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Ethics Is the Voice That Says Maybe I Should Not Take Credit for This

This entry is part 17 of 16 in the series Brand Mastery
TL;DR: Workplace ethics almost never arrives as a dramatic dilemma. It arrives as a small voice saying maybe I should not take credit for this. Enron, Theranos and Wells Fargo were not built by villains making one large decision. They were built by ordinary people overruling that voice under pressure, repeatedly, until the result was enormous.

Ethics at work is almost never the dramatic scene people imagine.

It is the voice in your head that says maybe I should not take credit for this idea. Or perhaps I should mention that the client said no before I got them to say yes.

Small, quiet, and completely overrulable. Nobody would ever know. That is what makes it the whole subject.

Why does nobody recognize the moment?

Because the moment does not look like a decision.

People expect an ethical choice to announce itself. A clear wrong option, a clear right one, and some cost attached to choosing correctly. Those exist and they are rare, and by the time one arrives the pattern has usually been set by hundreds of smaller moments that never felt like anything.

The credit for the idea is the example I keep returning to. Somebody else suggested it in a meeting three weeks ago, you developed it, and now you are presenting. You do not decide to steal it. You simply do not mention them, because the sentence would be awkward and the moment passes quickly, and afterwards it is done.

That is not a villain making a choice. That is an ordinary person taking the path of least friction, which is what nearly all of this consists of.

How do large scandals get built from small moments?

By repetition, under incentives, by people who each did something defensible.

I wrote case studies on Enron, Theranos, Wells Fargo, and Cambridge Analytica because the pattern is more consistent than the drama suggests. In none of them did a room full of people agree to commit fraud. What happened was that the incentives rewarded a particular behavior, everybody nearby was doing it, and each individual step was small enough to justify to yourself on the day.

Wells Fargo is the clearest because the mechanism is so plain. Set aggressive targets, tie compensation and job security to them, and make failing to hit them a personal problem. Then a large number of individually reasonable people, none of whom joined a bank to commit fraud, do something they would have refused to do in the abstract.

The villain story is more comfortable, and it is why people read these cases and conclude it could not happen where they work.

What does that mean for you?

That the useful question is not whether you are an ethical person. It is what the incentives around you are rewarding.

If your organization pays for a number and does not ask how the number was produced, the pressure exists whether or not anybody has said anything out loud. If a target is described as non-negotiable and the means are never discussed, that silence is a message and everybody hears it.

Noticing the shape of the pressure is most of the defense, because the thing that gets people is not temptation. It is not realizing there was anything to resist.

The book on this: The Ethical Workplace is 21 chapters on the ordinary decisions and five case studies of organisations that got it badly wrong, including Enron, Theranos and Wells Fargo.

What if the problem is your boss?

Then the question changes from what is right to what is possible, and those are different problems.

The first thing to establish is who protects them, because that determines every option you have. Escalating to somebody who hired and shields the person you are complaining about is not a route, it is a way of identifying yourself.

The practical measures are unglamorous. Keep decisions and instructions in writing as they happen, in ordinary language, not as a dossier. Maintain your own standards even where nobody is checking, because the alternative is absorbing theirs without noticing. And build the position that lets you leave on your timing instead of theirs, which is the only real bargaining position most people ever have.

None of that is heroic and Most workplace ethics does not resolve with somebody being vindicated.

Is any of this enforceable by policy?

Not by policy, which is the uncomfortable finding.

Every organization in those case studies had a code of conduct. Wells Fargo had ethics training. The documents were fine. What overrode them was a compensation structure pointing the other way, and when a policy and an incentive disagree, the incentive wins every time.

Which is why the useful version of this subject is aimed at people instead of institutions. You cannot fix the incentive structure of the company you work for. You can notice what it rewards, and you can decide in advance what you will not do, which is considerably easier to hold to than deciding in the moment.

What is worth deciding in advance?

Whether you name the person whose idea it was. Decide now, because in the meeting it will feel awkward and you will skip it.

Whether you report the number or the caveat. Everybody reports the number. The caveat is where the ethics lives.

What you will not sign. Having a line before you are asked to cross it is worth more than any amount of reflection afterwards.

What the incentives around you reward. Write it down honestly. It is often not what the values statement says.

How long you will stay if it does not change. A date makes the situation a choice and not a slow accommodation.

The voice that says maybe I should not is not a sign of weakness or overthinking. In my experience it is the most reliable instrument available, and the only real question is whether you have got into the habit of ignoring it.

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Frequently Asked Questions

What does workplace ethics mean day to day?
The small internal voice that says maybe I should not take credit for this idea, or perhaps I should mention the client said no before I got them to say yes. Almost all of it is that, instead of dramatic dilemmas.
Why do good people end up in unethical organizations?
Because the pressure is structural instead of personal. Incentives reward a behavior, everybody around you is doing it, and each individual step is small enough to justify. Nobody experiences themselves as making the decision that caused the scandal.
What do Enron, Theranos and Wells Fargo have in common?
Ordinary people responding rationally to the incentives in front of them. That is a more useful lesson than the villain story, because the villain story suggests it could not happen where you work.
What do you do when your boss is the ethical problem?
Work out who protects them before you do anything, document decisions as they happen, and build the position that lets you go on your own timing. Confronting a protected person with nothing to bargain with usually costs the person raising it instead of the person causing it.
Is ethics a personal quality or an organisational one?
Both, and the organisational half is stronger than people like to think. Put decent people under incentives that reward the wrong thing and a meaningful proportion will comply. That is the finding underneath every case study in this area.

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📝 Disclaimer

The views and opinions expressed in this blog post are solely those of Richard Lowe and are based on personal experience and research. This content is for informational purposes only and should not be construed as professional legal, financial, accounting, or business advice. Always consult with qualified professionals before making important business or legal decisions. Richard Lowe is not a lawyer, accountant, or licensed professional advisor, and this content does not establish any professional relationship.

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