raimi
⭐ 3/10
Benedict Cumberbatch

“I’m not a monster. I’m a mother.”

Sam Raimi making a horror film inside a Marvel picture, and the seams between those two projects are visible in every reel. That’s why it gets a 3 despite containing the most inventive imagery of the phase.

The Raimi material is excellent. The Illuminati sequence is real body horror, the possessed Wanda is shot like a slasher villain, and the dead Strange sequence is the most inventive thing in the phase. What defeats it’s that Wanda’s turn requires WandaVision, and the film can’t stop to explain it. A viewer who watched only the films meets a hero who’s now murdering people for reasons established elsewhere. That’s the phase’s central structural failure in its clearest form.

Raimi’s fingerprints are everywhere and they’re the reason to watch. Dutch angles, a possessed figure crawling through a mirror, an eye being pushed into a socket, and a corpse animated by the spirits of the damned. It’s a strange thing to find in a studio tentpole.

Elizabeth Olsen is committed and the material isn’t fair to her. A character who spent nine episodes learning that her grief was harming people begins this film murdering a room of them, and no scene bridges those two positions. The Raimi sequences are the only part of this I’d defend. What they did to Wanda is unforgivable. The studio took the most careful character work it had done on streaming and threw it out to hand a movie a villain, and Olsen was left to play the damage.

The 3 reflects the collision. The horror sequences are the most inventive images in the phase and they’re stitched to a plot that requires homework and a protagonist whose arc is delivered in dialogue.

For WritersNever make your antagonist’s motivation a prerequisite. Whatever established it elsewhere, this work has to establish it again, because a reader who doesn’t have the context is watching somebody behave inexplicably. The cost isn’t only to newcomers. Readers who did the prior reading also need the motivation restated in the present work, because a position established a year ago in another format has faded, and because characters are supposed to arrive at their choices on the page and not have arrived at them offstage. The rule of thumb is that every book must contain the reasons for everything that happens in it, and continuity should be a bonus layer instead of an essential one.

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12. Ms. Marvel (2022)

► Read the full review of Ms. Marvel (2022) Review

2022 · Adil and Bilall
⭐ 1/10
Iman Vellani

“It’s not really the brown girls from Jersey City who save the world.”

The family material is the only part that works, and the show around it’s an introduction with a plot attached. Iman Vellani is likeable and the Jersey City setting is specific, and there’s a good idea buried in the Partition sequence about inherited history. The rest is a superhero origin at half speed with a villain faction whose motivation changes twice, powers that are altered from the source with no dramatic gain, and an ending that exists to place a character in a film that had already been scheduled. The purpose is the introduction, and everything else is arrangement around it.

The Partition episode is good television and belongs to a different show. A family separated at a railway station in 1947, filmed with weight and specificity, and it’s almost nothing to do with the bangle plot surrounding it.

The visual grammar is the most distinctive of any Phase 4 series, with animation and text spilling across buildings, and it works. The making is fine. The show wasted a lot of good material. Vellani is a delight and the Partition episode has real weight. Then the studio bends the show around a movie that needed somebody to show up in it, and I can’t forgive a show for treating its own lead as a delivery.

Function explains the 1. Strip the introduction obligation away and ask what this story is about, and the answer is a young woman getting powers so that a film released fifteen months later has somebody to put in it.

For WritersA character who exists to be available later has no reason to be interesting now, and audiences detect the difference between a person and a placement almost immediately. The test is whether the story would still need to be told if nothing followed it. If the answer is no, you’re writing an advertisement with a plot attached. The fix isn’t to remove the connection but to give the character a want that would exist even if the wider project were canceled, so that the introduction becomes a side effect of a story instead of its purpose.

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13. Thor: Love and Thunder (2022)

► Read the full review of Thor: Love and Thunder (2022)

2022 · Taika Waititi
⭐ -100/10
Chris Hemsworth

“Look at this. This is a classic Thor adventure.”

Rated on this site at minus one hundred out of ten. That’s a way of declining to place it on the scale at all. Christian Bale is playing a man whose child died and who has concluded that the gods deserve nothing, which is the best villain premise in the phase, and the film keeps cutting away from him for jokes.

Gorr’s opening scene is powerful and the picture never returns to that tone. Every scene that follows is undercut within a minute, including a cancer diagnosis, a death, and a child army. Ragnarok worked because the comedy was in tension with real weight. This has removed the weight and kept the comedy. That leaves nothing for the jokes to play against and produces two hours that can’t make anything matter.

The Shadow Realm sequence is the one place the film stops. Black and white, silhouettes, Gorr moving through a monochrome world, and for about four minutes the picture is the horror film Bale is acting in.

Jane’s illness is the other casualty. A character returns after nine years with a terminal diagnosis, becomes a hero, and dies, and every stage of that is undercut within thirty seconds by a joke about a hammer or a pair of goats.

