Artificial IntelligenceFour business decisions, two paths through each: replace fires the humans and hands the job to AI; augment keeps the humans and gives them AI for the boring parts. Same problem, opposite outcomes, every time. Replace saves money on day…
Artificial IntelligenceIn 1980 a snow-locked water district faced a problem the era's technology could not solve: pumping stations cut off from central command for weeks each winter, with the water still needing to flow. The team built autonomous controllers in Pascal…
Artificial IntelligenceNobody rejects a book because a machine touched it; they reject bad books, and AI happens to write hollow ones. It produces the average of everything ever written on a subject, and average is exactly what no reader remembers. A…
Artificial IntelligenceSix failure modes, six people, six industries: the marketer who shipped AI copy promising features that do not exist, the lawyer who cited a fake case, the novelist whose grief scene reads like a sympathy card, the consultant whose report…
GhostwritingHow can you write my book if you don't know my field? Because writing a book and knowing a subject are two different jobs, and almost nobody is good at both. You bring the expertise through interviews; I bring the…
Book MarketingNobody reads anymore is the most confident wrong thing people say about books. Roughly three-quarters of American adults read one in a given year, a figure Pew has tracked as basically flat for over a decade, with print still leading…
Artificial IntelligenceAI is genuinely good at the work most people are bored doing, pattern-based, bounded, repeatable, low-stakes, easy to check afterward. Stop asking it to write your book or run customer service and start handing it the ten categories it actually…
MemoirsA revenge memoir is a bad idea for the writer and a worse one for the ghostwriter. I once turned down a former mob informant who wanted to name names and settle scores, then promised to keep my role secret,…
Artificial IntelligenceAI hallucination is the polite term for a machine inventing facts and stating them with total confidence, citing studies that do not exist, misattributing quotes, missing dates by decades, all in clean authoritative prose. It happens on every model, repeatedly,…
Artificial IntelligenceYou cannot save an AI-written book by sprinkling humanity on top, swapping out robotic phrases, dropping in a personal story, because the deadness is in the bones, not the surface. If you used AI and suspect it shows, you are…
Book MarketingI have forty-six translations of my books across six languages, and never paid a dollar up front, they cost only a slice of royalties. For most authors the honest answer is yes, translate, because the barrier to trying is almost…
Artificial IntelligenceAn edge case is any situation outside the pattern an AI was trained on, and the machine cannot handle it, because it has never seen the case and has no judgment to fall back on. The cost scales brutally: a…
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