Latest
Joel Salomon: The Truth About MoneyReddit Is Putting Up a Login Wall. Wikipedia Won’t Be Far Behind.Victoria Chemko: The Body Is the First TechnologySir Patrick Stewart: A TributeA Yale Economist Says We Won’t Be Missed. He Forgot the Bread Line.Walter Koenig: A TributeAI Has Paid Off Outside Tech. Apollo Is Reading the Wrong Scoreboard.I Don’t Post Bad ARC Reviews. I Send the Author a Note.The Little Red Book of Stuff That Works!Your Kids Are Your Own FaultGrow a PairYou’re Broke Because You Want to BeIt’s Called Work for a Reason!No Time for TactShut Up, Stop Whining, and Get a LifeWilliam Bessette: AI Enablement and Child Welfare TechnologyFree Book Planning ToolsWhat’s New at The Writing King: Week of October 18, 2026Ghostwriting by the Numbers: Timelines, Word Counts and the First CallPromising Young Woman (2020) ReviewBillions for AI, Pennies for the Plumbing: AI Companies Should Pay to Keep PHP AlivePHP2Shell: AI Found a 22-Year-Old Crack Under Your Website in Two DaysPetrov Day: The Officer Who Didn’t Believe the ComputerKindle Unlimited Is Now Kindle+. AI Audiobooks Just Joined the BuffetWhen to Quit Writing a Book: I’ve Abandoned Dozens, and I’d Do It AgainMo Gawdat Says the AI Dystopia Starts in 2027. Read the List, Skip the DatesThe Society of Authors Signed an Ethical AI Charter, Then Ran From It in Eight DaysChina Is Using Bots to Fan the Data Center Backlash. The Backlash Is Still Real.Getty Images Filed for Bankruptcy. Can You Prove You Licensed Your Book’s Images?Fluff Words: Cut Them From Your Prose, Keep Them in Your DialogueWhere Are the Independent Bookstores and Public Libraries Worth Visiting in Tampa Bay? Author Richard Lowe Profiles 44 of ThemWhere Can Writers Learn Storytelling From Movies? Richard Lowe Publishes 1,226 Film and TV Reviews With Writing Craft NotesWhere Can You Hear Founders and Executives Tell Their Own Stories? Richard Lowe’s Leaders and Their Stories Publishes Every Unscripted Interview With a Full TranscriptWhat Should You Know Before Hiring a Ghostwriter? The Writing King Publishes 57 New Answers, Including What to Do When It Goes WrongAuthor Richard Lowe Publishes Eight Volumes of Enemies of You, a Researched Series on the Forces Working Against Ordinary AmericansThe Jackal (1997) ReviewThe Day of the Jackal (2024) ReviewYour First Novel Is an Apprentice Piece: What Beta Readers and Editors Can’t FixWhen the Cloud Gets Bombed: What the AWS Data Center Strikes Teach About BackupsHuman-Written Book Labels Are Gatekeeping With a FeeThe Enshittification of Microsoft Office: Why I Switched to a Free CloneGlobal Encryption Day: The Padlock Every Writer Depends OnWriting Your Worst Moments in a Memoir: Show the Evidence, Skip the VerdictHow to Register a Copyright for Your Book (and What Doesn’t Count)Your AI Chats Aren’t Private: Deleted ChatGPT Logs in CourtI Joined the Science Fiction Book Club 30 TimesThe Board Seat Scam: A 419 Letter in a Business SuitCitations in a Memoir: Endnotes, Footnotes and Fair UseThe Stores That Still Care: Publix, Walmart, Aldi, Best Buy and the RestThe Grocery Store Plan: Why Every Store Starts With Flowers
The Writing King Your Ethical Ghostwriter. Your Story, Done Right.

I Have Owned a Lucky Shirt. I Have Knocked on Wood.

TL;DR: I’ve owned a lucky shirt and knocked on wood, so this isn’t a book written from outside the problem. The difference between ordinary superstition and the beliefs that wreck lives is how much has been handed over to the belief, and what the belief is doing for the person holding it.

Before any of this, one thing needs saying: I’m not presenting myself as somebody immune to it. I’ve owned a lucky shirt. I’ve knocked on wood.

The difference between me and the people in this book is that I’ve never let irrational thinking kill anyone. That bar, depressingly, turns out to be higher than you’d expect.

Why does the line between superstition and belief matter?

