brandingScott Robertson on Making the Customer the Hero of Your Marketing
Marketing veteran Scott Robertson on making the customer the hero, why nobody cares about your origin story, and branding as emotion.
Tag: influencer interview
Conversations with influencers and domain experts across cybersecurity, business, coaching, and technology.
branding
Business BooksBridgett Battles on Executive Presence and Showing Up as Your Best Self
Executive presence strategist Bridgett Battles on finding your niche, protecting your brand online, and showing up as your best self.
AuthorsJoe Rockey Jr. on Relationship-Based Sales and Writing Casino Sales Master
Author Joe Rockey Jr. on why buyers distrust sellers, building trust consciously, and writing Casino Sales Master.
Business BooksAntonio Johnson on Serving Veterans and Getting Rid of the Box
Navy veteran Antonio Johnson on founding BRITE CC to help veterans, choosing occupational therapy, and refusing to settle for the box.
AgingAbbie Richie on Empowering Seniors in the Tech World
Senior Savvy founder Abbie Richie on why older adults are scholars, her TED talk on AI and aging, and serving a real need.
coachingKeya Murthy on Healing, Transformation, and Navigating Life’s Waves
Healer and clinical hypnotherapist Keya Murthy on transformation through hardship and learning to listen to the body.
AIGeorge Trujillo on Values-Based Digital Leadership and Why Culture Comes First
Digital strategist George Trujillo on horizontal data flow, strategy drift, and why culture must change before technology.
Business BooksJohn Papaloni on Real Estate Investing and the Patience Every Success Requires
Real estate investor John Papaloni on buy-and-hold versus flipping, treating tenants as clients, and long-term patience.
CareersSixto Bernal on Why Security Is Sales and How to Break Into the Field
Cybersecurity leader Sixto Bernal on treating security as part of sales and building a career on business awareness.
CareersErik Boemanns on Breaking Into Cybersecurity and Networking on LinkedIn
Cybersecurity leader Erik Boemanns on entering the field, networking on LinkedIn, referrals, and interview skills.
CybersecurityJothi Dugar on People-Centric Cybersecurity, Wellness, and Women in the Field
Cybersecurity executive Jothi Dugar on people-first security, wellness, and getting more women into the field.
AuthorsSora Vernikoff on No-Diet Weight Loss and Knowing When Enough Is Enough
Author Sora Vernikoff on why diets fail and her Green Technique for knowing when to stop eating.