GhostwritingThere is a bottle of cat pills on my counter that my fifteen-pound tabby would rather die than swallow, and a three-hundred-page manuscript on my desk that needs to become a book. The two have far more in common than…
CybersecurityThe human layer is the biggest security weakness and the one people are least prepared for, because they do not expect the guy in the uniform, or the friendly caller, to be the attacker. You can harden every server and…
BusinessThe coaching industry has a problem it would rather you not notice: successful clients stop paying. A consultant with a published book, a real reputation, and inbound leads has no use for a coach telling them to provide value, they…
SEE » The Authority Gap: 30 Days of Uncomfortable Truths series
BrandingBefore anyone reads your bio or looks at your work, they see your face, and they judge it in milliseconds. That snap impression is hard to undo. After building more than 300 professional profiles, here is why the profile photo…
Book MarketingFor two decades I ran computer operations at Trader Joe's, came home drained, and had nothing left for the writing I wanted to do. I had the skills and the ideas but not the bandwidth. Making a living from self-publishing…
Book MarketingThe moment you publish, your book is global, Amazon hits a dozen marketplaces, ebooks land instantly, print-on-demand ships worldwide, and yet most authors quietly cap their own reach with avoidable mistakes. Having ghostwritten for clients across six countries, I have…
Book MarketingMost authors picture readers in their own country and stop there, which is thinking far too small. An English book can reach every English-speaking market, and with translation, every market on earth, and the infrastructure has never been more accessible.…
Writing LessonsFor years I would not submit my fiction anywhere, not because the work was not ready but because the thought of someone judging it triggered a physical reaction I could not reason past. My chest would tighten and I would…
Book CoachShould the memoir run chronologically, circle a single theme, or jump across time? Nearly every memoir project hits this wall, a lifetime of material and no obvious shape, and the wrong choice can turn a remarkable life into a book…
GhostwritingI have written two YA novels about cyberbullying, one for a client and one my own. Writing for young readers about something so real forced a different set of skills than adult fiction ever did, and it made me a…
FictionPlotters plan every scene; pantsers discover as they go; both produce hits and failures. I land in the middle, outlining the headers, writing the climax first, then improvising the rest. What matters is finishing with a structure that holds. Here…
BrandingA client once delayed a memoir of his 85-year-old father for six months. The day he finally committed, his father had a heart attack. He survived, and the book happened, but it nearly did not. Here is why the right…
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