This film wastes Bale. He’s playing a grieving father in dead earnest while the movie keeps cutting to the damn goats. I don’t mind jokes, but a picture that had a real villain and a real death in its hands and treated both as setups for gags is a waste I take personally.

Rated here at minus one hundred out of ten. What the number registers isn’t incompetence but waste, since the best villain premise and the strongest emotional material in the phase are both inside this film and neither is permitted to land.

For WritersTonal control is the ability to stop. A story that undercuts every serious moment has trained the reader to discount all of them, and by the time you need one to land you’ve spent the credibility required to make it work. The practical discipline is to identify, before drafting, the three or four moments in the book that aren’t permitted to be funny, and then to protect them ruthlessly. Everything else can deflect. What makes this film instructive is that it contains the material for an upsetting story, a bereaved father who blames the gods, and the register never once clears long enough for it to be told. Comedy isn’t the enemy of weight. Continuous comedy is.

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14. She-Hulk: Attorney at Law (2022)

► Read the full review of She-Hulk: Attorney at Law (2022) Review

2022 · Kat Coiro
⭐ -1/10
Tatiana Maslany

“This is a lighthearted legal comedy.”

The lowest score in the phase and the project that most clearly demonstrates what happens when a show is about the discourse around itself.

Its premise is sound. A legal comedy in a world with superhumans is a good idea and the courtroom material occasionally finds it.

What sinks it’s that the show keeps addressing its own reception, arguing with an imagined audience, and resolving its finale by having the protagonist complain to the studio about the ending. A work that spends its energy on the conversation surrounding it’s stopped being about anything a viewer came for.

Tatiana Maslany is good and is given a show that won’t let her be. The best episodes are the ones that behave like a legal comedy, with a client, a problem and a courtroom, and there are perhaps three of those.

That premise had somewhere to go. A lawyer representing superhumans in a world with a decade of documented property damage is a real idea, and the series treats it as a backdrop for commentary.

The minus one is the lowest score in the phase and it’s a judgment about attention. A work that’s primarily interested in the discourse about itself has chosen an audience of people already arguing, and everybody else is watching a private conversation. Nothing wears me out faster than a show that wants to argue with me when it could be entertaining me. Maslany is terrific, and I’d have watched a dozen episodes of her with a client and a problem. The finale spends its energy scolding an audience that isn’t even in the room.

For WritersNever write to your critics inside the work. It feels like confidence and it reads as grievance, and it permanently narrows the audience to people who already know the argument. The deeper problem is that it changes what the story is about. A book that answers its reviewers is a book about its own reception. That’s a subject with an extremely small readership and a short shelf life. Whatever you’ve been accused of, the reply is the next book being good, delivered without reference to the accusation.

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15. Werewolf by Night (2022)

2022 · Michael Giacchino
⭐ IMDb: 7.1/10
Gael Garcia Bernal

Unscored for now, because I haven’t seen it. A score goes in once I have. It belongs on the page as part of the phase.

What’s on the record is a one-hour black and white special directed by composer Michael Giacchino, shot as a 1940s Universal monster picture, and generally received as the most distinctive thing the streaming era produced. That it passed without becoming an appointment for somebody who saw every film of the first three phases in a cinema is itself a measurement of what the volume did.

On the record it sits at 7.1 on IMDb and holds the strongest audience response of any Disney+ project in the phase. That’s the figure standing in here until I watch it.

It’s also the only entry in the phase with no obligation to anything. Fifty-two minutes, no established characters, no consequences, and nothing after it depends on having seen it.

For WritersThe one-hour special is an underused shape and worth considering for your own work. It carries a single idea, requires no second act sag, and can commit entirely to a register that would exhaust a reader across a novel. If you have an idea that’s too strange to sustain three hundred pages and too good to abandon, the novella is where it belongs, and the market resistance to that length is a commercial fact instead of an artistic one.

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16. The Guardians of the Galaxy Holiday Special (2022)

2022 · James Gunn
Score to come
Dave Bautista

Unscored for now, for the same reason. A score will be added once I’ve watched it.

A forty-minute special in which Drax and Mantis travel to Earth to kidnap Kevin Bacon as a Christmas present for Quill. It’s a premise that either works entirely or not at all.

It’s also a bridge, establishing material that Guardians Vol. 3 assumes. That’s the phase’s recurring structural habit in its mildest form.

Forty-two minutes, written and directed by James Gunn between his second and third films with these characters. That makes it the rare piece of connective tissue made by the person whose story it connects.

No score here yet and no IMDb figure I could verify for it. A number goes in once I’ve watched it.

For WritersA bridging work is the most forgivable version of homework, because it’s short and optional and the main story restates what matters. That’s the standard to hold yourself to when writing supplementary material: a reader who skips it should lose detail and never information. The moment a side piece carries a fact the main work depends on, it has stopped being supplementary and become a chapter you’ve published separately.

