FictionI keep thousands of films the way other writers keep reference books, and I have written deep analysis guides on more than 200 of them. Watched closely, movies teach pacing, structure, and dialogue that most writing advice skips entirely. Here…
AdviceWhen a point-of-sale system fails across a retail chain, stores stop taking money and the calls start before you have even found the problem. I ran those systems at Trader Joe's for 20 years. In that world, mistakes are okay…
Artificial IntelligenceI use AI daily, wrote 45 handbooks on it, and consult on using it well, so this is not technophobia, it is the opposite, and that is why what I am seeing alarms me. People have stopped treating AI as…
GhostwritingMost people have never seen a ghostwriting agreement, so the Statement of Work feels like a black box. It should not. Before I write a word, this document settles deliverables, payments, ownership, scope changes, and what happens if things go…
GhostwritingEvery political speech, op-ed, and book exists to move people toward a position, persuasion with real consequences attached. The techniques behind it are not secret; they are centuries-old rhetorical strategies, and the difference between memorable and forgettable is execution. Here…
Thought LeadershipThe smartest leaders I work with are often the worst communicators, and it is no accident: they built expertise so deep they forgot how to explain it to anyone who lacks it. They know everything and cannot make you care.…
BrandingAlmost no client tells me they want a book to make money. They say they need to be taken seriously, they need credibility, they need trust, and the money follows trust every time. A book builds that trust before a…
Best SellerEvery client begins with a vague feeling that there is a book in them somewhere, and no idea what it looks like, and that uncertainty is completely normal. Not one of my 54+ books arrived as a finished concept; each…
Book ProposalYou are not short on material; the hard part is shaping decades of experience into something that holds a reader and captures what truly mattered. Some of my most rewarding projects have been memoirs for clients in their seventies, eighties,…
Book CoachI charge $1 a word, which puts a typical book between $50,000 and $80,000. When prospects hear that, some of them simply disappear. Rejection is part of this business, and almost no one talks honestly about it. Here is how…
Writing LessonsI am writing ten books at once: five novels in progress, plus client work, coaching, and handbooks, producing up to 12,000 words on a typical day. I also have autism and ADHD together, the combination most people assume would make…
GhostwritingA layoff makes the ground vanish: one day a title and a team, the next a kitchen table and a question. I have worked with clients in exactly that spot, suddenly holding severance and time. Here is why that unwelcome…
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