BusinessFocus on LinkedIn sold 15,000 copies in three days, went out of date when LinkedIn changed, and now has a new edition. The right time to write a business book is while you are still doing the work.
BusinessA resume and an interview tell you what someone says they can do. Neither one tells you what they can do. I found that out as a new manager with a vice president title and no interview training, on a…
BusinessAt a ghostwriting agency you interview the salesperson. Then a writer you never met gets assigned, sometimes several. The relationship with the person who writes your book ranks second only to the goal.
BusinessBefore you commission a technical assessment, find out what decision it is going to be used in. Honest engineers doing honest work can still produce a report that exists to strengthen somebody's position in a negotiation, and the outcome will…
BusinessAn accountant hired me, loved the finished book, and felt disappointed anyway. Underneath his vague goal were three real ones that fought each other. Most goals do not go together.
BusinessOne of my techs emptied a user's trash bin to free disk space. She had been storing tens of thousands of legal and accounting documents in there because it saved her clicks. Nothing was recoverable, and a disabled Google account…
BusinessTwo co-founders, a couple or any two people can write one book with one ghostwriter. Here's how to choose the voice, run the interviews and settle approvals, credit and money before the writing starts.
BusinessAsking for something is not the same as verifying you got it, and the gap between those two costs more project time than any other mistake I have watched. We asked a client for their source code. They sent it.…
BusinessOne question will tell you whether your AI agent project is going to work, and it takes an afternoon to answer. The question is not what the agent can do. It is what the agent is allowed to do when…
BusinessAn executive hired me to write a book for about twelve people. The narrowest goal I have ever been handed produced the biggest outcome, including a CEO foreword and $30 million in venture capital.
BusinessA ghostwritten business book can be a deductible business expense, and a family memoir generally isn't. Here's how the treatment depends on how the book is used, and what to ask your CPA before you sign.
Artificial IntelligenceLinkedIn shipped a one-click AI slop flag with no definition, no training, no notification and no appeal. The structural flaw sits deeper than any of that. In a feed where attention is finite, suppressing a competitor makes room for you,…
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