The Writing King Your Ethical Ghostwriter. Your Story, Done Right.

I Raised the Alarm on Pandemic Preparation. I Got Laughed Out of the Room.

This entry is part 19 of 20 in the series Political Writing
TL;DR: I did pandemic preparation work before COVID, raised the alarm, and got laughed out of the room. Then it hit and it was exactly the mess I expected for exactly the reasons I had laid out. I wrote this book because I am angry that the information is available to anybody who looks and almost nobody in a position of authority acts on it.

I was involved in pandemic preparation work before COVID.

I raised the alarm. I got laughed out of the room.

Then COVID hit, and it was exactly the mess I expected, for exactly the reasons I had laid out.

I am telling it because it is the clearest example I have of the thing this book is about, which is that the information is nearly always available and almost nobody in a position to act on it does.

Why did nobody act?

Because the incentives run the wrong way and everybody involved was behaving rationally.

Preparing costs money now, attention now, and political capital now, against a risk that is diffuse and might arrive during somebody else’s tenure. The person who raises the alarm pays a reputational cost immediately, in the room, in front of colleagues. The person who dismisses it pays nothing until the event, and by the time the event arrives, the connection between the dismissal and the outcome is no longer obvious to anybody.

That asymmetry is not a failure of individual courage. It is a structure, and it produces the same result with different people in the chairs.

Why write it angry?

I wrote this book because I’m angry.

Angry that the information in these pages is available to anyone who looks for it and yet almost nobody in a position of authority acts on it. Angry that the tools to solve these problems exist and are not being used.

I could have written a cooler version. Plenty of people do, and the cool version reads as more credible, which is precisely the problem. There is a register of writing about serious risk that is so measured it communicates that nothing much needs doing, and that register is the house style for a great deal of expert commentary.

The anger is the honest response to the situation and I decided not to launder it.

Does a book like this go out of date?

The details do, immediately, and the book says so on the first page.

The Iran war broke out while I was writing this and reached a ceasefire before I finished, and the facts on the ground shifted daily the whole time. Casualty figures, oil prices, political developments will all be outdated by the time anybody reads it.

That does not make the argument wrong. The specific numbers are illustrations of a structure, and the structure is what I am claiming. If the figures move and the argument still holds, the argument was about the right thing.

Books that avoid this problem by never touching specifics are safer and considerably less useful.

What about the predictions?

The book makes predictions and some of them will be wrong.

I say that in the text instead of in a footnote, because a book that predicts without admitting the error rate is doing something other than analysis. The conclusions are mine, the errors, if any, are mine, and the opinions are definitely mine.

What I would defend is the reasoning instead of the individual calls. If the reasoning is sound and a specific prediction fails, that is useful information about the world. If the reasoning is unsound, the book is worthless whether or not it happens to be right.

What does the pandemic example teach?

That being right in advance is worth almost nothing.

That is the uncomfortable lesson and it took me a while to accept it. I had assumed that the value was in the analysis and that the analysis would eventually be recognized. It was not, and being able to point at the record afterwards changed nothing, because the preparation had to happen before anybody believed it.

Which means the useful question is not how do I see it coming. Plenty of people see things coming. It is how does a warning get acted on, and that is a problem about institutions instead of about information.

What is worth doing?

Assume the warning will be ignored and plan for that. Anything that depends on being believed in advance will fail.

Prepare at whatever level you control. If the institution will not act, the household and the business still can.

Watch the structure, not the headline. The specifics are stale on arrival and the forces producing them are not.

Say what you think and put your name on it. The measured version of a serious warning communicates that it is not serious.

Publish the error rate. A prediction without one is entertainment.

I got laughed out of that room and I would go back into it. Not because it would go differently. Because the alternative is to know something and say nothing, and I have watched where that leads.

The book on this: Stuck in the Middle is the whole argument, written while the facts on the ground shifted daily, with the conclusions, the errors and the opinions all mine.

The Guides That Get Your Book Written, Published, and Sold

Four short, practical guides on writing, publishing, and selling your book, plus the occasional note when there's something worth your time. No fluff, no daily inbox clutter. Drop your email and they're yours.

We use MailerLite to manage our list and send these emails. Your address is used only to send you what you signed up for. We will not sell it, share it, or use it for anything else, and you can unsubscribe anytime.

Frequently Asked Questions

Why do warnings get ignored?
Because acting on them costs money and attention now against a risk that is diffuse and later. The person who raises the alarm bears a reputational cost immediately and the person who ignores it bears nothing until the event, by which point the connection is no longer obvious.
Does being right in advance help?
Almost not at all, which is the frustrating part. I was involved in pandemic preparation before COVID and got laughed out of the room, and being correct changed nothing about how it went, because the preparation had to happen before anybody believed it.
Why write a book that will be out of date?
Because the structural argument outlasts the specifics. A war broke out while I was writing this and reached a ceasefire before I finished, and the casualty figures and oil prices in it were stale on publication. The forces producing those numbers were not.
Are the predictions in it reliable?
Some of them will be wrong and the book says so plainly. What I will defend is the reasoning instead of the individual calls, and I would rather be checkable than confident.
What makes you qualified?
Twenty years running disaster recovery for a large company, which teaches you what preparation looks like and what its absence looks like. The conclusions are mine, the errors are mine, and the opinions are definitely mine.

📁︎ Behind the Book📁︎ Critical Thinking📁︎ Politics📁︎ Technology

🏷︎ Geopolitics🏷︎ preparedness🏷︎ Risk

📝 Disclaimer

The views and opinions expressed in this blog post are solely those of Richard Lowe and are based on personal experience and research. This content is for informational purposes only and should not be construed as professional legal, financial, accounting, or business advice. Always consult with qualified professionals before making important business or legal decisions. Richard Lowe is not a lawyer, accountant, or licensed professional advisor, and this content does not establish any professional relationship.

Leave a Reply

Your email address will not be published. Required fields are marked *