Content that does commercial work. Articles, posts, and long-form pieces built to be found, read, and acted on, plus the strategy that decides what is worth writing in the first place.
Content MarketingDarrell Stern, the voice of Scooter Computer on Schoolhouse Rock, teaches business people to act on video. He explains the situational avatar, the 60 landing pages that ranked one auto shop for 10 years, and the Jeep death wobble video…
Content MarketingOld work makes you cringe because your judgment kept improving after the work stopped. I deleted almost 200 web pages of LinkedIn branding articles, and an early book I ghostwrote makes me wince, and both taught me what to keep…
AEOAn industry has grown up selling AI visibility, and much of what it sells has no evidence behind it. Here is what the measurements say, what destroyed three real companies, the one documented recovery, and the short list that survives…
AEOOld posts lose traffic quietly, on two separate clocks: the slow slide down search rankings, and the newer one where a page keeps its ranking and stops being cited in AI answers. Here is how to audit both and repair…
AEOA hundred blog posts feel like more than one book. To an answer engine, it is the reverse. A book is one signal it can verify. A hundred posts are noise it cannot attribute.
AEOArticle writing got more valuable, not less, as AI flooded the internet with generic content. The craft shifted from filling space to being worth citing.
BloggingGhost blogging produces consistent, on-voice content under your name. The craft is volume without going flat, and substance a machine cannot fake.
AEOThe old game of stuffing keywords to rank is dying. Writing that gets found in 2026 answers a real question clearly, from a source a machine can trust.
Book ReviewsA Wharton professor's research-backed answer to why some ideas, products, and content spread while others die quietly. The six-factor STEPPS framework, Social Currency, Triggers, Emotion, Public, Practical Value, Stories, is clear, practical, and genuinely useful for making a message travel.…
Book LaunchMost ghostwriters vanish at delivery; the best stay through launch and beyond. Here is what yours should be able to help with once the manuscript is done, pitch packages, back-cover copy, podcast-tour materials, content repurposing, keynote scripts drawn from the…
Authority Through AuthorshipYour website is the one piece of the internet you actually own, while social platforms change the rules whenever they like. The most powerful way to make that site sell books is a blog that works like a marketing engine,…
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