Credibility Through Content: Building a LinkedIn Brand One Post at a Time
Richard Lowe, The Writing King, joined Out of the Blank to talk about ghostwriting, LinkedIn branding, and building credibility through content. The theme
Category: Thought Leadership (Page 18)
BusinessReal Data, Assertiveness, and the Night Trader Joe’s Almost Lost Everything | Consulting Guest Lecture 2019
The September 30, 2019 class session: pivoting clients and billable research, the telemedicine million-dollar lesson, micromanagers and the heart-to-heart Richard once received, money trails and the SEC, the confusion technique, agenda enforcement, feelings-versus-data failure signs, and the consultant who rebuilt…
PeopleStory Arcs, Mary Sues, and a Nuke in the Trunk: The Fiction Masterclass | The Exceptional Scribble Show, Episode 274
The September 10, 2019 return hour: inciting incidents and three-arc structure, Luke Skywalker versus Rey and Captain Marvel, Dune as the near-perfect arc, conflict down to a weather exchange, the live 14-hour-thriller reading with show-versus-tell annotated, romance and mystery formulas,…
PeopleTwo Book Coaches Talk Shop: Bad Books, Short Reads, and the Afghani Hot Dog Story | A Conversation with Azul Terronez
The September 5, 2019 conversation with author coach Azul Terronez: the walls of writing, publishing, and marketing, the professional-wrestler predecessor and the Afghani client who thought Americans eat their dogs, first-book-is-crap coaching, the audience as sole judge of good, and…
PeopleA Book From Start to Finish: The Farewell Masterclass | The Exceptional Scribble Show, Episode 261
The May 21, 2019 farewell hour: category research, pantsers versus plotters, 5,000-word days in walk-broken sprints, professional editors and specific beta readers, AutoCrit far superior to Grammarly for fiction, the category-one launch push, the yes-yes hypnosis of webinar traps, consignment…
GhostwritingISBNs, Contracts, and the Ghostwriter’s Many Hats | The Exceptional Scribble Show, Episode 256
The April 16, 2019 hour: editor before proofreader, cover designers versus graphic designers, Bowker ISBN packs and library cataloging blocks, styles-not-manual-formatting, the $1,000-a-book origin and the $15,000 contract one day later, seven hats priced honestly, the full contract walkthrough, and…
GhostwritingThe Art of Ghostwriting: Voice, Pricing, and the Whole Process | Sustainable Success with Chris Salem
The March 21, 2019 Voice America interview: ghostwriting as method acting across six to twelve simultaneous voices, 50-cents-a-word pricing with 25 percent down, why one keynote pays the book back, the process from free consultation to handshake termination, and why…
PeopleA Bucket Full of Seeds: How to Develop Ideas for Your Book | The Exceptional Scribble Show, Episode 253
The March 19, 2019 session on developing book ideas: nonfiction from passion without term-paper style, fiction seeds gathered by the hundreds at faires, reenactments, museums, and old folks' homes, the rings-on-a-tree expansion method, research before writing, why only-3-left never applies…
GhostwritingHow to Monetize Your Writing: Freelancing, Content Mills, and the Hustle | The Exceptional Scribble Show, Episode 249
The February 19, 2019 hour on monetizing writing: ghostwriting demand explained through celebrity books, the gig economy, content mills at a dollar an hour versus one contract worth 75 of them, LinkedIn outreach and reference chains, the it-takes-work phenomenon, the…
Book MarketingA Snowflake in the Blizzard: Marketing Yourself When 10,000 Books Publish Every Day | The Brian “The Hammer” Jackson Show
The February 8, 2019 Hammer 96.7 BT Radio hour: the complete Focus on LinkedIn case study, the snowflake-in-a-blizzard reality of 10,000 daily releases, hobbyists versus authors with a business, why "write what you know" is terrible advice, content mills and…
CareersGrief, Belly Dancers, and Taking Control: The Full Life Story Interview | Live Your Life with Chris Baker
The January 24, 2019 W4CY interview: the four-person startup vice presidency, SCADA water systems, 20 years running Trader Joe's computers, losing his wife and refusing to keep grief as a friend, Marjani and the belly dance photography years, $4-an-hour first…
PeopleWhere Book Ideas Come From, and Why Good Books Don’t Sell | The Exceptional Scribble Show, January 2019
The January 15, 2019 hour on ideas and market reality: thirty seeds generated fast, KDP Rocket research, the unbeatable coloring book wall, two winnable categories pulling up a tough one, short books as market tests, the space opera prequel strategy,…