THE COACHING BOOK GHOSTWRITING SYSTEM
PHASE 1: WHY WRITE?
(Your Book’s Job)
- Establish authority in your niche
- Attract higher-value clients
- Win speaking engagements
- Systematize your method
- Scale beyond one-on-one
- Separate yourself from competitors
PHASE 2: DISCOVERY
(Mining Your Method)
You Teach
→
I Listen
→
We Map It
→
I Listen
→
We Map It
- Recorded interview sessions
- Your structure documented
- Client transformation stories
- Your teaching voice captured
PHASE 3: ARCHITECTURE
(Building the Structure)
- Your method structured into chapters
- Reader transformation arc
- Concept sequencing
- Worked examples and case studies
- Opening hook strategy
Your method + proven structure = a book readers act on
PHASE 4: CREATION
(The Division of Labor)
You: 20%The Writing King: 80%
- You: method, stories, review, approval
- The Writing King: craft, structure, polish
PHASE 5: REFINEMENT
(Polish Until It Shines)
- Draft review rounds
- Your feedback integrated
- Fact and structure checking
- Final approval: YOU decide
Draft
Done
PHASE 6: PUBLISH
(Optional Package)
- Publishing path guidance
- Ebook + print editions
- Distribution setup
- Launch strategy
✓ Signs You’re Ready
✓Clients ask whether you have a book
✓You teach the same structure on repeat
✓You want to scale past one-on-one
✓You’re pitching for speaking gigs
✓Competitors have books and you don’t
✓Your method gets results worth sharing
📈 Put Your Book to Work
🎤
Speaking Engagements
💼
Higher-Ticket Clients
📚
Group Programs & Courses
📺
Media & Podcast Authority
🧲
Lead Generation
🎯
Stand Out From Competitors
💎 The Investment
Priced per word
Transparent per-word pricing with monthly advance payments. The current rate is on the ghostwriting services page. Coaching and authority books typically run in these word-count ranges:
30K-45K words
Authority Book (30,000-45,000 words)
→
45K-60K words
Standard Coaching Book (45,000-60,000 words)
→
60K+ words
Comprehensive Method (60,000+ words)
Timeline: 4-8 months from kickoff to finished manuscript. You own the manuscript completely.
Frequently Asked Questions
How long does it take to ghostwrite a coaching book?
Most coaching and authority books take 4-8 months from kickoff to finished manuscript. Books built on a clear methodology often move faster than memoirs because the structure follows your existing structure. The timeline depends on your interview availability, how developed your method already is, and how quickly you turn around draft feedback.
Will the book capture my actual coaching methodology?
That’s the core of the work. I build the interview process to pull out your structure. The sequence you take clients through. The decisions you make along the way. The results you get. Many coaches discover their method is clearer on the page than it has ever been out loud, because the process forces them to articulate steps they had been running on instinct.
Will the book sound like me?
Yes. Your name goes on the cover, so it has to read the way you teach. Through recorded interviews, The Writing King learns your phrasing, your analogies, the way you explain hard concepts to clients. Draft reviews exist specifically to catch anything that doesn’t sound like you and fix it before the book is finished.
Who owns the rights to the book?
You do, completely. The Writing King is hired to write your book. All rights, royalties, and intellectual property are yours. This is standard professional ghostwriting practice and it is written into the Statement of Work before any work begins.
Can a book really bring me clients and speaking gigs?
A book does not generate leads on its own, but it changes how prospects and event organizers see you. It is the credential that gets you shortlisted for the stage, the proof of expertise a high-value client wants before they hire you, and the lead magnet that starts conversations. Coaches who use their book deliberately, in pitches, talks, and marketing, get the most out of it.
How does the interview process work?
Interviews happen over video call, and I record them with your permission so nothing gets lost. Sessions usually run 60 to 90 minutes, and I schedule them around your coaching calendar. I design the questions to draw out your structure, your best client stories, and the lessons that took you years to learn.
What’s included in the investment?
Full-service ghostwriting at the published per-word rate covers all interviews, the complete manuscript, structural editing, and revision rounds based on your feedback. I lock the pricing in your Statement of Work before work starts. Publishing support is available as a separate package if you want help getting the book to market.
Can you help with publishing?
Yes. Whether you want traditional publishing, hybrid publishing, or self-publishing, The Writing King can walk you through the trade-offs and help you pick the path that fits your goals. Many coaches choose professional self-publishing for the faster timeline, higher royalties, and full control over how the book is positioned.
What makes The Writing King different from other ghostwriters?
Experience and range. With 54+ completed ghostwriting projects and 113+ books authored under his own name, The Writing King brings a track record most ghostwriters can’t match. Just as important, 33 years in enterprise technology, including 20 years as Director of Computer Operations and Technical Services at Trader Joe’s, means he understands how leaders, consultants, and business operators think. He has run teams, managed crises, and built systems, so he gets your world without needing it explained twice.
Ready to put your method on the page? Schedule a Conversation
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