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17. Black Panther: Wakanda Forever (2022)

► Read the full review of Black Panther: Wakanda Forever (2022)

2022 · Ryan Coogler
⭐ 3/10
Letitia Wright

“Show them who you are.”

A film made under a circumstance no production should have to manage, following the death of its lead, and the grief in it is real.

The opening twenty minutes are the best thing in it and are a funeral. Angela Bassett is superb throughout and her scene demanding accountability from a room of nations is the strongest performance in the phase.

The rest it can’t solve. Namor is a good idea underserved, the succession plot restates the first film’s structure, and the last act is another armored battle over another maguffin. A film full of real mourning is required to also deliver a franchise installment, and the two don’t fit.

Tenoch Huerta’s Namor has the best introduction in the phase, arriving out of water in a place where nobody can follow, with a grievance about colonization that’s older than the film’s other conflict. The Riri Williams material is the clearest example of the obligation. A student is introduced, given a suit and extracted, and none of it belongs to the film it’s stuck in. Bassett’s grief is real, and she makes me feel it every minute she’s on screen. Next to that, the rest is galling. A studio with any sense of occasion would have made a smaller film about mourning, and instead it handed a grieving cast an armored battle and a new product to launch.

I’ve given a 3 to a picture that’s one extraordinary twenty minutes and then has to become a sequel. Bassett’s performance is the best in the phase and the film around it’s a franchise assignment.

For WritersWhen circumstance forces a rewrite this fundamental, the honest move is usually to make the smaller film. The mourning here is real and the obligations around it are not, and every minute spent on the obligations weakens the thing that was true. This applies to any project overtaken by events, including the ones that happen to writers. A book whose subject changes underneath you, because of something in your life or in the world, will fight every attempt to keep the original plan and deliver the new material at the same time. The choice is to write the new book or to finish the old one, and the version that tries to do both usually reads as two works competing for the same pages.

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Phase 4 averages 3.25 across the six films rated conventionally and 3.96 across everything. The television is carrying the phase: Loki and What If both sit at 7 and WandaVision and Hawkeye at 6, while the films average barely above three.

That inversion is worth thinking about. The format the franchise added for commercial reasons produced its best work of the period, and the format it had spent thirteen years mastering produced its worst. A studio releasing seventeen things in two years can’t apply judgment to each, and what survived the shortage of judgment was the material somebody had a reason to make.

The good ones share a trait. Loki, What If, WandaVision and Hawkeye are self-contained and about something specific. The bad ones share the opposite: their purpose is to introduce somebody for a later project, and introduction isn’t a subject.

Seventeen releases in two years tells me Marvel was filling a service, and that depresses me more than any single bad film here. The best things on this page came from people with a story to tell, and the worst came from a calendar. Anybody watching can feel the difference inside five minutes.

The Essays Behind These Ratings

The ratings on this page come out of a longer argument about what the franchise did to itself. These essays set it out.

Frequently Asked Questions

What is MCU Phase 4?
Seventeen projects released across 2021 and 2022, seven films and ten pieces of television, at a rate the franchise had never attempted before.
Why did Phase 4 struggle?
Volume. Disney+ needed content at a rate the film business doesn’t operate at, and a franchise managed as a sequence of films became a supply line for a subscription product.
Is the television better than the films?
On these scores, yes, and it’s the phase’s strangest fact. The films average 3.25 and Loki, What If, WandaVision and Hawkeye all outscore every film except Shang-Chi.
What is the best Phase 4 project?
Loki season 1 at 7. It’s a governing idea about determinism, establishes its rules early and obeys them, and is almost entirely self-contained.
What is the MCU Phase 4 homework problem?
Plot began moving between formats, so an arc starts in a series and resolves in a film. Doctor Strange in the Multiverse of Madness requires WandaVision and can’t stop to explain it. That leaves film-only viewers watching a hero behave inexplicably.
What can writers learn from Phase 4?
Quality control is a bottleneck by design, a formal conceit has to resolve into a character instead of a mechanism, and a work that argues with its own critics has changed its subject to its own reception.

About the Author
Richard Lowe, professional ghostwriter

Richard Lowe is a professional ghostwriter and author with 113+ books authored and 54+ ghostwritten. Before writing full time he spent 33 years in enterprise technology, including 20 years as Director of Computer Operations and Technical Services at Trader Joe's. He writes nonfiction, fiction and memoir, and works with executives and experts on books that build authority.

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Disclaimer

The views and opinions expressed in this blog post are solely those of Richard Lowe and are based on personal experience and research. This content is for informational purposes only and should not be construed as professional legal, financial, accounting, or business advice. Always consult with qualified professionals before making important business or legal decisions. Richard Lowe is not a lawyer, accountant, or licensed professional advisor, and this content does not establish any professional relationship.