Why some irrational beliefs are harmless and some are notPeople imagine a boundary between rational persons and irrational ones, with themselves comfortably on the correct side, and that boundary does not exist. Almost everybody carries beliefs that would not survive examination, and most are harmless because nothing has been built on top of them. A lucky shirt decides nothing and costs nothing: if it gets worn and things go badly, nothing is adjusted except possibly the choice of shirt. The beliefs that cause damage are structurally identical and load-bearing. Somebody has decided what treatment to take, who to trust, which family members to stop speaking to. The reasoning is not worse than the reasoning about the shirt. The consequences are enormously different.Where the real line sitsNot between rational people and irrational ones. Nobody is on that side.1The imagined lineRational people over hereIrrational people over there2The actual situationAlmost everybody holds beliefs thatwould not survive examination3The harmless kindA lucky shirt decides nothingand costs nothing when it fails4The load-bearing kindWhat treatment to take. Who to trust.Which family to stop speaking to.The reasoning is not worse than mine about the shirt. The consequences are enormouslydifferent.
Why some irrational beliefs are harmless and some are notPeople imagine a boundary between rational persons and irrational ones, with themselves comfortably on the correct side, and that boundary does not exist. Almost everybody carries beliefs that would not survive examination, and most are harmless because nothing has been built on top of them. A lucky shirt decides nothing and costs nothing: if it gets worn and things go badly, nothing is adjusted except possibly the choice of shirt. The beliefs that cause damage are structurally identical and load-bearing. Somebody has decided what treatment to take, who to trust, which family members to stop speaking to. The reasoning is not worse than the reasoning about the shirt. The consequences are enormously different.Where the real line sitsNot between rational people and irrational ones.Nobody is on that side.1The imagined lineRational people over hereIrrational people over there2The actual situationAlmost everybody holds beliefs thatwould not survive examination3The harmless kindA lucky shirt decides nothingand costs nothing when it fails4The load-bearing kindWhat treatment to take. Who to trust.Which family to stop speaking to.The reasoning is not worse than mine about theshirt. The consequences are enormously different.

Because it’s the whole line, and almost nobody draws it in the right place.

People imagine a boundary between rational persons and irrational ones, with themselves comfortably on the correct side. That boundary doesn’t exist. Almost everybody carries beliefs that wouldn’t survive examination, and most of them are harmless because nothing has been built on top of them.

The lucky shirt decides nothing. It costs nothing. If I wear it and things go badly, I don’t adjust anything except possibly my choice of shirt. The beliefs in this book are structurally identical and consequential. Somebody has decided what treatment to take, who to trust, which family members to stop speaking to. The reasoning isn’t worse than mine about the shirt. The consequences are enormously different.

Why do intelligent people believe absurd things?

Because the belief is doing a job that has nothing to do with evidence. It explains something painful that otherwise has no explanation. It supplies membership of a group that takes you seriously. It offers control over a situation where you have none, the most powerful of the three and the least discussed.

Intelligence doesn’t protect against any of that. What intelligence does is improve the quality of the justification. A clever person constructs a better defense of a conclusion they arrived at for reasons that were never argumentative in the first place. This is why credentials in the audience change so little. The reasoning is downstream of the need.

Why is evidence demanded so selectively?

One pattern recurs throughout the book. The same person will demand peer-reviewed evidence for the safety of a medical treatment, and accept a blurry video of keys apparently sticking to somebody’s arm as definitive proof of magnetism. They’ll dismiss decades of development as untrustworthy while completely trusting anonymous posts and videos by people whose scientific credentials consist of having done their own research.

From outside, that looks like hypocrisy. It’s not, and treating it as hypocrisy guarantees you’ll get nowhere. The standard of evidence is being set by which conclusion is wanted, and the person applying it experiences no contradiction at all, because they’re not running an evidential process. They’re running a social and emotional one that borrows evidential language.

The book on this: Ridiculous Things People Actually Believe is 18 chapters through flat earth, medical delusion, secret societies and the rest, looking at what the belief is doing for the believer.

Does debunking change what people believe?

Mockery hardens the position and removes you as somebody they might listen to later.

Usually it fails, and that changed how I write about the subject. Direct contradiction from outside the group confirms something the belief already contains: that outsiders are hostile and can’t be trusted. Every fact you present is evidence for the thing you’re trying to disprove. That doesn’t mean saying nothing. It means recognizing that the argument isn’t where the work happens. What moves people, in the accounts I’ve read and the cases I’ve watched, is almost always a relationship that stayed intact long enough for them to have somewhere to go when the belief stopped serving them.

