Coaching Process

Most coaching and authority books take 4-8 months from kickoff to finished manuscript. Books built on a clear methodology often move faster than memoirs because the structure follows your existing framework. The timeline depends on your interview availability, how developed your method already is, and how quickly you turn around draft feedback.

That’s the core of the work. The interview process is built to extract your framework, the sequence you take clients through, the decisions you make along the way, and the results you get. Many coaches discover their method is clearer on the page than it has ever been out loud, because the process forces them to articulate steps they had been running on instinct.

Yes. Your name goes on the cover, so it has to read the way you actually teach. Through recorded interviews, The Writing King learns your phrasing, your analogies, the way you explain hard concepts to clients. Draft reviews exist specifically to catch anything that doesn’t sound like you and fix it before the book is finished.

You do, completely. The Writing King is hired to write your book, not to share in it. All rights, royalties, and intellectual property are yours. This is standard professional ghostwriting practice and it is written into the Statement of Work before any work begins.

A book does not generate leads on its own, but it changes how prospects and event organizers see you. It is the credential that gets you shortlisted for the stage, the proof of expertise a high-value client wants before they hire you, and the lead magnet that starts conversations. Coaches who use their book deliberately, in pitches, talks, and marketing, get the most out of it.

Interviews happen over video call and are recorded with your permission so nothing gets lost. Sessions usually run 60 to 90 minutes and are scheduled around your coaching calendar. The questions are designed to draw out your framework, your best client stories, and the lessons that took you years to learn.

Full-service ghostwriting at $1 per word covers all interviews, the complete manuscript, structural editing, and revision rounds based on your feedback. Pricing is locked in your Statement of Work before work starts. Publishing support is available as a separate package if you want help getting the book to market.

Yes. Whether you want traditional publishing, hybrid publishing, or self-publishing, The Writing King can walk you through the trade-offs and help you pick the path that fits your goals. Many coaches choose professional self-publishing for the faster timeline, higher royalties, and full control over how the book is positioned.

Experience and range. With 54+ completed ghostwriting projects and 113+ books authored under his own name, The Writing King brings a track record most ghostwriters can’t match. Just as important, 33 years in enterprise technology, including 20 years as Director of Computer Operations at Trader Joe’s, means he understands how leaders, consultants, and business operators actually think. He has run teams, managed crises, and built systems, so he gets your world without needing it explained twice.