BusinessNot everyone needs a ghostwriter, some should write their own book, some should not write one at all, and an honest evaluation that ends in no is still a win. The right call depends on your goals, your real available…
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MemoirsChristmas is brutally hard to write, because its cultural weight pulls you toward generic warmth, the lights, the cookies, the sentiment every reader has heard a thousand times and feels nothing for. The fix is specificity: not Christmas in general…
FictionEvery other genre borrows the real world; fantasy builds its world from nothing, which means you are always doing two jobs at once, telling the story and constructing the place it happens. Most fantasy novels die where those jobs collide.…
FictionMetafiction is a story that knows it is a story, where characters notice they are characters and the narrator comments on the act of writing. Instead of maintaining the fourth wall, it demolishes it. It is far older than the…
FictionThe most effective books I have ghostwritten were sometimes not books at all but series, two, three, five titles built to compound an author's authority and pull readers through a catalog. It is harder than standalone work, because every choice…
MemoirsThe hardest part of a memoir is never the prose; it is the people, the parent, the ex, the business partner whose presence the story needs and whose inclusion creates a problem no amount of craft can fully solve. All…
Best SellerOnce a month someone asks me to write them a bestseller, and I have to talk them out of it, which usually sends them to someone else, because nobody wants to hear the goal is wrong from the person they…
FictionPut people who love each other and people who can barely stand each other in one room, add alcohol and thirty years of grievances, and something always happens. Holidays are not useful in fiction because they are warm and magical;…
GhostwritingRoger Enrico ran Pepsi during the Cola Wars and signed the biggest celebrity endorsement of its era, then wrote a memoir that defined the story rather than just telling it. That is the power these books hold. Here is why…
FictionI have written civilization-ending apocalypses and survived Northridge and multiple wildfire evacuations, so I know destruction from both the keyboard and the evacuation route, and the gap between the two is exactly what separates effective catastrophe from forgettable spectacle. Here…
GhostwritingI hand clients a polished manuscript, every one revised many times before they see it. But building a book and inspecting it are different jobs, and I still tell every client to hire a separate editor. Here is what a…
GhostwritingWhat does publishing a business book actually return? The 2024 ROI study put real numbers to it, surveying 301 published authors on revenue, credibility, and whether they would do it again. The answers upend a few common assumptions about where…
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