What moves people, in the accounts I’ve read and the cases I’ve watched, is almost never a decisive fact.
Share on X

What do you do when somebody believes something dangerous?

Some of these are dangerous, and the medical ones are the clearest case. A flat earth belief costs the believer very little. Somebody’s cousin is out fifty dollars on a laser. A belief that a proven treatment is poison and an unproven one is a cure decides whether a person is alive in two years, and it frequently decides it for their children as well.

I don’t think mockery has any role there, and not on grounds of politeness. Mockery hardens the position and removes you as somebody they might listen to later. It’s the least effective available response and it’s enormously satisfying, so it’s the most common.

Responses to a false belief and what they do
Response What happens
Mockery Hardens the position and removes you as somebody they might listen to later
Debunking from outside the group Confirms the belief that outsiders are hostile and can’t be trusted
Asking what the belief provides Shows whether explanation, belonging or control would have to be replaced
Checking what is built on top of it Separates a harmless belief from a consequential one
Noticing your own version Removes the idea of a clean line between rational and irrational people
Staying in contact Gives the person somewhere to go when the belief stops serving them

My take

Mockery feels good and does nothing for someone who believes something dangerous. Facts thrown from outside the group confirm what the belief already says about outsiders. Keep the relationship intact instead, so the person has somewhere to go when the belief stops serving them. Ask what the belief is doing for them. A lucky shirt costs nothing. A belief that a proven treatment is poison can cost a life.

What works against false beliefs?

Ask what the belief is providing. Explanation, belonging, or control. The answer tells you what would have to be replaced.

Notice your own version. Everybody has one. Mine is a shirt.

Check what you’ve built on top of it. That’s the question. Whether the belief is true isn’t.

Don’t debunk from outside the relationship. It confirms the thing you’re arguing against.

Stay in contact. The people who come back are the ones who had somebody to come back to.

The lucky shirt is still somewhere in a drawer. I don’t believe it works and I haven’t thrown it out, and holding both of those at once is roughly the human condition.

From the author
Ridiculous Things People Actually Believe by Richard Lowe

Ridiculous Things People Actually Believe
Superstition is where my tour of the indefensible starts, with my own lucky shirt. Each chapter takes a category of belief, where it came from, why it’s wrong, and my honest reaction.

Frequently Asked Questions

Why do intelligent people believe absurd things?
Because belief is rarely about evidence. It’s about what the belief provides: an explanation for something painful, membership of a group, or a sense of control. Intelligence mostly changes the quality of the justification instead of the conclusion.
What is the difference between superstition and conspiracy belief?
Scale of consequence instead of quality of reasoning. A lucky shirt costs nothing and decides nothing. A belief that a treatment is poison decides whether somebody takes it. The thinking underneath can be identical.
Does debunking conspiracy theories work?
Often it fails. Direct contradiction from an outsider tends to strengthen the belief, because it confirms that outsiders are hostile. That’s usually part of the belief already.
Why do people demand evidence selectively?
Because the demand is doing social work and not epistemic work. The same person can require peer review for one claim and accept a blurry video for another, and experience no contradiction, because the standard is set by which answer is wanted.
What should you do when somebody you love believes something harmful?
Stay in contact and stop arguing about the belief. The people who come back are almost always the ones who still had somebody to come back to. Winning the argument and losing the relationship achieves nothing.

Sources

About the Author
Richard Lowe, professional ghostwriter

Richard Lowe is a professional ghostwriter and author with 113+ books authored and 54+ ghostwritten. Before writing full time he spent 33 years in enterprise technology, including 20 years as Director of Computer Operations and Technical Services at Trader Joe's. He writes nonfiction, fiction and memoir, and works with executives and experts on books that build authority.

More about Richard Lowe →

Disclaimer

The views and opinions expressed in this blog post are solely those of Richard Lowe and are based on personal experience and research. This content is for informational purposes only and should not be construed as professional legal, financial, accounting, or business advice. Always consult with qualified professionals before making important business or legal decisions. Richard Lowe is not a lawyer, accountant, or licensed professional advisor, and this content does not establish any professional relationship.

0 comments

No comments yet. Yours can be the first.

Was this useful?

Leave a comment